Leigh Fox’s Post

Name: How Equifax uses IXI Data for marketing data | Leigh Fox posted on the topic | LinkedIn
Uploaded: 2024-01-17T22:13:35.500Z
Channel: Leigh Fox

Leigh Fox

9mo

In an increasingly complex environment marketers need a competitive advantage. One that allows them to effectively navigate marketing data strategies to activate their tech stacks, CDPs or create digital audiences in an advanced way. Equifax helps partners tackle this with our IXI Data network, through which we're able to take $28 trillion dollars of US personal assets and model it down to create unique products like Spending Power, Affluence Index, and our Proprietary Economic Cohort segments. If you'd like to know more, DM me here and or let's make plans to connect at NADA. #affordability #marketing #datainsights #nada #automotiveindustry

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Hi, I'm Lee. I've been a strategic marketing executive working for and with some of the largest brands and dealer groups and automotive for more than a decade. Right now, there's a huge and growing demand from consumers for more personalized and seamless online automotive shopping experience with opportunities for improved first party data strategies, audience segmentation and targeting. Add to that the affordability crisis we're seeing and it's never been more important to know what you can about the consumer to make sure you reach your ideal audience with the right message, an audience who can successfully convert to sales. Some of our partners expressed frustration with the current digital audience options largely based on demographics where the insights they need to improve their advertising ROI would be understanding consumers ability to spend, in other words, what's in their wallet. In an increasingly complex and very competitive environment, I believe marketers need a competitive advantage, one that allows them to effectively navigate marketing data strategies to activate their tech stacks, CDP's or create digital audiences. In advanced way, you'd be surprised how many data insights and audience building tools a marketer needs to effectively navigate this environment, including understanding affordability and if a consumer can spend with you. I've noticed Equifax helps partners tackle this with our IXI data network, through which we're able to take $28 trillion of US personal assets and model it down to household levels to create unique products like spending power. Affluence index and our proprietary economic cohort segments which look first at what a consumers affordability factor is and then layers in debt to income ratio, ability to pay and more. This helps marketers Croft advertising strategies with the power of precision, including right sizing offers for consumers earlier in their buying journey so that once they get to the credit check, successful sale and a delightful buying experience is more likely. Now that you've heard my perspective, I'd like to hear yours. If you have any comments or questions, let's chat. You can reach out to me directly by leaving a comment below or sending me a message.

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Lena Bourgeois
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In our current environment the #affordability crisis is increasingly top of mind. #Equifax has the premier data asset and solution to understand the FULL wallet of a consumer. Lillian Fox's perspective on how marketers can leverage unique #ixi data that addresses affordability is brilliant! Don't miss the opportunity to meet with Leigh at NADA to learn how your organization can best target, convert and retain customers.

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In an increasingly complex environment marketers need a competitive advantage. One that allows them to effectively navigate marketing data strategies to activate their tech stacks, CDPs or create digital audiences in an advanced way. Equifax helps partners tackle this with our IXI Data network, through which we're able to take $28 trillion dollars of US personal assets and model it down to create unique products like Spending Power, Affluence Index, and our Proprietary Economic Cohort segments. If you'd like to know more, DM me here and or let's make plans to connect at NADA. #affordability #marketing #datainsights #nada #automotiveindustry
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