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"Brands that are marketed as sustainable are growing 8% faster." 🤯 Earlier this month, Highlight had the honor and privilege of co-presenting at New York TECH WEEK by a16z with panelists from across the #CPG space. In this clip, entrepreneur Julia Collins of Moonshot Snacks and Planet FWD outlines the importance of sustainability in product development--not just because that's what an increasingly large number of consumers want, but because brands that claim sustainability need to be absolutely sure their claims are honest. To watch the full panel from #NYTW, visit https://lnkd.in/eWd7p8wz To learn more about claims testing and claims substantiation, visit Highlight's ultimate guide: https://lnkd.in/eaz28ZGW

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