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Everyone is familiar with the issue of getting their hands covered with stubborn Doritos crumbs - a condition widely known as ‘Dorito Fingers’. The most common ways to deal with ‘Dorito Fingers’ are wiping the dirty hands on various items, mostly jeans or couches. Since this was an issue widely common in the gamers community, Doritos collaborated with BUG, the largest gaming retailer in Israel, for a limited early launch of the Doritos Towel Bag. The Towel Bag didn’t replace the regular Doritos bag, but served as a unique pouch that suited Doritos bags of various sizes. It was the problem and the solution, packed together in a neat little Towel Bag. It was created by ad agency Gefen Team. Eran Gefen Ram Solell We would love to hear more about this interesting project! Avishai Abrahami Hagit Kaufman Omer Shai Wouldn't you agree? #IIMBanagalore #ImperialCollegeBusinessSchool #Doritos #Brands #Marketing #Branding #Creative #Advertising #Media #DigitalMarketing #MarketingAgency #CreativeAgency #AgencyLife #LetsRaycreate

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