Leaps’ Post

One of the first things we did in the PR space was build relationships and get social proof from PR pros. Why? Because no one knew us. So that’s where we started from. But what I’ve learned since then is that having social proof does more than just open doors. It shifts the entire conversation. It brings respect and a willingness to listen, even when people have objections. PR and comms pros, for example, always want to know how others in their field are using Leaps and what their experience has been. And when that social proof comes from someone they know or trust, it’s a game changer. Word of mouth has been huge for us lately. Many people are signing up for demos just because they’ve seen or heard another PR consultant or comms leader talking about Leaps. By the time they get on a call, they already have that context — and it changes the tone of the conversation. That’s why we’re focused on not just getting customers, but building genuine connections and getting advocates. My favorite thing to hear is when, after a demo, someone says, “I’m going to tell others about this!” In a tight-knit space like PR, that’s everything for us. And we're so thankful for those that have done that so far. Even if the person sharing isn’t an influencer or doesn’t have massive LinkedIn engagement, their word almost always leads to someone else signing up for a demo. And when they do have reach? The ripple effect is even bigger. So in 2025, we're doubling down on listening to our customers in the PR space, providing so much value to them, and building for them. Because when we do that, we're building a community of people that are willing to spread the word about Leaps with their network. ------------ Hi! I’m Rennie, co-founder @ Leaps  — an AI tool that helps PR pros and teams get insights from execs and SMEs — no calls, no meetings — and turns them into detailed content outlines.   If you'd like to see a demo before the year runs out, let me know and I'll send a scheduling link where you can pick a time that works for you so we can chat 😊 #PR #Comms