Lena D.’s Post

Here are a few more reasons to hire a former journalist: *We can quickly assimilate information and repackage it in a compelling way for a wide-ranging audience. *We collaborate well and work independently with minimal supervision. *We know how to talk to people and build trusting relationships. I'll add another layer to this clip by Hannah Davis that I've experienced: a bystander, such as a camera operator, PR person, or spectator, trying to get your attention as well.

We got a 1/4-page print story and we were not happy with the result 😑 Media folks are interesting. They love to find what they want. and write a story around the "topic of interest" I got an email from a tier 1 media journalist "I would love to chat with your CEO" Our team was super happy We prepped up our CEO with all the possible questions The D-Day came The interaction was great The conversation touched upon every possible aspect :) The industry The company history, the team, milestones Our customer wins Our global ambitions The future After 4 hours of chat The journalist was about to leave Near the building exit She asked "Are you folks hiring" The CEO said "We are hiring 50+ folks in next 18 months" On the next day the feature story was "MartJack is hiring 50+ employees" the article hardly covered anything from the 4-hour conversation 😐 The informal chat near the gate made the headline for the story #publicrelations #marketing #b2bmarketing

One of the most common questions I get from candidates in job interviews is what it's like to work for a company where the entire team is remote. As we're looking for new team members to join us, allow me to answer that question. Working remotely can be incredibly freeing; it means you're not tied to living in big cities where the rent is extortionate (I'm still in London, because I like to torture myself), nor do you have to spend money on rail cards, the Tube or buses. On the flipside, working from home can be isolating. It's just the nature of the situation. This is why it's so important for companies to keep staff engaged, and I'd like to think that we do that at JP. Through trial and error, we've found our groove. There was the dreaded Zoom quiz (I think the team will all agree it wasn't a winner) but there's also the annual JamFest – where our editors Ben Nicholls and Jody Knowles invite us to Cornwall to hang out on the beach, have dinners and drinks, and 'work'. Mind you, I once swam out a bit too far and had to be rescued by a hunky lifeguard but that one's on me... We do team meetings on Zoom just to say hi. We have a Slack channel that acts as a water cooler, where writers can chat about whatever they like (they share a lot of pet photos – I can't complain). We offer trainings, call them weekly and try to be available as much as possible. I can't speak for my team but I can say that from what I've seen in the past four years, they all appear to get on pretty well – which is a rarity in many physical offices. Working from home is about mutual respect and trust – and I trust my team. Yeah, we make bad jokes. We send gifs. We have an infamous Friday Question that the brilliant Lee from the World Team drops in the afternoon. This year's JamFest is happening after summer. I've (understandably so) been banned from ordering shots. I am fairly certain there will be some karaoke (we love that mic far too much) and I know we'll have a good time. So yeah, we're not in an office. All that means is that we make extra effort to create our own version of one. Enough from me... we've got jobs going. If you're looking for a change, give us a shout.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐡𝐢𝐫𝐞 𝐚 𝐩𝐮𝐛𝐥𝐢𝐜𝐢𝐬𝐭? 𝐇𝐢𝐫𝐞 𝐚 𝐫𝐮𝐥𝐞-𝐛𝐫𝐞𝐚𝐤𝐞𝐫. ❤️🔥 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐲: 1️⃣. 𝐓𝐡𝐞𝐲'𝐥𝐥 𝐠𝐨 𝐥𝐞𝐟𝐭 𝐰𝐡𝐞𝐧 𝐨𝐭𝐡𝐞𝐫𝐬 𝐠𝐨 𝐫𝐢𝐠𝐡𝐭. 😜 They'll do things their way, making the pitch stand out to the journalist/booking producer. When it comes to being in the public eye, you want to look different. 2️⃣. 𝐓𝐡𝐞𝐲'𝐥𝐥 𝐝𝐨 𝐰𝐡𝐚𝐭𝐞𝐯𝐞𝐫 𝐢𝐭 𝐭𝐚𝐤𝐞𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬. Sometimes, breaking a few rules can cut your time to get seen in half. Go with someone who prioritizes progress above all else. 3️⃣. 𝐀 𝐫𝐮𝐥𝐞𝐫 𝐛𝐫𝐞𝐚𝐤𝐞𝐫 𝐰𝐢𝐥𝐥 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐦𝐨𝐯𝐢𝐧𝐠 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐨𝐯𝐞𝐫 𝐩𝐞𝐫𝐟𝐞𝐜𝐭𝐢𝐨𝐧. I always strive to be 90-95% there and move forward at half the speed. What am I missing? Let me know! And for those ruler-breakers looking for a publicist, send me a message. Let's chat!

So why are we a “we,” instead of just an “I?” Goldman-Media-Group instead of merely Goldman-Media? I’d love to say I can do it all, but the fact is I know what I know and I know what I don’t know. At Goldman-Media-Group.com, our mission is pretty straightforward: We draw from my experiences as former CNBC Silicon Valley Bureau Chief and 20+ years as an award-winning journalist, along with my 14-year PR career in top roles at #Golin, #Zeno and #BursonMarsteller and blend that with a curated freelance community of the very best in all of it. The great thing about my career to date is that I’ve been so fortunate to work with some truly top-notch pro's, many of whom are now doing what I’m doing. I’ve formed a resource collective that can operate on its own on a client’s behalf, or can augment a client’s existing communications capabilities, providing specific expertise, specialized counsel, awesome content creation and video and audio production to clients nationwide. I’m very hands-on and I’m personally involved in every engagement. And for video and audio production, I use who the networks use: Emmy-award winning technicians, writers, producers, editors and talent. Our goal for our clients:  Making sure they communicate most effectively with all media, create the most captivating company narratives, and affordably produce the most compelling assets so their stories are covered, and their messages remembered. This journey is just getting started, but it's already been loads of fun! If you think we can help, reach out.

Memorable Moment Monday: This photo never gets old! 😂 It was taken about 7 years ago when I was a TV reporter at WIVB/WNLO-TV (Nexstar Media Group), the CBS affiliate in Buffalo, New York. It was always my childhood dream to become an on-air reporter, and I was beyond excited to see it come to fruition! (No matter how cold I was 🥶)   Storytelling has always been at the heart of what I love to do, which is why I was thrilled to pivot to public relations back in 2019 when I decided to move back home to Massachusetts. After nearly a decade as a broadcast journalist, I picked up some solid skills in discerning what makes a story compelling and was able to parlay my media background into a career as a PR practitioner.   Here are a few reasons why you should consider working with former journalists for PR support:   💡 Strong critical thinkers and communicators. Journalists are trained to report objectively and present facts without influence of personal opinions. They consider multiple perspectives and ask good questions. They are skilled communicators who are able to conduct interviews with ease. 
 🤹 Jack of all trades. Multimedia journalists are often juggling several tasks including shooting video, writing and editing their own stories all on a tight turnaround. Journalists are adaptable and quick to learn new platforms, and able to stay cool when news breaks and deadlines loom. This comes in handy when those crisis communications situations arise! 
📖 Born storytellers. Journalists are quick to identify a good story and know what goes into making a story compelling. Having a strong nose for news also lends to being in the know and on top of industry happenings that are relevant for clients. At Greenough Communications, we have a team of former journalists including myself, Kenneth Craig, Jack Levy and Christine Williamson! #pr #publicrelations #mediarelations #storytelling #broadcastjournalism #stormcoverage #snow #Buffalo #tvnews #media #TVtoPR #careermoments #momentsthatmatter

PR Myth #2 Busted If I tell a reporter this is off the record, they will honor it. Hi, I’m Carey Marin, a media relations and PR pro, and a former journalist here to share all the secrets about becoming media savvy. Is anything off the record? No. Nothing is off the record. When you say this to a reporter, it forces them to go verify the information with two other sources. They may not quote you on it but it’s their job to find a scoop and you just gave it to them. Pro tip- this includes before and after the interview, when you are just chatting. Everything is on the record. Leave the off the record stuff to your PR team. Don’t try this at home folks! If you liked this content and want more, like and follow me! #mediarelations #PRtips2024 #PRpro #realestatepr #mediarelations #publicrelations #PRgal #mediatips #PRforrealestate #realestatepros #mediasavvy #PRagency #PRmyth

PR Myth #2 Busted If I tell a reporter this is off the record, they will honor it. Hi, I’m Carey Marin, a media relations and PR pro, and a former journalist here to share all the secrets about becoming media savvy. Is anything off the record? No. Nothing is off the record. When you say this to a reporter, it forces them to go verify the information with two other sources. They may not quote you on it but it’s their job to find a scoop and you just gave it to them. Pro tip- this includes before and after the interview, when you are just chatting. Everything is on the record. Leave the off the record stuff to your PR team. Don’t try this at home folks! If you liked this content and want more, like and follow me! #mediarelations #PRtips2024 #PRpro #realestatepr #mediarelations #publicrelations #PRgal #mediatips #PRforrealestate #realestatepros #mediasavvy #PRagency #PRmyth

Job opportunity in BC

#PR people know the real deal! Funny how we just want to shut everyone up, but instead, we sip, smile, and move on. Because all they ask is: •“What exactly do you have to do here?” •“You talk to journalists, right?” •“You have nothing to do but roam around and meet journalists!” •“Um, how many coverages did you bring?” •“How many will you bring this month?” •“When is the next one coming?” BRO, chill! You’re a designer, finance, social media, etc., person in a PR AGENCY! You should at least know what the firm is into. :( Fun fact: Even senior individuals from other teams, can ask you this. Anyone else feel this way in team gatherings? #publicrelations #prlife #theprmoment #prworklife #mediarelations #workmemes #fridaygatherings #coverages #journalists #mediarounds #wearePRfriends