LEAP’s Post

This week we're quoting the iconic Prince (Singer and Multi-instrumentalist, with over 100 million records sold worldwide) 🤩🎤 “To create something from nothing is one of the greatest feelings, and I would - I don't know, I wish it upon everybody.” We usually quote tech industry leaders and innovators. But this week, we’re talking about founder-led marketing, and Prince’s words just felt right. Because, like musicians, founders bring something completely new into the world. When they lead their company’s marketing, they’re sharing that creative journey and inspiring others to do the same. Curious to learn more? We’ve got 4 great examples of tech founders using this strategy to build their brands. Read the newsletter below. #LEAP25

We’re proud to have 2P join us again as a Strategic Sponsor for LEAP 2025! Their continued support highlights their commitment to pushing the boundaries of technology and innovation. We're excited to see what they'll bring to us this time! #LEAP25

What’s the difference between a mentor and a circle of trusted advisors – and should you have both? On the blog, Richard McKeon 🌐(Vice President of Marketing and Communications at Tahaluf) shares his perspective on the value of trusted advisors. Spoiler: You’ve probably already got your own. Read the blog here: https://bit.ly/483oHTP #LEAP25 #Tahaluf

NourNet will be joining us at LEAP 2025 as our Silver Sponsor! We're thrilled to have them back for our fourth edition where they will continue to drive digital innovation and connectivity. #TechEvent #Innovation #KSA

Should you leverage founder-led marketing for your tech company? And if you should…then how? We look at the benefits of getting your founders or C-suite leaders directly involved in marketing your brand, along with the key challenges that mean it’s not an easy task. And we share our top tips for developing a system to capture the best ideas and wisdom from your founder, and repurpose their thoughts across your content strategy. Read it on the blog – https://bit.ly/4dBNaku #LEAP25 #techinnovation #techfounders

"There is a digital revolution happening in Saudi Arabia, seeing is believing. I would recommend everyone to be here. Its really inspiring to be a part of this." Michelle Zatlyn (President, Founder and COO, Cloudflare) Michelle, along with many other industry leaders, shared inspiring insights at LEAP 2024. We’re beyond excited to see what’s in store for #LEAP25!

This Week’s Featured Quote: “In the future, I believe that in-person events will continue to be a cornerstone of the gaming industry. As much as we embrace digital innovation, the need for human connection remains strong.” - Leon Winkler (Senior Director of International Events, Ubisoft) With nearly two decades of experience at Ubisoft - home to Assassin’s Creed, Far Cry, and more - Leon is a trailblazer in the world of gaming events. At LEAP 2025, he’ll share his insights on how Ubisoft transformed traditional product launches into immersive experiences that engage fans both online and in-person. Find out what’s next for gaming events from Leon as he discusses the future of face-to-face experiences in an increasingly digital world. 🎮 Read the newsletter below ⬇️ #Gaming #TechEvent #Riyadh #ImmersiveExperiences

Programming puzzle platforms aren’t going to teach you everything you need to know about coding. But they’re a valuable practice tool to sharpen your skills and prepare for problem-solving challenges – and to practise for technical interviews too. Coders – do you like programming puzzles? Tell us in the comment section, and share your favourite programming puzzle platforms. Head to the blog to discover three programming puzzle platforms you can use to challenge your brain - https://bit.ly/3BvrQQ8 #LEAP25 #techinnovations #Web3

We're pleased to welcome TAWAL back as a Silver sponsor for LEAP 2025! As the leading ICT infrastructure provider in Saudi Arabia, TAWAL continues to support cutting-edge connectivity solutions that drive digital transformation. We’re excited to have them join us again for the fourth edition of LEAP 🤩 #LEAP2025 #Innovation #DigitalTransformation #TechEvent

We asked Leon Winkler (Senior Director of International Events at Ubisoft) what has enabled him to grow his career within one global video games publisher for nearly two decades – and what other tech companies can learn from Ubisoft’s approach to talent retention. He said: “In my experience, being able to bring your whole self to work, without feeling the need to conform to a certain mold, is crucial for long-term career satisfaction and success.” Learn more on the blog – https://bit.ly/3ZSmetc #LEAP25 #techindustry #games #space