Letoya Mxotwa- Marketing Visionary (MBA Candidate)’s Post

The stats are in and Inclusive Marketing works. Kantar's new Brand Inclusion Index for 2024 shows that a brand's diversity and inclusion efforts influence 71% of US consumers buying decisions. That number is even higher for younger audiences (Gen Z and Millennials). That's just one of the many powerful insights within their report. What are you doing to make sure your brand is putting in the work to reach America's growing multicultural consumer base? VML's Inclusion Experience Consultancy is here to help! We work with our clients to find meaningful and authentic ways to connect with consumers who are often overlooked and underrepresented in marketing. Check out Kantar's full report here: https://lnkd.in/grhqSwbk

Embrace diversity and inclusion to build a stronger brand. From core values to data-driven strategies, learn how to create and maintain an inclusive brand culture. #InclusiveBranding #DiversityInBusiness #BrandStrategy #BusinessGrowth #BrandingTips

Embracing diversity in marketing is not just a trend but a cornerstone of business success in today’s global landscape. Every culture and perspective brings a unique viewpoint that allows brands to tell more meaningful, authentic stories. 🌍 When inclusivity is woven into every campaign, it breaks barriers, fosters deeper connections, and resonates with diverse audiences on a personal level. It’s about more than just representation—it’s about creating campaigns that foster belonging and speak to everyone. Brands that champion inclusivity build trust, loyalty, and long-term relationships, opening doors to new markets and opportunities for growth. 🚀💼 By putting diversity at the heart of strategy, businesses amplify underrepresented voices while setting the stage for long-term success. Let’s celebrate the richness of our differences and create campaigns that inspire, uplift, and unite.  #DiversityInMarketing #InclusiveBranding #GlobalMarketing #EmpowermentInBusiness #StorytellingForImpact #MarketingWithPurpose #InnovationThroughDiversity #CommunityBuilding #BrandLoyalty #BusinessGrowth

Brand inclusion is no longer a luxury, it’s essential! With the generational shift bringing diverse identities to the forefront, brands must embrace inclusivity to stay relevant. Join us for the global launch of the Brand Inclusion Index 2024. Discover the power of inclusion metrics and celebrate brands that lead in inclusive marketing. Hear from industry pioneers driving brand growth and positive social change by representing diverse populations. Get a sneak peek at our 2024 study, covering 648 brands across 18 countries and 28 categories. Register for the webinar now and learn from the best in inclusive marketing! https://lnkd.in/gQnZm2wG

Inclusiveness is not just a trend, but a way to make sure everyone feels included. Here are a few key approaches to implementing inclusivity in your brand's advertising campaigns ⬇️ ▪️ Go beyond the ordinary. Create concepts with a strong voice and minimal visuals. This will resonate with your audience and have a lasting impact. ▪️ Be intentionally inclusive. Every element of your creativity should have a deeper meaning. Strive to ensure that your examples reflect a reality that aligns with your brand identity. ▪️ Be transparent about your creative decisions. Avoid superficiality, and give preference to realistic images rather than glamorous stereotypes. ▪️ Promote a culture of inclusion. Show that inclusiveness is not a new fad, but an existing and important part of society. Then, in the audience's subconscious, it will gradually acquire the status of an everyday norm. Inclusivity is not a fleeting trend that is only relevant this year, but an integral practice of the modern world that must be constantly developed. Do you agree with this statement? Share your thoughts in the comments below. #Diversity #BusinessEthics #Brand #Management #BusinessRelationships #Standards #SocialResponsibility #Business

Brand inclusion is no longer a luxury, it’s essential! With the generational shift bringing diverse identities to the forefront, brands must embrace inclusivity to stay relevant.  Join us for the global launch of the Brand Inclusion Index 2024. Discover the power of inclusion metrics and celebrate brands that lead in inclusive marketing. Hear from industry pioneers driving brand growth and positive social change by representing diverse populations.  Get a sneak peek at our 2024 study, covering 648 brands across 18 countries and 28 categories. Register for the webinar now and learn from the best in inclusive marketing!    https://lnkd.in/eJB-C437  

Brand inclusion is no longer a luxury, it’s essential! With the generational shift bringing diverse identities to the forefront, brands must embrace inclusivity to stay relevant. Join us for the global launch of the Brand Inclusion Index 2024. Discover the power of inclusion metrics and celebrate brands that lead in inclusive marketing. Hear from industry pioneers driving brand growth and positive social change by representing diverse populations. Get a sneak peek at our 2024 study, covering 648 brands across 18 countries and 28 categories. Register for the webinar now and learn from the best in inclusive marketing! https://lnkd.in/g3jSi3jJ

Brand inclusion is no longer a luxury, it’s essential! With the generational shift bringing diverse identities to the forefront, brands must embrace inclusivity to stay relevant. Join us for the global launch of the Brand Inclusion Index 2024. Discover the power of inclusion metrics and celebrate brands that lead in inclusive marketing. Hear from industry pioneers driving brand growth and positive social change by representing diverse populations. Get a sneak peek at our 2024 study, covering 648 brands across 18 countries and 28 categories. Register for the webinar now and learn from the best in inclusive marketing! https://lnkd.in/gbaUGBbq

Brands are making an effort to include everyone, no matter their background. But getting inclusivity right is key to create meaningful connections with underserved populations. Kantar’s Brand Inclusion Index will reveal how underrepresented individuals view your brand’s inclusivity efforts compared to your competitors. We know that the inclusivity train has left the station, find out if your brand is on the right tracks. Download the free Brand Inclusion Index booklet to have a look at our sample data: https://loom.ly/y0fz49Q Watch the launch webinar on demand to gain deeper understanding of what the Brand Inclusion Index offers: https://loom.ly/jEtBpPw

#2 Increase Inclusivity and Diversity Gen Z is the most racially and ethnically diverse generation in history. They expect the brands they support to embrace diversity and prioritize inclusivity. Your strategy should follow suit and build a brand that demonstrates authentic commitment to these values.