Lesianna Gnanguenon’s Post

Don't just throw your logo on a pre-roll ad and call it a day. The best Twitch partnerships are built on collaboration. Here are some creative ways to integrate your brand on Twitch: 💡 Product demos & tutorials: Have the streamer showcase your product in a fun and engaging way. 💡 Interactive challenges & giveaways: Create a branded challenge or giveaway that leverages the streamer's audience. 💡 Co-created content: Work with the streamer to develop unique content that's both entertaining and informative for their viewers. The key is to add value to the stream, not disrupt it. By focusing on genuine collaboration, you can build lasting relationships with Twitch creators and their communities. P.S. If you’re looking for a way to compare creators you like, use HypeAuditor’s Twitch Comparison tool to find the perfect fit for your brand. It lets you compare follower growth and viewership stats for different creators: https://casthr.co/l/8n

The magic ingredient for a successful Twitch partnership? Authenticity. On Twitch, viewers crave genuine connections. They watch streamers because they trust them and identify with their passion. This trust extends to brands that partner with the right creators. Here's how to cultivate authenticity in your Twitch collaborations: ➤ Choose creators who truly believe in your brand: A forced endorsement will fall flat. Find streamers who genuinely use and appreciate your product. ➤ Give creators creative freedom: Allow them to integrate your brand into their streams in a way that feels natural and aligns with their content style. ➤ Focus on community engagement: Partner with streamers who actively interact with their viewers. This interaction fosters trust and encourages viewers to connect with your brand. By prioritizing authenticity, you build trust with both the streamer and their audience. This trust translates into genuine engagement and a positive brand perception on Twitch. Side note: If you’re struggling to choose between two creators you like, HypeAuditor's Twitch Comparison tool can help you compare key metrics like follower growth and average viewers to make selection a bit easier: https://casthr.co/l/em

What is the best formula for average views? When it comes to pricing for video based creators, I've found that different brands, creators, and managers take very different approaches to calculating viewership. Here are a handful I've come across: - Average Last 12 Videos - Average Last 6 Videos > 1 Month Old - Average Last 50 Videos - Average Last 15 Minus the Highest and Lowest Video - Eyeball the rough average across a few months.. Surely there is a subjective component to this but at the end of the day we are talking numbers. And these numbers not only play a big role in pricing but also influence performance. So we cannot get it wrong! Some of the risks I've identified in traditional approaches (often through creator tools) are different sizes of creators and upload frequency. If a creator uploads one video per month, an average of the last 12 videos will likely give you an inaccurate assessment of their current audience. If a creator's viewership varies from 1M Views to 50K views and uploads 5 days a week, an average number may not be helpful at all! It would likely be better for all parties to negotiate a performance based deal when it comes to sponsorship. What is your approach to average views? Does it change based on the platform? #influencermarketing #creatoreconomy #youtube #tiktok

If you have a brand and are looking for UGC creators, here are 3 great platforms where you can find talent and creators. 🤳🏻 Whether you’re after quick campaigns or long-term collaborations, these tools have you covered. 🎥 #UGCTips #ContentStrategy #ugc

Ever wonder how the NHL, NFL, and more POWER LIVE SOCIAL feeds on gamedays? 📸 They rely on on-the-ground creators called Live Social/Content Correspondents (LSCs/LCCs). 🤳 LCCs are (often) mobile-first creators tasked with capturing the sidelines, tunnel walkouts, and behind-the-scenes "all access" content for social and digital. Here are 𝟳 𝗧𝗜𝗣𝗦 𝘁𝗼 𝗖𝗥𝗘𝗔𝗧𝗘 𝗬𝗢𝗨𝗥 𝗢𝗪𝗡 𝗟𝗖𝗖 Program ⤵ 1️⃣ Choose the Right Creators: Find passionate creators with a knack for storytelling on social media. Their unique perspectives can outperform traditional photographers. 2️⃣ Build Support: Get buy-in from stakeholders and ensure everyone from athletes to execs sees the value. 3️⃣ Give Direction, Let Creators Shine: Balance guidance with creative freedom for authentic content. 4️⃣ Stay Connected: Streamline communication and keep everyone informed and inspired. 5️⃣ Curate & Distribute in Real-Time: Use tech to get content out fast to fans, sponsors, and broadcasters. 6️⃣ Measure Success: Regularly analyze performance and adjust for continuous improvement. 7️⃣ Maintain Momentum: Keep engaging, rewarding, and supporting your creators for sustained success. 🎯 Learn about creative team construction, gameday operations, distribution tactics, and more here: https://lnkd.in/ga9Guh3v (or shoot me a DM 😊 )

🚀 YouTube Boosts Shorts Monetization with New Brand Partnerships & Analytics 🚀 YouTube is stepping up its game for Shorts creators and brands: 🔹 Brand Partnerships: Creators with 4,000+ subscribers can now pitch their Shorts to brands directly, enhancing sponsorship opportunities. 🔹 Data Story Insights: A new 24-hour performance tracker helps brands and creators measure impact faster. 🔹 Engagement Tools: Testing "Most Relevant" comments filter to boost viewer interaction. These tools open doors for creators to secure brand deals and access data-driven insights, making Shorts an even more powerful platform! 🎬📊 #YouTubeShorts #DigitalMarketing #ContentMonetization #BrandPartnerships

Insane stat 🤯 Our high GMV TikTok Shop creator network has approx 💰 2.6 million of monthly GMV on TikTok shop combined and… Has hockey stick growth 📈 What this means… Is that when a brand signs on at upGrowth Commerce we are able to get access to a pool of high GMV creators immediately 🤯 The really cool thing is… How much the creators are fueling the growth and engagement in the group. Yesterday alone there were over 100 messages in the general chat alone… Creators helping each other out - helping each other get better We’re also hosting biweekly q and a sessions for our top tier creators to help everyone get better - we have a high GMV creator that goes through what content is working and the elements around that on the platform There’s so much more… But I wanted to give you all a sneak peek into our network a bit to hopefully inspire you to build your own ❤️ Our insane goal is 10 million of monthly GMV by our creators by the end of 2024… The crazy thing? Well probably hit it! Questions?

New Post: How to Increase YouTube Watch Time to 4000 Hours: A Comprehensive Guide https://buff.ly/4gDytjv How to Increase YouTube Watch Time to 4000 Hours: A Comprehensive Guide Achieving 4000 hours of watch time is a significant milestone for YouTubers looking to monetize their channel. This target can feel overwhelming, but with the right strategies and consistent effort, it’s entirely attainable. Below, we break down actionable steps to help you grow your watch time and unlock the monetization potential of your YouTube channel.

🚀 Our Latest Game Update is Here! This could be an amazing example of content for social media! Explaining how thrilled you are to announce the release of the newest level! What resources did you use to create this level, and how confident you are that your players will love it as much as you do? 🤩 How the inspiration for this level came from player feedback, as you're always looking for ways to keep your game fresh and engaging! Let me know if I can help you with designing an engaging post that will make the players go on and try out your new level and leave feedback about how much they loved it! #gamenews #newlevel #gamingcommunity #3Dmodeling #gamedesign