Lemonlight’s Post

Check out CapTech's latest article on how to elevate fan engagement!

Uncover the Secrets of Bannstudio! Think you know Bannstudio? Think again! We're lifting the veil to reveal 5 surprising facts that make us a digital marketing powerhouse. From innovative strategies to our vibrant team culture, discover what truly sets us apart. 🚀✨ #Bannstudiosecrets #Digitalmarketing #Insidelook #Innovation #Teamculture #banngang #linkedln #bannstudioagency

When thinking about what's "possible" in marketing, you must discuss GenZ's impact on culture and commerce. Thanks to Alex Cuevas of BBDO Worldwide and Soyoung Kang of eos for leading the conversation during another full room at our Rising Star session at POSSIBLE. #Genz #marketing #culture

Organizing an event? Here's the one key ingredient you can't afford to overlook. Hiring a professional photographer and videographer! 📸 Some may think it's a small detail, but trust me, it's a game-changer. Take our Speexx Global Kick-Off 2024, for instance. Partnering with the talented Al Aire Films in Mallorca elevated our event to new heights. This collaboration reinforced my belief in the power of investing in top-notch visual branding — it’s the investment that always returns. Why prioritize professional photography and videography? 1️⃣ Multifaceted Content: Professional photos and videos offer versatility in branding. Thanks to this experience, we now have a rich library of content suitable for social media, employer brand materials, and internal communications. This multifaceted approach enhances our brand presence across various platforms. 2️⃣ Authentic Storytelling: Al Aire Films didn't just capture moments; they crafted a visual narrative highlighting our event’s energy, camaraderie, and enthusiasm. This authenticity resonates with our employees, customers, and partners, forging a stronger 360° connection. 3️⃣ Timeless Memories: iPhones are great, but investing in professional photography and videography ensures that the memories created during the event are captured with the utmost quality. These timeless visuals serve as a lasting reminder of the positive moments shared by our team. 4️⃣ Long-Term Branding Impact: Visual branding is a long-term investment. Event images and videos captured not only document a single event but contribute to the overall visual identity of our brand. Consistent, high-quality visuals reinforce brand recognition and loyalty. 5️⃣ Event Organizers Unleashed: With Al Aire Films capturing every moment, my team and I could immerse ourselves fully in the festivities, living in the moment without worrying about missing a minute. Without further ado, here's our incredible brand video from this event. I'm immensely proud of how it turned out, making it one of my favorite projects to date. A huge shoutout especially to Lina Schütze for her hard work in capturing our company's unique essence. You absolutely rocked it! 🚀 #EmployerBranding #BrandMarketing

What’s the best part about working on an idea at Spacebar? It’s watching the idea evolve from the vaguest concept into an actual communication. And, that communication being transformed by feedback, input, and ideas - UNTIL… the final communication is something you’re proud of. Just like this creative and communication here. (FYI - this is draft 4) #spacebar #creativity #digitalmarketing #marketing #agencylife #CreativeProcess #CommunicationDesign #MarketingStrategy #ContentCreation #DigitalStorytelling #CreativeAgency #ContentStrategy

Is this one of your first experiences of #brightonSEO? Not sure how to navigate the whole thing? To save you having to feel your way in the dark we've produced a few purpose-built itineraries for specific categories of marketers. This one is for attendees with a particularly interest in the tech side of search. Use it as a starting point or follow the entire thing to the letter - it's entirely up to you :-D

Unlock the spotlight for your brand with LinkLumin! Explore the endless possibilities of guest posting and connect with voices across your industry. Join us as we bridge networks and spotlight innovation, one post at a time. Ready to shine brighter? Let’s illuminate the digital world together! #LinkLumin #NetworkBright #GuestPostingGlow #ContentMarketing #DigitalMarketing #SEOStrategies #LinkBuilding #BloggingTips #Collaborate #MarketingTips #BrandVisibility #InfluencerMarketing #GrowYourBrand

#VivaTech #HotTake No.1: "Community is the unsung hero of IP value". Short snippet from the Creative Crossroad panel that took place in Paris for Viva Technology with Alice & Smith, I shared 3 key pillars for driving brand and IP value with the help of your #community: 🟣 Turn your players into advocates: find your superfans and elevate them. 🟣 Create a feedback loop: you'll need it to iterate and optimize your IP or brand. 🟣 Extend your IP with the help of your fans: there's something so magical that happens when fans start creating content around it. Listen and create these ingredients and spaces for fans to generate fan art, fanfic... Do you think the IPs of the future will be fan co-created?

Trade mediocre for the extraordinary 🚀 At Zoomin our team of strategists, creators, and digital marketers are here to take your brand to the next level.📈 Whatever you need, we’ve got you covered - be it - creative services, ad films, and outreach. 🔗www.zoomin.productions #DigitalMarketing #ContentCreation #BrandStorytelling #SocialMediaMarketing #MarketingStrategy #CreativeContent #DigitalAdvertising #InfluencerMarketing #ContentMarketing #VideoProduction #MarketingInnovation #BrandDevelopment

YouTube and the creator economy have grown too big to host a huge weekend convention for fans. Gone are the days of monoculture where everyone knew the top 20 creators on the internet. That ship sailed when people realized you can have someone with 10 million subscribers who they’ve never heard of. With so many creators, it was bound to happen. Now, every creator has a tribe. It's impossible to have one event that fulfills the needs of all fans. Just like big publishers with E3 or Summer Games Fest, you might see a few titles represented here and there, but now they all host their own online press conferences, taking things into their own hands. That's what I foresee happening with creators. They will all have their own specialized fan events and meetups. Big ones like Mr. Beast and his Beast Burger launch at the Mall of America come to mind. But not all events have to be so extreme. Over time, creators will learn how to build their own events for their fans and for fans of other creators within their circle or niche. What do you think?