LeverageVC’s Post

📧 𝐎𝐩𝐭𝐢𝐦𝐚𝐥 𝐋𝐞𝐧𝐠𝐭𝐡 𝐨𝐟 𝐚 𝐂𝐨𝐥𝐝 𝐄𝐦𝐚𝐢𝐥 𝐒𝐞𝐪𝐮𝐞𝐧𝐜𝐞: 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐨𝐯𝐞𝐫 𝐐𝐮𝐚𝐧𝐭𝐢𝐭𝐲! ✨ In my experience, a cold email sequence should ideally contain three emails: the initial contact and two follow-ups. Here’s why: 1. 𝐈𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 𝐅𝐢𝐫𝐬𝐭 𝐄𝐦𝐚𝐢𝐥: I aim for a 70-80% open rate on the first email. It's crucial that the majority see this email, as it sets the tone and presents the core offer. 2. 𝐌𝐢𝐧𝐢𝐦𝐚𝐥 𝐅𝐨𝐥𝐥𝐨𝐰-𝐔𝐩𝐬: If contacts don't engage with the initial email, often the issue lies in the offer, not the frequency of contact. Therefore, I limit follow-ups to just two. 3. 𝐂𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐌𝐢𝐬𝐬𝐞𝐝 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Some contacts may overlook or forget the first email. The 1-2 follow-ups are there to catch these cases, but more than that can be overkill. 🤔 What's your approach to cold email sequences? How do you balance between persistence and intrusion? 🔔 Follow me for daily sales and marketing insights, tailored for startups and SMBs. #startup #coldoutreach #coldemailing

Not getting the results you want from your cold emails? You might be making some common mistakes. Here’s a straightforward guide to transform cold emails into warm connections: 📝 Pay attention to titles. Ensure you address the recipient correctly (Mr., Ms., etc.). 🔍 Research your recipient. A little homework can make your email feel more personal. 💌 Keep it concise. No one likes reading long, dense emails. 💼 Be clear and direct. Get to the point quickly. 📎 Avoid using generic templates. Personalize your email to make it stand out. 🤝 Introduce yourself and propose a time for a chat. 🔄 Follow a clear process: cold email, call, and then close the deal. 💬 Write emails that catch attention and stand out. 🔎 Instead of sending emails to 1000 people, target 20 and get to know them before reaching out. Ready to make your cold emails more effective? Follow these tips and watch your response rates improve. You might even build some great connections! If you need more advice, I’m here to help. Let's chat—it's free! Check the link in the comments. #Sales #Marketing #DigitalMarketing #EmailMarketing #B2BMarketing #LeadGeneration #Networking #Entrepreneurship #BusinessDevelopment #Startup

📩 Ever Cringed at an “I Haven’t Heard Back” Email? Same.  Pro Tip: Skip the Guilt Trips; They Slash Meeting Odds by 14%. Email overload is real, and let's face it, not every message gets a reply. Here’s the ultimate cheat sheet I’ve put together for 𝙚𝙢𝙖𝙞𝙡𝙨 𝙑𝘾𝙨 𝙬𝙞𝙡𝙡 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙧𝙚𝙖𝙙: 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗩𝗖: Insight is power. Understand the VC’s portfolio and interests. It's not just about who they are, but why they might care about what you're offering. 𝗙𝗶𝗿𝘀𝘁 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗖𝗼𝘂𝗻𝘁: Your subject line is your first handshake. Remember, 70% of emails are marked as spam based on the subject line alone. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗧𝗼𝘂𝗰𝗵: "Dear Investor" is a no-go. Personalize it for a 30.5% better shot at a response. Get to the Point: Shorter emails (under 200 words) see a 40% higher response rate. 𝗨𝗻𝗶𝗾𝘂𝗲 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽: In a sea where only 9% of cold emails get a response, don't be just another email. Be the unicorn they've been searching for. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁: Show how you align with their goals.. It’s not just 𝘸𝘩𝘺 𝘶𝘴, but 𝙬𝙝𝙮 𝙪𝙨 𝙛𝙤𝙧 𝙮𝙤𝙪. 𝗣𝗶𝘁𝗰𝗵 𝗗𝗲𝗰𝗸: Easy access is key. 𝗖𝗹𝗲𝗮𝗿 𝗔𝘀𝗸:  What do you want? Feedback, a meeting, a referral? Specify it. It shows respect for their time and yours. 𝗘𝗻𝗱 𝗦𝘁𝗿𝗼𝗻𝗴: Sign off professionally. It sets the tone for what's next. 𝗖𝗵𝗲𝗰𝗸 𝗧𝘄𝗶𝗰𝗲, 𝗦𝗲𝗻𝗱 𝗢𝗻𝗰𝗲: Proofread. Typos kill credibility. Follow these best practices to make your email the highlight of their inbox ✨ 𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗸𝗶𝗹𝗹𝗲𝗿 𝗲𝗺𝗮𝗶𝗹 𝘁𝗮𝗰𝘁𝗶𝗰? Share below! Found this helpful? Spread the word to your founder friends. 𝙒𝙖𝙣𝙩 𝙢𝙤𝙧𝙚 𝙞𝙣𝙨𝙞𝙙𝙚𝙧 𝙞𝙣𝙨𝙞𝙜𝙝𝙩𝙨 𝙞𝙣𝙩𝙤 𝙩𝙝𝙚 𝙨𝙩𝙖𝙧𝙩𝙪𝙥 𝙬𝙤𝙧𝙡𝙙? Follow me for more! #Startups #Tech #Email #VentureCapital #Marketing Thanks to OpenVC and Streak for insights!

Why #followup can boost your sales? 💥 🟣 𝗧𝗶𝗺𝗶𝗻𝗴 𝗶𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 → Strike while the iron is hot- follow up promptly after your first contact. → Freshness matters. → Use trigger event- did they attend a webinar? Download an e-book? Use these cues to time your follow-up strategically. 🟣 𝗠𝘂𝗹𝘁𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 → Emails- keep them concise. Use attention-grabbing subject lines. → Phone calls- be friendly and professional. Leave voicemails if needed. → Social media- connect on LinkedIn. Engage with their content. 🟣 𝗣𝗲𝗿𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 → Follow-up sequence - plan a series of follow-ups. Vary the content with a case study, a testimonial, or a special offer. → Be respectful- if they’re not interested, gracefully exit. But don’t give up too soon. 🟣 𝗚𝗶𝘃𝗲 𝗩𝗮𝗹𝘂𝗲 𝘄𝗶𝘁𝗵 𝗠𝗲𝘀𝘀𝗮𝗴𝗲𝘀 → Educate - share valuable insights, industry trends, or success stories. → Position yourself as a helpful resource. → Offer solutions - address their pain points directly. Explain how your product/ service can solve their challenges. 🟣 𝗗𝗲𝗽𝗼𝘀𝗶𝘁 𝗩𝗮𝗹𝘂𝗲 → Give value without demanding something in return → "I had a couple moments before my next call and thought (this piece of value content) could be relevant to you. 🟣 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗶𝗻𝗴 → Know your prospect. Research their company, industry, and pain points. Tailor your follow-up based on what matters to them. → Refer to previous conversations- mention specific details from your initial interaction. Show that you’ve been paying attention. __________________________________________________________________________________ Follow-up is your secret weapon. It turns leads into loyal clients. 📈 More #tips to add? #salesstrategy #outbound #followup #sellwisely #startup #sales

How Can Solo Founders Effectively Close Sales and Secure Meetings? Answers: https://lnkd.in/gdZJaWDT #SalesStruggles #SoloFounder #SoftwareSales #Entrepreneurship #BusinessGrowth Hey everyone! 😊 As a solo founder running a small software business, I'm reaching out for some advice and support. My background is mostly in product development, with a sprinkle of marketing experience. Right now, I’m diving into selling standardized software products, like chat software, which isn’t exactly groundbreaking—lots of companies are offering similar solutions. However, I’m facing a serious challenge: getting meetings with potential leads on LinkedIn (or pretty much any platform) feels like climbing a mountain! 🏔️ I’ve tried different approaches, including emails, yet it seems nearly impossible to get responses that lead to a meeting. It leaves me wondering where I might be missing the mark. 🤔 Here are some pain points I’m dealing with: High Competition: There’s a saturation of chat software in the market, making it hard to stand out. Lead Engagement: Connecting with leads on LinkedIn can often feel like shouting into the void—crickets are the only reply I hea...

How Can Solo Founders Effectively Close Sales and Secure Meetings? Answers: https://lnkd.in/guS_d7Hk #SalesStruggles #SoloFounder #SoftwareSales #Entrepreneurship #BusinessGrowth Hey everyone! 😊 As a solo founder running a small software business, I'm reaching out for some advice and support. My background is mostly in product development, with a sprinkle of marketing experience. Right now, I’m diving into selling standardized software products, like chat software, which isn’t exactly groundbreaking—lots of companies are offering similar solutions. However, I’m facing a serious challenge: getting meetings with potential leads on LinkedIn (or pretty much any platform) feels like climbing a mountain! 🏔️ I’ve tried different approaches, including emails, yet it seems nearly impossible to get responses that lead to a meeting. It leaves me wondering where I might be missing the mark. 🤔 Here are some pain points I’m dealing with: High Competition: There’s a saturation of chat software in the market, making it hard to stand out. Lead Engagement: Connecting with leads on LinkedIn can often feel like shouting into the void—crickets are the only reply I hea...

𝗣𝗶𝗰𝘁𝘂𝗿𝗲 𝘁𝗵𝗶𝘀: It's 2 AM, and Sarah, a SaaS startup founder, is burning the midnight oil, frantically cold-calling potential clients. 📞😓 Meanwhile, across town, Alex, another SaaS entrepreneur, sleeps soundly as qualified leads flow into his inbox. 💤📩 What's the difference? 𝗜𝗻𝗯𝗼𝘂𝗻𝗱 𝗹𝗲𝗮𝗱𝘀. As a LinkedIn lead generation expert, I've witnessed countless SaaS owners transform their businesses by embracing the power of inbound strategies. Let me share why: ↪ 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆: Imagine leads coming to you, already interested in your solution. That's the inbound magic! ↪ 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Sarah's burning cash on outbound tactics, while Alex's inbound strategy works 24/7 at a fraction of the cost. ↪ 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Alex's content attracts leads and positions him as an industry expert. Win-win! ↪ 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: While Sarah's pipeline dries up when she stops calling, Alex's inbound engine keeps humming along. The moral of the story? Inbound leads don't just save time and money; they attract clients who are more likely to become long-term partners in your SaaS journey. 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿: In the world of SaaS, the most valuable leads are the ones drawn to your light, not chased in the dark. ---------------------------------------------------------------- ♻️ Repost this if you think it can help someone in your network! 𝗣.𝗦. Are you Team Sarah (outbound) or Team Alex (inbound)?

How often do you come across a cold email in your inbox every morning? Usually, I all ignore those cold emails. But for some reason, one caught my eye with the preview - Can I get you a few clients in the next 14 days? As an agency owner, getting clients is always the toughest challenge. So, seeing the word ‘Get Clients’ instantly grabbed my attention! I read the email and replied, setting up a call for 5:30 PM the next day. I promptly forgot about it, assuming it was another typical pitch. The next day at 5:35 PM, I got a call from the sender asking if I had trouble joining the meeting. I was confused until I remembered the scheduled call. I joined the meeting and to my surprise I liked the appointment-setting service pitch and decided to try it. Fast forward a month, and last week I closed my first $2.5K client through their services. Had I not opened that email or taken that meeting, I might never have signed an international client for $2.5K, all with minimal effort and investment. Sometimes, your email inbox contains treasures waiting to be discovered. So, don’t neglect it. Read through those emails – who knows, your next big deal might be just a click away. #ColdEmail #ClientAcquisition #BusinessGrowth #AgencyLife #Entrepreneur #Networking #LeadGeneration #SuccessStory #EmailMarketing #ClientSuccess #DigitalMarketing #PerformanceMarketing

I constantly read on LinkedIn how it’s all about content, content, content…but no one really gives examples of effective content that works and how it translates into actual dollars. I feel like I saw a great example recently so wanted to share 🤩 A B2B startup I work with is building their growth strategy and I had a hunch that a referral program could work well for them but B2B referral programs are notoriously difficult to execute successfully. While brainstorming, I remembered reading a newsletter by Elena Verna about the 3 biggest mistakes when setting up B2B referral programs and how to avoid them. I went back and re-read it and then was able to suggest a plan for this company’s referral program that I felt strongly would be effective. I’ll update in a future post if it’s successful or not but either way, it was another reminder to keep my paid subscription to Elena’s newsletter 😄

As I’ve journeyed through the world of lead generation, I’ve stumbled often! Over some common pitfalls that many entrepreneurs face. And trust me, they’re all too easy to fall into. 1. Overlooking your target audience: When I first started, I created content that I thought was engaging. But without a clear understanding of who my audience was, I was essentially shouting into the void. Researching and defining your audience isn’t just important; it’s essential. 2. Ignoring follow-ups: How many times have you sent an email or a message and thought, “That’s done”? I used to do this until I realized that following up is where the magic happens. Often, potential leads need a nudge or two to engage. 3. Focusing solely on quantity: I once aimed for a large email list, thinking the bigger, the better. But I learned that quality trumps quantity. Engaging, interested leads are far more valuable than a long list of disinterested contacts. 4. Not testing and iterating: It’s easy to get stuck in a routine, but if you’re not testing your strategies and learning from the results, you’re missing out. I regularly revisit and refine my approach based on performance data. Remember, Lead generation isn’t a one-size-fits-all process. It requires continuous learning and adaptation. P.S. What lead generation challenges have you encountered? Let’s share👇 #LeadGeneration #Entrepreneurship