Leap Event Technology reposted this
I recently presented the keynote address at the Leap Event Technology 2024 Community Meeting where I busted a few #artsandculture myths. Here's the first: Myth 1: We just need more and new audiences to fill our halls, exhibits and pipeline. Bust: The truth is we are acquiring new audiences at a pace that beats pre-pandemic times. Good! (you say). We need them! My question is, “really”? Obviously, we always need new audiences, but right now it appears to be at the expense of retention. Read more in my TRG Arts blog, click below: https://lnkd.in/eZanq7yd
