Lega Serie A’s Post

Italy and Saudi Arabia in the globalization process of football. The event, scheduled from 11:00 AM to 1:30 PM, features a packed agenda with speeches and discussions involving institutional representatives from Italy and Saudi Arabia, as well as prominent figures from Lega Serie A, Embassy of Italy in Kingdom of Suadi Arabia, ITA - Italian Trade Agency, Ministry of Investment and Ministry of Sport – وزارة الرياضة. Key topics include: • 11:00 – 11:15: Institutional speeches to kick off the event, with representatives from Italy, Saudi Arabia, and Lega Serie A. • 11:20 – 11:30: A focus on “Italy_Saudi: what’s next,” shedding light on future collaboration opportunities between the two countries. • 11:35 – 12:00: An in-depth discussion on “Sports tourism and major events,” examining the economic and tourism impact of football competitions. • 12:05 – 12:35: A panel titled “Giga Projects: Ambition and innovation across the kingdom,” exploring Saudi Arabia’s large-scale infrastructure projects and their role in sports promotion. • 12:40 – 13:15: A discussion on the global expansion of the Italian Supercup and its relevance in the Saudi market. • 13:15 – 14:30: A networking business lunch to foster dialogue among participants.