Lessing-Flynn’s Post

Continuing with the series... "The Lens of an Intern" As a marketing intern at Yocket, I am learning copywriting as part of the job. Using that knowledge created a creative piece for my favorite watch brand Cartier. If you notice there are no hour or minute hands on the watch just to signify the copy "Timeless Designs". What do you think about it? Let me know in the comment section. #copywriting #marketing #luxury #watches

Some advice on Copywriting, Web Content Writing, and Social Media - No. 33 --Resolving disputes in copywriting feedback discussions needs an approach based on collaboration and openness. Be an active listener to feedback, welcome it, and don’t be defensive. It is best to first put in the time to fully understand all perspectives fully. Identify what are the expectations beforehand to parallel the feedback with project objectives. Place the focus of discussions on certain issues, providing constructive suggestions and asking questions to clarify matters. Keep your cool and professionalism, have respect for all the various viewpoints, and try your best to find solutions that are beneficial to all parties. --If you want to be unique and stand out from the crowd in the job market with content creation internships, start by focusing on quality over quantity. Put on display your projects that emphasize a variety of skills like writing, editing, and social media management. Don’t be shy to highlight your achievements, such as maybe increased interaction or successful campaigns. Look for internship opportunities that parallel with your career objectives. Be active in expanding your network during the internships and build the ties that could become useful for future opportunities. Keep on learning and adapting to industry trends to show your versatility and readiness for professional roles. --Improving decision-making in social media campaigns involves implementing logical reasoning principles. Start by clearly defining the campaign objectives and setting relevant KPIs for metrics. Do thorough research on target audience demographics, behaviors, and preferences. Take a deep dive into past campaign data and industry trends to best craft your strategy. There are logical frameworks, such as SWOT analysis or decision trees, that can be used to assess your options and determine how to anticipate outcomes. Get stakeholders involved to obtain different perspectives and validate their assumptions. Be iterative in testing campaigns, get all the feedback you can, and make the adjustments needed for optimization based on data. Review and analyze campaign performance regularly against known benchmarks. --Improving storytelling with video and multimedia tools involves several key issues. Begin by first gaining a good understanding of your audience.  Then design a compelling narrative that best touches base with their emotions and interests. Implement visual elements, such as graphics, animations, and video clips to boost your story and improve interactions. Use audio elements like background music, sound effects, and voiceovers to create a more immersive experience for your audience. Take advantage of editing software to improve transitions, input some effects if necessary, and keep a cohesive storyline. Test with various interactive features or VR/AR elements for more dynamic storytelling experiences. #copywriting #webcontentwriting #socialmedia #writing

Acquire copywriting skills with Legit.ng’s new Copywriting Course. Whether you're looking to sharpen your copywriting techniques or break into the industry, this course will help you understand how to craft messages that sell. With flexible learning options, real-world case studies, and opportunities for internships with Legit.ng, this course is the perfect, comprehensive tool to earn big! More: https://cutt.ly/GeRfHsxD #Copywriting #DigitalMarketing #Freelancers #CareerGrowth #Legit.ng

The phrase ‘the pen is mightier than the sword’ may have best glorified the power of journalism, but the phrase applies to copywriting as well; there are just different kinds of swords. Copywriting has the power to change the world in several significant ways like:   Inspired Action   Well-crafted copy has the ability to inspire people to take action for the better. Whether it's making a purchase, signing a petition, or joining a movement, compelling copywriting motivates individuals to make meaningful changes in their lives, and eventually the world.   Spreading Awareness   Compelling narratives can raise significant awareness about important issues and causes. By crafting messages that resonate with audiences, copywriters can shine a spotlight on social injustices, environmental issues, and other pressing concerns, sparking conversations and driving positive change.   Building Connections   Effective copywriting builds connections between brands and consumers, organizations and supporters, and other stakeholders. It brings individuals with shared values together. By telling authentic stories and fostering genuine relationships, copywriters can cultivate trust and loyalty, ultimately strengthening communities and driving collective action.   Educative Information   Copywriting can educate and inform audiences about complex topics in a clear and accessible manner. Whether it's breaking down scientific concepts, explaining policy changes, or providing practical tips, well-written copy has the power to empower individuals with knowledge and understanding.   Challenging Perspectives   Good copywriting can challenge conventional wisdom and encourage critical thinking. By presenting alternative viewpoints and thought-provoking ideas, copywriters can spark dialogue, promote empathy, and inspire positive change in attitudes and behaviors, locally, regionally, and then globally.   Celebration of Diversity   Impactful copywriting celebrates diversity and amplifies marginalized voices. By ensuring that messaging is inclusive and representative of diverse perspectives and experiences, copywriters can contribute to a more equitable and inclusive society.   Overall, good copywriting is a powerful tool for communication and persuasion. When used thoughtfully and responsibly, it can be a force for positive change, shaping attitudes, behaviors, and perceptions on a global scale.

COPYWRITING TIP OF THE DAY: Planning content themes ahead of time is essential for upholding a consistent brand voice. It ensures that your message aligns with your brand's identity across all platforms and campaigns. It's like laying down tracks for a killer album – each theme hitting the right notes to resonate with your audience. This amps up brand identity and keeps fans tuned in. This not only enhances brand recognition but also builds up a loyal following. And turns up the volume of engagement. P.S. If you are interested in hiring a brand copywriter for your brand, DM.

The Great Pretender: when "Copywriting" is no longer about writing Copy In an era dominated by digital media, the essence of copywriting has undergone a profound transformation. Traditionally, a copywriter's role blended creative flair with strategic communication. However, today's market demands are pivoting towards purely digital competencies, reshaping the copywriter into more of a 'digital foot soldier' than a creator of compelling narratives. As businesses strive to cut costs and chase the latest trends, they overwhelmingly favor social media over traditional media outlets such as print, TV, radio, and outdoor advertising. This shift is not just a change in channels but a fundamental transformation in how companies approach strategic communication. Industries like automotive, telecom, and retail giants still invest heavily in traditional media, but the vast majority have migrated almost exclusively to digital platforms. These platforms, while versatile, often struggle to maintain roles that they were never designed to fulfill, especially when it comes to delivering a decent return on investment. The role of social media has expanded to replace not just the press office but also the communication agency. A single social media manager can now take on the work that was previously handled by a diverse team of professionals. This is where the misunderstanding lies—not from the perspective of marketing strategies or corporate decisions, but from the viewpoint of the copywriters themselves. Today's copywriters find themselves crafting brief, SEO-focused microtexts that lack future prospects or the creative zest that once defined their profession. This shift has turned a once vibrant art form into something more akin to factory work in the realm of communication. It's time to challenge this shift. We need to point out the shortsightedness of intuitive marketing that masquerades as strategic, as well as address the self-proclaimed copywriters who have appropriated a professional title without embodying its essence. As we continue to navigate these changes, it's crucial to ask ourselves: are we losing the core of creative communication in the rush to stay digitally relevant?

Copywriting and Ayesha? A love hate relationship I still remember my early days as an intern, fascinated by Social Media Marketing, but intimidated by copywriting. Confidence wasn't my strongest suit back then (who can relate?). Luckily, supportive colleagues and seniors guided me, sharing valuable feedback (and some constructive criticism). I absorbed it all, learning and growing. Visuals were my strength, but writing? Not so much... yet! Two years of practice later, I've become decent at copywriting (still learning, though!). My creative visuals now complement my words. The cherry on top? Landed a part-time WFH copywriting job! Today, I can proudly say: Copywriting and Ayesha are on good terms! There's still room for improvement, but I'm thrilled with my progress. Thanks for joining me on this journey! Share your copywriting struggles in the comments below. #copywritingchallenges #copywritingstruggles

Want to write ads for a living? Just follow my career path…. Retail sales associate Delivery driver Mall maintenance crew Telemarketer Pizza takeout counter Third-shift baker Production assistant Writer’s assistant Line cook Event planning intern Marketing Intern …Copywriter Bottom line? There’s no replacement for real-life experience. …and no way I could have been adequately prepared for my career just by going to ad school. If you want to understand what makes people tick–which is at the heart of what insightful copywriting is all about–I have one suggestion: Forge your own unique path. #copywriting #advertising #careeradvice

March (email) madness 🎨🖊️🚀 Time to share some our best performing emails this month… More product launches. More engagement. And more fun. Which is you favourite? Let me know👇 — Oh and btw - we’re hiring!! See our job desc in the comments. #emailsofthemonth #elliotdigital #emailmarketing #emaildesign #copywriting