Come say hello to the Highlight team at booth 601!
🎯 Visionary Sales & Marketing Leader | Over a Decade of High-Impact Experience | Data-Driven Strategist 🎯
Emma Steele and I are back for Day 2 at #theleadsummit in NYC! We are soaking up insights from Day 1 and having fantastic conversations with industry leaders. Here are our key takeaways from sessions and our conversations for emerging, midmarket, and enterprise CPG companies: 1. Innovation is Key: Whether you’re an emerging brand or an established enterprise, staying ahead with innovative products and strategies is crucial. 2. Customer-Centric Approach: Understanding and anticipating customer needs can set you apart. Personalization and tailored experiences are more important than ever. (Highlight can help you here!!) 3. Sustainability Matters: Consumers are increasingly eco-conscious. Sustainable practices are not just good for the planet but also resonate with today’s market. 4. Digital Transformation: Leveraging digital tools and data analytics can drive efficiency and growth across the supply chain and customer interactions. A #highlight was our conversation with Allison Ellsworth, CEO of poppi, who shared invaluable insight on how she created a brand consumers love based on her own #unmetneeds!! Looking forward to applying these learnings and continuing these impactful discussions! #TheLeadSummit #CPG #Innovation #Sustainability #DigitalTransformation