How can brands survive for over a century and remain strong? According to the 2023 #KantarBrandZ Most Valuable Global Brands report, Coca-Cola is the 10th most valuable brand, a huge achievement for The Coca-Cola Company. Kantar’s #BrandSnapshot tool reveals Coca-Cola’s brand equity status as a Star in many countries, well-known and appreciated by many consumers despite its age. Almost universal distribution, strong marketing, and a long heritage mean that Coca-Cola is one of the most salient brands in its category. Still, salience alone will not keep a brand strong. Consistent investment in innovation and marketing continually refreshes what Coca-Cola stands for in the minds of consumers, building on a positive and well-known experience to keep the brand not only salient but also meaningfully different. Find out more in our latest article on how Coca-Cola strives to remain meaningful, different, and salient 👉 https://lnkd.in/dmpptsmx #brand #brandequity
