LePrix ’s Post

Reflecting on the Evolving Landscape of Marketing: The Blurring Lines between Needs and Wants In the dynamic world of marketing, the distinction between needs and wants has always been pivotal. My journey, rooted in advertising and branched into business development, has taught me that the art of marketing lies not just in selling what people need but in elevating wants to the status of needs. The most adept marketers are those who can ingeniously craft wants and ingeniously position them as indispensable needs - a good example is the iPhone. As we navigate through the era of innovation, it's fascinating to observe how companies are increasingly blurring the lines between needs and wants. Take AI, for example: initially perceived as an innovative idea, it has swiftly become a cornerstone for organizational survival, despite its controversial impact on employment. This shift underscores a broader trend where creating wants, and morphing them into perceived needs, has become a strategic imperative for sustained growth and revenue. Entrepreneurship today, including the realms of social and ethical ventures, thrives on this emotional engagement, driving the creation of wants. It might stir a debate to propose that fostering more wants could, paradoxically, generate more employment opportunities. Yet, it’s an angle worth pondering. In a world where the simplicity of meeting basic needs is often overshadowed by the allure of sophisticated desires (consider the transformation from plain rice to all kinds of fried rice), it's clear that the contemporary marketplace is increasingly fueled by desires transformed into needs. The recent class-action lawsuit against Hermès over their Birkin bags raises crucial questions about ethical marketing. It challenges the strategies that brands may use to create an artificial scarcity and inflate demand, potentially manipulating consumers’ wants and needs. This legal battle sheds light on the importance of maintaining ethical standards in marketing practices and highlights the fine line between generating demand and engaging in potentially deceptive practices. This is essentially driven by "wants" to buy a Birkin, if it becomes a mass product will it be so "needed" anymore? This evolving paradigm raises intriguing questions about the future of marketing and the ethical considerations it entails. As professionals and entrepreneurs, it’s crucial to navigate this terrain with a blend of innovation, responsibility, and an eye towards the broader societal impact. How do we balance innovation with ethics? And in doing so, can we indeed create a sustainable ecosystem that not only drives growth but also nurtures societal well-being? #MarketingStrategy #Innovation #Entrepreneurship #BusinessDevelopment #EthicalMarketing #HermesBirkin https://lnkd.in/gQx2aGxQ

As the allure of high-end goods thrives in the fashion industry, counterfeiters exploit this demand, causing significant financial losses. Follow the link below to learn how designers are battling to protect their brands and why distinguishing between knockoffs and counterfeits is crucial for maintaining brand integrity. Please feel free to like, comment, or share this post with your friends and colleagues! Discover more: https://bit.ly/3x6fQmj #FashionLaw #CounterfeitGoods #Luxury #Branding #IntellectualProperty #RLBusiness

Secondhand doesn't mean second-rate - make sure your fashion brand is safeguarded in the resale world! 👠♻️ Fashion brands are increasingly recognizing the importance of protecting their intellectual property in the rapidly growing secondhand market. Legal battles, such as Chanel's trademark infringement case against What Goes Around Comes Around, highlight the potential risks and the need for vigilant brand protection strategies. The first sale doctrine provides some legal framework, but brands are also exploring partnerships with resale platforms to authenticate items and even launching in-house resale programs to maintain control over their products in the secondary market. As the market evolves, these proactive measures are crucial for brands to safeguard their reputation and ensure customer trust in the authenticity of their products. #ProtectyourBrand #Retail #Fashion #Secondhand #Fashiondesign

Versatile, stylish, and profitable: F Apparels License empowers brands to excel in the competitive market. Discover how our licensing solutions redefine success in the fashion industry. #YourProductOurLicense #FashionLicensing #BrandEmpowerment #FashionInnovation #SuccessInStyle"

In Fashion Law's latest article, "Chanel's Resale Battles Raise Critical Questions for the Secondary Market," my Foley colleagues, Laura Ganoza and Jeffrey Greene, offer insight on the Chanel v. WGACA case which could have significant impact on luxury goods secondary market. Click below to read more. #Fashion #IntellectualProperty

If you're about to click 'buy' on that high-end bag but pause with a pang of doubt, let AuthenticateFirst reassure you. We're experts in confirming authenticity, ensuring your new accessory is the genuine article, not a clever counterfeit. Choose the real deal. authenticatefirst.com #authentication #identification #branded #luxury #fashion #fashionstyle #style #brand #acccessories #handbags #luxuryhandbags #authenticatefirst #authfirst

In Fashion Law's latest article, "Chanel's Resale Battles Raise Critical Questions for the Secondary Market," my Foley colleagues, Laura Ganoza and Jeffrey Greene, offer insight on the Chanel v. WGACA case which could have significant impact on luxury goods secondary market. Click below to read more. #Fashion #IntellectualProperty

"License clothing that reinvents fashion trends and improves the feeling of getting dressed up. Your journey to reimagine fashion and business starts today! Embrace the newest fashion trend to create a statement that is as approachable as your attire with FTV Apparels Brand License. Get in touch with us to find out more about the FTV Apparel Brand's past and how licensing could hasten your business's growth." #License #Apparels #Opportunity #FashionTV #FTVIndia #Apparels #FTVApparels #BrandLicense #FTVBrandLicense #BrandValue #BrandLicensing #FTV #Clothing #FTVBrandLicensing #FTVLicense

In Fashion Law's latest article, "Chanel's Resale Battles Raise Critical Questions for the Secondary Market," my Foley colleagues, Laura Ganoza and Jeffrey Greene, offer insight on the Chanel v. WGACA case which could have significant impact on luxury goods secondary market. Click below to read more. #Fashion #IntellectualProperty

Nine Numbers, where fashion transcends trends and becomes a personal narrative. More than just clothing, Nine Numbers is an exclusive membership to a world of understated elegance, curated for the discerning fashion purists who value true luxury over fleeting fads. The brand is deliberately understated, embodying their lack of extravagance and excess characteristics. At the heart of the brand is a dynamic brand mark that unlocks a visual system that brings Nine Numbers to life. Check out Nine Numbers in action at weareninenumbers.com. Launching 2024.