Founder of the agency with balls. Straight-talking #PR and #marketing maven. Haver of ideas. Happiest when helping businesses and charities grow. #ADHD
Video is a great medium for charities wishing to highlight their impact, and this is a great example! I was sent this by Kieran Connolly and wanted to share it to show what can be achieved with visual storytelling using video. A glossy report full of professionally captured images, a well developed written narrative, case studies, and testimonials would do a fantastic job of showcasing the work and successes of Sports Fun 4 All (and I'd recommend investing in that, if it's not already being done) but seeing and hearing it in video form like this makes for a more emotional and human connection. Not only that, research and anecdotal evidence suggests that people increasingly prefer to consume content in the form of video. Anyway, here it is, take a look and see for yourselves https://lnkd.in/e-FJpqtb And well done to Keiran and team, this kind of community sports initiative is really important - I know from a previous connection to AFC Fylde Foundation in Lancashire that it's not just about getting young people into physical activity and allowing them to develop sporting skills, it helps in all sorts of other ways too, from fostering a sense of community, teaching social skills, healthy eating, and keeping them out of trouble, to giving parents and carers some respite and enabling young people to acquire skills and behaviours that will boost employability in later life.
