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Meta's Jason Juma-Ross discusses what AI means for the advertising industry and how will it change the way we operate and work? He notes we’re only on the cusp of this revolution, citing the world’s AI power is doubling every 18 months, equating to 100x growth over 10 years. And in our industry, there are four key fields - creative, media, analytics, and customer experience - that are ripe with opportunity. https://lnkd.in/eGRACGDQ AdNews Australia #digitalmouth #AIadvertising #digitalmedia #digitaladvertising

#AI is the biggest buzzword of 2023, particularly in the advertising industry. The profound impact of Generative AI goes far beyond developing creative, as its true power is in the back end of advertising. AI can be harnessed to enhance campaigns in real-time and optimize the programmatic bidding process. While the indispensable roles of human marketers and advertisers persist, Generative AI can serve as a data-driven co-pilot to precisely refine and adapt advertising campaigns as the digital landscape continually changes. Reach out to our team to learn more about how Amplifi™, our proprietary AI technology, can maximize your ROI and minimize wasted ad spend. #AI #ChatGPT #programmatic #advertising #marketing https://lnkd.in/eXkMy5JH

At the Forefront of Advertising’s AI Revolution, Microsoft’s Amanda Richman Charts a New Course - https://lnkd.in/dKprt8Ce At the core of Richman’s strategy is the balance between leveraging cutting-edge AI and maintaining the human touch that brands have been built upon. This dual approach aims to enhance how marketers reach their target audiences without sacrificing the brand’s human essence—a concern that has grown with AI's increasing capabilities.

At the Forefront of Advertising’s AI Revolution, Microsoft’s Amanda Richman Charts a New Course - https://lnkd.in/dKprt8Ce At the core of Richman’s strategy is the balance between leveraging cutting-edge AI and maintaining the human touch that brands have been built upon. This dual approach aims to enhance how marketers reach their target audiences without sacrificing the brand’s human essence—a concern that has grown with AI's increasing capabilities.

At the Forefront of Advertising’s AI Revolution, Microsoft’s Amanda Richman Charts a New Course - https://lnkd.in/dKprt8Ce At the core of Richman’s strategy is the balance between leveraging cutting-edge AI and maintaining the human touch that brands have been built upon. This dual approach aims to enhance how marketers reach their target audiences without sacrificing the brand’s human essence—a concern that has grown with AI's increasing capabilities.

Exciting advancements in AI are reshaping the advertising landscape, offering unprecedented efficiency and personalization. But as we embrace these innovations, a critical question arises: Can AI in advertising become too generic, losing the human touch that connects brands with their audiences? This thought-provoking article dives deep into the balance between leveraging AI for efficiency and maintaining the creativity that fuels impactful advertising. Join the conversation and share your thoughts on how we can navigate this fine line. #AI #Advertising #DigitalMarketing #Innovation #TechTrends #MarketingStrategy #CreativeThinking

Today, we announced our first generative AI-powered ad creative features have begun rolling out in Ads Manager, with global availability by next year. While it’s still early, I’m excited by the promising feedback we heard from advertisers who tested these tools in our AI Sandbox, citing time and resources saved while spurring productivity and easing creative fatigue. I think this is particularly important for small and medium-sized businesses, who often cite lack of time and resources as their top operations pain point. GenAI ad creative tools like text variation, image expansion and background generation have the potential to democratize access to creative resources for small businesses, making it easier for SMBs to tap into creative best practices that drive campaign performance. For example, testing multiple pieces of creative to understand what works best for your audience, or even to discover new audiences you didn’t know were interested in your products. If you have a chance to test out the new features in Ads Manager, send me a message to tell me what you think. It’s still early on this journey and we’re going to continue to take a collaborative approach as we build for the future.

My weekend reading was on Meta Lattice - a model architecture to predict an ad's performance It got me thinking on the potential of Generative AI in this space and the level of hyper personalization of ads. Read my thoughts here - https://lnkd.in/g5mhC4Pg Ref: AI at Meta Lattice https://lnkd.in/gNUm8m2j #digitalads #generativeai #adsengineering #hyperpersonalization #learningandgrowing

In a world where consumers see over 10,000 ads daily, AI is becoming an indispensable tool for cutting through the noise. Discover how AI's precision and scalability are revolutionising advertising in this insightful article by Andrew Rose, StackAdapt's VP of Sales in EMEA, featured in MediaCat Magazine: go.stackadapt.com/2czLLmck

Artificial Intelligence (AI) is revolutionizing the advertising industry, changing the way businesses connect with their target audiences. With its advanced algorithms and data-driven approach, AI is changing advertising strategies, optimizing campaign performance, and enhancing customer experiences. By leveraging AI technologies, advertisers can analyze vast amounts of data to gain valuable