the LEGO Group’s Post

Such a fun meeting with my content team! Introducing our newest member, Xander, lover of all things Avatar the Last Airbender and cuddles! He started out a little non-engaged in the meeting, but his ceiling fan monitor duties kicked in. 😉 #behindthescenes #virtualteam #contentstrategy

Disney doesn’t sell amusement parks, they sell joy and nostalgia. Budweiser don’t sell beer, they sell humour and friendship. GoPro doesn’t sell action cameras, they sell adventure and capturing epic moments. Nike doesn’t sell trainers, they sell motivation and the pursuit of greatness. Amazon doesn’t sell online shopping, they sell convenience. Netflix doesn’t sell video streaming, they sell relaxation and escapism. L'Oreal doesn’t sell beauty products, they sell confidence and self-expression. Great brands sell emotions, not products.

Miles Angell and I are enormously proud and excited to share with you and the world, SPECTRUM SPACE SQUAD, a kids entertainment property that we’ve been developing in the shadows over the last year or so. The central premise follows the life and adventures of Alex, who by day is a shy and unassuming 9-year-old boy…but, he has a secret double life. By night, Alex is the leader of the Spectrum Space Squad, the sworn protectors of planet Pandamonia.  This project is dear to our hearts because the universe and characters have been created by Alex Robinson, a severely autistic young man from London and of Grayson Perry’s Art Club fame on Channel 4. His passion for comics, cartoons and computer games has blossomed into his craft for making eye-catching and characterful figurines out of STAEDTLER Fimo clay. The central protagonist is naturally based on him, and the concept for the show is an allegory to Alex’s lived experience with autism. It pays tribute to the power of the imagination – Alex feels most safe and in control when he’s making his figurines – and delivers a core message that anyone can excel when they find the right context, companions and courage to express themselves. Angell Brothers has been developing it alongside the wonderful Debbie Macdonald, formerly of Nickelodeon and all-round kids entertainment expert, and we’ve decided to share our journey of growing the IP. We have received some interest from broadcasters and production studios in the past, but we're also exploring other avenues to build our audience and grow the brand. We’re looking at crowd-funding and self-publishing models, as well as opportunities for toys and merch. This is about finding the best path to market for Spectrum Space Squad. So, over the coming weeks and months, we’ll be sharing information and updates about our progress, inviting feedback and opening up the conversation about the growth and potential of Spectrum Space Squad. Welcome on board the ride. #SpectrumSpaceSquad #SSS #animation #kids #kidstv #tv #cartoon #series #broadcast #IP #entertainment #autism #autismawareness

Everything from the #Metaverse to rollercoasters, I love bringing a variety of commercials to life with my voice! Take a listen below, and let me know which one catches your ear—head over to NeilWilson.com to check it out! 🎙️ #VoiceActing #CommercialDemo

Everything from the #Metaverse to rollercoasters, I love bringing a variety of commercials to life with my voice! Take a listen below, and let me know which one catches your ear—head over to NeilWilson.com to check it out! 🎙️ #VoiceActing #CommercialDemo

My latest Medium Shift column for The Information is live! I wrote about Showrunner from Fable Simulation, a platform that can write, voice and animate episodes of shows. The simple way to understand it: Imagine a fan of “The Simpsons” making episodes about characters such as the bartender Mo or the convenience store owner Apu. I interviewed its founder Edward S. The platform is emerging against the backdrop of two broader market trends where storytelling is shifting to superfans and consumers: 1. Netflix using games to give “the superfan a place to be in between seasons [of a show], and to be able to use the game platform to introduce new characters and new storylines or new plot twist events”. 2. Legacy media companies waking up to multiplayer gaming platforms like Epic Games' Fortnite and Roblox becoming preferred destinations for fans to engage with “beloved characters and worlds" (H/T Jason Kilar). The Walt Disney Company is investing $1.5 billion in Epic so “players, gamers and fans [can] create their own stories and experiences, express their fandom in a distinctly Disney way and share content with each other in ways that they love.” https://lnkd.in/ex5bAfzr #generativeAI #AI #thesimpsons

Foundation of childhood turns to a multimedia empire 🎥🚀 LEGO started with wooden toys in 1932, but it was the invention of interlocking bricks in 1958 that catapulted it into a global phenomenon. From themed sets like Star Wars to animated movies and theme parks, LEGO evolved into a cultural icon and the world’s most powerful brand by 2015. Meanwhile, Disney started as a cartoon and animation studio, expanding into film, television, theme parks, and a diverse range of consumer products. With the acquisition of Marvel and a brilliant multimedia strategy, Disney’s market capitalization soared to over $360 billion by 2021. Discover what you and other businesses can do by reading “Strategy OS - Implement an Advanced Business Operating System in Six Simple Steps”, available on Amazon! 📚 #LEGO #Disney #Marvel #BusinessTransformation #StrategyOS

🎬 Marvel Studios announces an exclusive "What If..." experience for Apple Vision Pro. ⏰ The one-hour interactive experience immerses users in the multiverse. Marvel describes the Vision Pro app, based on the original Disney+ animated series "What If...," as follows: "Fans will be invited to step inside the Multiverse like never before and have the opportunity to delve into a compelling, narrative-driven, and innovative story in mixed reality. Marvel.com had the chance to get a first look at the hour-long experience linked to the critically acclaimed Disney+ original animated series 'What If...,' revealing what fans can expect when it soon launches as a new app for Apple Vision Pro." 🔍 More details will be announced in the near future. #WhatIf #Multiverse #Marvel #Disney #AppleVisionPro

Check out Runway 4's new showreel, showcasing their innovative approach to creating captivating video content! As HotelPORT®'s media partner, Runway 4 is dedicated to helping #hospitality and #tourism business craft engaging narratives that resonate with travelers. Here's why this is such a game-changer: 1. Engaging Storytelling: Runway 4 specializes in storytelling that captivates audiences, ensuring your #hotel, #restaurant, #spa, or #destination's story shines through every frame and can be repurposed in the most popular platforms. 2. Tailored for Travelers: By understanding the unique needs and desires of travelers, Runway 4 can help you craft content that resonates and inspires action. 3. Expertise and Partnership: As HotelPORT's trusted partner, Runway 4 brings unparalleled expertise and resources to the table, ensuring your video content stands out in a crowded digital landscape. Contact me for more information about how you can level up your hotel or destination content with HotelPORT and Runway4.

Continuing our 20 day 20 video segment Presenting the Iconic Marvel Universe Assemble! Marvel's journey from comic books to a global empire is a masterclass in licensing. From superhero merchandise to theme parks, Marvel has successfully expanded its universe into every corner of our lives. Discover how this iconic brand has used licensing to captivate audiences worldwide. #Marvel #Licensing #BrandBuilding #Entertainment #Superheroes"