Business Strategist. Management, Marketing and Sales. Certified Advisory Board Chair.
On Fridays I like to spend a little time thinking about beer. Established ‘craft’ brewers Epic and Brothers called in receivers recently. That’s so tough for the founders, their employees, suppliers and all the families touched by the situation. Their beers are good and the reasons for their demise seem to be rising costs and falling sales. I’ve yet to understand why decent beer in NZ costs as much as decent wine. Maybe that’s why sales languish in the current economic climate. Another problem for the sector is choking competition, per the photo below. 350 choices all fighting for fewer $? A fixture that looks like an explosion in a lolly factory? A festival of wacky product names? Is the sector over-due for a shake-up in corporate strategy and product marketing? A little differentiation here and there? Too much to hope for pricing equivalent to 'mass market' beers I suppose?#brand #strategicmarketing #sales
Sustainability and Energy Consulting. Cycles a lot for work.
1yat the end of the day they all taste the same to me.....but i guess thats a me problem