Leon Pieters’ Post

Loyalty programs are ripe with opportunity for AI applications, but success hinges on the right strategy. CMOs can unlock this potential by focusing on business outcomes, knowing what's achievable for their organization, and encouraging cross-functional collaboration. Learn about the strategies to improve the loyalty program experience.

Loyalty programs are ripe with opportunity for AI applications, but success hinges on the right strategy. CMOs can unlock this potential by focusing on business outcomes, knowing what's achievable for their organization, and encouraging cross-functional collaboration. Learn about the strategies to improve the loyalty program experience.

💡 Innovation strategy: partnering with advanced customers/early adopters In your innovation journey, your customers (B2B) are your prime focus. You want to continuously provide new value propositions and innovative solutions to make the customer's customer experience connected, personalized and one that increases the customer loyalty. Leveraging data and new AI/Genai across business operations is the new necessity. Heavy investments are made by IT service providers and product companies to try and test multiple use cases. But then not all companies have deep pockets to unleash a series of POCs, keep on churning out MVPs to test the fitment and response from real customers. How do you then you ensure that you keep the pace of Innovation and not be left behind the competition? 🎯 The answer lies in your client list. Look out for your Advanced Customer: A customer organization running its digital transformation journey with a very profound vision & focus and has a strong bias for execution. These organizations are in highly competitive environment where couple percentage points in market share can be difference between a great quarter vs a poor quarterly result. These companies, therefore, are very keen to try out new technologies, build quick proof of concepts and take the strategic uses cases to the end. 🤝 Partnering with these advanced customers and participating with them in their pursuits is one of the most reliable ways to enrich your own innovation journey. You don't always have to be big brother consultant, be in their team, provide value in terms of your strength (skills) and lift your game when you are at the stage in the program where you can play major role. Such an arrangement has to be facilitated top-down and should be part of long-term partnership. 🍻 What are your thoughts, stories for your approach to innovation? #Innovation #Data&AI #Digitaljourney #PartnervsVendor

Discover HubSpot's exciting new 💡Spotlight💡! This tool serves as a quick, twice a year guide to HubSpot's latest updates, highlighting four key elements that are sure to impress: 🧡Service Hub combines service and success to enhance customer support efficiency 🧡Content Hub revolutionizes content creation by offering a streamlined approach to managing various types of content 🧡Commerce Hub simplifies B2B transactions and improves the buying and selling process 🧡Experience HubSpot's AI technology that powers all their services, enabling you to provide top-notch customer experiences Embark on a journey of innovation at https://hubs.ly/Q02tWCqP0

Please join me and a group of forward-thinking thought leaders for an insightful discussion on Strategies That Delight Customers. In today’s competitive landscape, providing valuable products and services is essential. However, to truly stand out, businesses must focus on delivering exceptional customer experiences. Whether you’re in B2B or B2C, understanding customer needs, matching them to solutions, and persuading people to choose your offerings are critical capabilities that can be dramatically enhanced with the power of AI. From lead generation to end-point customer engagement, AI has the potential to revolutionize marketing and value delivery. But the journey requires thoughtful planning. We’ll explore how AI can transform your approach, re-examining effectiveness and efficiencies at every stage. Think of it as assembling a strategic puzzle—each piece contributing to a seamless customer journey.  #innovation #technology  #data #machinelearning #businessintelligence #Narwal #AI https://lnkd.in/dsG8RXtB

HGS Agent X has revolutionized productivity, sales, and bottom-line results for over 1,300+ agents across diverse industries worldwide, ensuring instant return on investment (ROI). With #HGS Agent X, organizations are seeing an average #increase of 15-20% in sales #conversion rates and up to a 20% decrease in frontline support costs. #CX #EX #AI #Winning #productivity #worldwide

𝗛𝗼𝘄 𝗧𝗼 𝗔𝗹𝘄𝗮𝘆𝘀 𝗕𝗲 𝗧𝗵𝗲𝗿𝗲 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 Imagine calling a store, and no one answers. Or sending a message and waiting days for a reply. Annoying, right? You might not return. Many businesses struggle with customer queries. They try hard but can't always respond quickly. This results in unhappy customers and lost sales. Now, imagine a machine that talks to customers anytime. It responds fast and knows what to say. This isn't a dream. It's real and called SmartBot Solutions. SmartBot Solutions uses AI, like a robot brain. It quickly answers customer questions. This means customers are happier and get help fast. AI is transforming customer service. A 2022 Gartner report says that by 2025, AI will boost efficiency by 25%. This underlines AI's importance for better customer satisfaction and operations. SmartBot Solutions isn’t just about quick replies. It’s about accurate, personalized responses. AI chatbots analyze past interactions, predict needs, and personalize experiences. If a customer bought a product before, the AI can suggest related items. This boosts sales and builds loyalty. AI also cuts costs in customer service. A Juniper Research study found chatbots could save businesses up to $8 billion annually by 2022. This is from needing fewer customer service staff while maintaining quality. Want to see how it works and maybe use it in your business? Check it out here https://lnkd.in/gqhuprFh. It’s easy to set up and can make a difference right away. Don't let slow replies and missed calls hurt your business. With SmartBot Solutions, you can always be there for your customers.

For marketers, breaking down silos means tearing down the walls between a brand’s web, social, mobile, CRM, POS, and Call Center interactions to form a single, human-centric view of our fans, followers, purchasers, and those with something to say. Our goal? To foster happier, healthier, and more valuable customer relationships. And guess what? That's exactly what I'm working on right now! Stay tuned for more updates.

What are the most innovative ways to incorporate customer feedback into your trend-driven innovation process? Read More... Incorporating customer feedback into trend-driven innovation can be a game-changer. Here are some innovative ways to do it: Beyond Surveys: Co-creation workshops: Host interactive sessions where customers brainstorm and prototype new ideas alongside your team. This fosters deeper understanding and collaboration. Idea contests: Challenge your customers to submit their own trend-inspired ideas for new products, features, or experiences. Let them vote on the best ones to build excitement and generate valuable insights. Community platforms: Create online forums or social groups where customers can share their thoughts on trends, discuss emerging needs, and provide feedback on early-stage concepts. AI-powered sentiment analysis: Go beyond keywords and understand the emotions and motivations behind customer feedback using sentiment analysis tools. Ethnographic research: Observe customers in their natural environment to understand their real-world behaviors, frustrations, and aspirations in relation to emerging trends. Active Participation: Customer Beta testing: Get customers involved in early testing of prototypes and concepts to gather real-world feedback and inform iterations before full launch. Trendspotting expeditions: Partner with customers to embark on trend-hunting journeys, exploring cultural shifts and emerging needs in person. Customer innovation labs: Provide customers with access to tools and resources to prototype and develop their own trend-inspired solutions. Gamified feedback: Make feedback fun and engaging by gamifying the process with points, rewards, and leaderboards. Data-Driven Insights: Social listening: Monitor social media and online communities to identify what customers are talking about in relation to relevant trends. Use this data to inform your innovation agenda. Customer journey mapping: Analyze the customer journey throughout their touchpoints with your brand to identify opportunities for innovation based on emerging trends and unmet needs. Big data analytics: Leverage customer data from various sources to uncover hidden patterns and trends that can inform your innovation strategy. Remember: Focus on actionable insights: Don't just collect feedback, analyze it for actionable insights that can be used to develop innovative solutions. Close the loop: Share the results of your customer feedback analysis with customers and show them how their input is shaping your innovation process. Create a culture of feedback: Encourage a company-wide culture where customer feedback is valued and actively sought after at all levels. By implementing these innovative methods, you can transform customer feedback into the fuel for your trend-driven innovation engine, leading to successful and impactful products and experiences.

Don't make the FATAL mistake of passing on game-changing AI in your CRM systems. While you cling to antiquated methods, your COMPETITORS are soaring ahead with cutting-edge technology that elevates customer experiences to stellar heights. WAKE UP! In the fast-paced arena of modern business, STAGNATION is the enemy. Adopt AI or risk becoming irrelevant. Think about your team—your driving force. They crave PROGRESSION and innovation. Fail to provide it, and watch them move to companies that do. Don’t be the leader of a sinking ship. Be the BUSINESS VISIONARY who equips their arsenal with the LATEST TOOLS of tech mastery. Leap onto the AI bandwagon and secure your place at the forefront, or get left in the dust. It's not just about keeping up—it's about taking the lead. Your future success will THANK YOU for it. 💼🔝 #InnovateOrDie #AIRevolution #CRMGenius #LeadershipGoals #SuccessMindset #TechForward #FutureOfBusiness #StayAhead #TeamRetention #BossMoves #NextGenBiz #WorkSmartNotHard #BusinessTactics #DisruptTheNorm