How Much Time Does an Investor Spend on a Startup Pitch? 😎 In the past, it was commonly believed that investors spent about 4 minutes reviewing a pitch deck. However, it turns out that this notion is no longer accurate. According to DocSend's data (https://lnkd.in/dRFr2jC8), in 2021, investors spent an average of 2 minutes and 24 seconds on the initial analysis of a pitch deck. This data primarily pertains to the pre-seed stage, but even at the seed stage, the situation doesn't improve significantly, with an average of 2 minutes and 59 seconds. ❗️Investors now allocate more time to specific slides, particularly the "Company Purpose" slide, which is typically the first one, and the "Traction" slide. So, what conclusions can early-stage startups draw from this? 🟣 Conciseness and Clarity Are Key: Investors have limited time, so being concise and clear in your pitch is crucial. 🟣 Company Purpose Formula: For your "Company Purpose" slide, consider using the formula: Definition + Goal. 🟣 Traction Metrics: Ensure that your traction slide reflects the key metrics relevant to your business model. 🟣 Trim the Unnecessary: Remove all unnecessary details and lengthy feature descriptions. In today's competitive startup landscape, making every second count in your pitch presentation can make a significant difference in capturing investor interest.
