Highlight’s Post

It's easy to do what you know but never easy to disrupt the norm and take a new approach. Fortunately it's exciting. Last year the business embarked on a new and exciting strategy of international expansion through M&A, complimenting our existing approach of quick site launches across key European markets. Last month we took that a step further with the acquisition of Dress for Less in the German market. An important move operationally for the company as we expand our reach across key European territories but also from a branding perspective as we maintain the brand equity that has been developed over the years tapping into the salience that exists within market. Bringing Dress for Less customers access to over €3 billion worth of stock & access to some of the worlds leading brands it's certainly going to be a big and busy year ahead! https://lnkd.in/endVPn2P

Fragrance is having a big moment. Niche brands and their visionary founders started rewriting the fragrance playbook and pushing the boundaries of haute perfumery in the early aughts, changing the industry forever. Competition is fierce between heritage brands, niche challengers, and new brand concepts, and the market is saturated, but investors have finally become interested in the category. Our panel will discuss current category dynamics, where the opportunities lie, and what the future holds.

Most People Want Their Brands to Last. The problem is NOT the desire. When Warby Parker Started their D2C brand in 2010 no one was selling glasses online. After a few years when their model was proven successful many copycats mushroomed. And you could read headlines like.. “The Warby Parker of shoes" “This company is fast becoming the Warby Parker of scrubs.” Unlike Worby Parker a lot of these brands didn’t last. “What we’ve seen the last few years is that many of those brands didn’t have a differentiated product, they didn’t have differentiated Value Proposition, a lot of these brands disappeared” - David Gilboa CEO of Warby Parker You can copy someone else’s model and steal their Value prop, but you won’t last in a competitive market if you’re a copycat. Differentiate or Die. . . . #holisticbrand #consciousbusiness #brandstrategymatters

Frasers Group, the retail company founded by Mike Ashley, has been making headlines recently for its expansion and acquisition of premium brands. While this growth may seem impressive, there is the potential for the company to "over-elevate" itself, as discussed in a recent article by TheIndustry.fashion. 📈 While acquiring premium brands can bring in new customers and revenue streams, it's crucial for Frasers Group to maintain a balance and not alienate its existing customer base. Over-elevating could potentially lead to a disconnect and loss of loyalty from core customers. 🛍️ It will be interesting to see how Frasers Group navigates this period of growth and maintains a strong brand image. 🤔#FrasersGroup #RetailStrategy #BrandPositioning

The Strangest Brand Collaborations Ever: You Won't Believe These Partnerships! Ever heard of a fast-food chain launching a fragrance? Or sneakers inspired by fried chicken? Yes, it's true! The world of brand collaborations has given us some hilariously bizarre partnerships that left us scratching our heads and laughing out loud. Here are a few gems: 1. KFC x Crocs: Because who doesn't want a pair of fried chicken-scented shoes? (Yes, this actually happened!) 2. IKEA x Off-White: Bringing flat-pack furniture into the world of high fashion. 3. McDonald's x Travis Scott: From burgers to exclusive merchandise. 4. Dunkin' Donuts x Saucony: Running shoes inspired by coffee and donuts. These wacky collabs prove that sometimes, thinking outside the box (way outside) can capture attention and create a buzz like nothing else! Have you seen any other bizarre brand partnerships? Share your favorites below! #BrandCollaborations #Marketing #Business #DigitalMarketing #InfluencerMarketing #CMO #CEO

Frasers Group, the retail company founded by Mike Ashley, has been making headlines recently for its expansion and acquisition of premium brands. While this growth may seem impressive, there is the potential for the company to "over-elevate" itself, as discussed in a recent article by TheIndustry.fashion. 📈 While acquiring premium brands can bring in new customers and revenue streams, it's crucial for Frasers Group to maintain a balance and not alienate its existing customer base. Over-elevating could potentially lead to a disconnect and loss of loyalty from core customers. 🛍️ It will be interesting to see how Frasers Group navigates this period of growth and maintains a strong brand image. 🤔#FrasersGroup #RetailStrategy #BrandPositioning

In a new series, independent retailers, and the brands and agents that serve them, discuss the challenges and opportunities of the last 12 months. Click to read insights from Frank Lyman Design, Gabicci India, Primrose Park and more. #independent #indieretail #retailnews #fashionnews #retailers

The Essentials—All your brand needs, All in one place. Explore an assortment of branded goodies across various categories, from tech gadgets to team apparel, all at exclusive deals. #SayHALO #BrandedMerchandise #PromotionalProducts #B2BSolutions #BrandEssentials #Branding101

The Essentials—All your brand needs, All in one place. Explore an assortment of branded goodies across various categories, from tech gadgets to team apparel, all at exclusive deals. #SayHALO #BrandedMerchandise #PromotionalProducts #B2BSolutions #BrandEssentials #Branding101