Leon Abboud’s Post

Founders founding to build impact for future growth and implementing marketing strategy Threadsdot

The recent battle between #boAt and #Apple on social media sparked a conversation around #BrandStrategy and how brands navigate the competitive landscape (#Marketing). It reiterated how crucial understanding brand stages is, for crafting effective marketing strategies. In this article, I'm taking a deep dive into the different stages of brand development, exploring how a brand's relationship with its audience and approach to competition evolve. While I've tried to analyze these stages through different examples, marketing is a dynamic field, and there's always room for discussion. I'd love to hear your thoughts and insights! Have I missed a key aspect of a brand stage? Do you have a favorite example of brand evolution? Share your views in the comments below! #BrandDevelopment #MarketingCommunity

Trying to make the case to mix up your marketing channels? If you’re always being asked to get more leads from the same channel, it might be time to step back and look at how much extra lift your latest spend is actually driving. Check if that last chunk of budget is really adding value, or if it’s just keeping things steady. Then, take that info to leadership and show them the numbers—propose testing those dollars in a new channel to reach a fresh audience or boost engagement where it matters. Switching up your spend can make a huge difference in your results. Sometimes, a little budget shift is all it takes to move the needle. Our latest pod with Richard Briddock dives deeper into marketing incrementality if you’re interested in learning more: https://bit.ly/4ftZZ1S

The most powerful brand and marketing tool is staring you in the face.

My journey with marketing has been eye-opening: 1. I expected it to be all about flashy ads and catchy slogans. 2. The reality check was discovering it’s really about understanding people and driving meaningful change. 3. I adapted by immersing myself in consumer insights and becoming a change advocate within my organization. This experience taught me that marketers make things better by making change happen.

Why do big brands still advertise? 💫 If they’re already well-known, why keep marketing? Big brands continue to invest in marketing because they understand that visibility drives profitability. People don’t buy from brands they don’t know, and they don’t stay engaged with brands they don’t see. Out of sight = out of mind. What big brands understand is that to stay on top, they need to stay top of mind. If they stop marketing, they risk losing traction—and sales. So, ask yourself: are you doing what it takes to stay top of mind? #marketing #marketingmanager #branding

Incorporating memes into your marketing strategy can significantly boost engagement and brand perception. Read on...

Discover how TikTok has evolved into a powerful marketing tool! 📈✨ Dive into our latest guide to learn the best strategies for leveraging TikTok's unique platform to grow your brand. Don't miss out on these invaluable insights! Read more: Marketing Guide: https://lnkd.in/er2p_fkn #DigitalMarketing #TikTokMarketing #DMEXCO #MarketingGuide #SocialMediaMarketing #WeekendSnack

How do you currently measure the success of your creator marketing partnerships? Share your strategies in the comments! Brands are dramatically underestimating the true value of creator partnerships by relying on simplistic metrics like follower counts and engagement rates. Forrester's groundbreaking research reveals a revolutionary approach: a composite measurement model that tracks not just immediate performance, but long-term brand perception and strategic impact. Remarkably, brands using this multidimensional framework have seen up to 22% higher marketing ROI. Read the full article for free: https://lnkd.in/dzgWT69q

There are broadly two parts to advertising communication. The 'What to say' and the 'How to say it'. Marketing is supposed to work on the 'what' and evaluate if the 'how' delivers on the 'what'. The 'brand' is the 'what' part of the advertising, the 'how' is recognition or memorability. The 'What' is something marketing or brand managers work on, the 'how' is what creative teams work on. When you change the 'what' of your brand, you're repositioning it. When you change the 'how' you're just refreshing it. I say this because, while I understand that everyone in the start-up ecosystem is 'building' this clarity in the role helps for two reasons. 1) Brand mangers need to focus on unearthing user pain points and helping develop a product that solves those. 2) A very interesting 'how' shouldn't change the core of 'what' that needs to be delivered. 3) Everyone needs to chill and stop telling the creative team their personal opinions and rather focus on whether the creative output does the job or not. An insight is a contradiction that's obvious in hindsight but just because it's obvious later on, doesn't make marketing obvious enough for an unqualified opinion. #brands #marketing #advertising #startups