CAR WORKSHOP LOCATION ANALYSIS IN GREATER JAKARTA.
In Jakarta, cars can be considered one of the primary needs. Many people heavily rely on cars for daily transportation, whether for commuting to work, taking children to school, or working as an online taxi driver.
According to government data (https://jakarta.bps.go.id), as of 2022, there are approximately 3,766,059 registered cars in DKI Jakarta. This number does not include the cars that enter Jakarta daily from surrounding areas, so the actual number of circulating cars is likely higher.
Therefore, it is not surprising that the demand for car workshops is very high. One of the workshop brands that has recently increased its number of branches is B-Quik B-Quik Indonesia
RESEARCH METHODOLOGY
The Asia Research Institute conducted a small study using Google Maps. We selected several B-Quik branches and analyzed the number of other car workshops within a 5 km radius of those locations. For this comparison, we focused on five other workshop brands: Bengkel BOS, Warna-warni Ban, Nawilis, AutoBacs, and Carfix.
FINDINGS
Our analysis revealed which B-Quik branches are surrounded by many similar workshops and which are not. This information provides an initial understanding of the competitive landscape for B-Quik in various locations.
NEXT STEPS
Following this analysis, we can proceed by reviewing customer feedback (via Google Reviews) to compare the sentiments and experiences of customers using each workshop. Additionally, we can assess the potential of each area by looking at demographic data, the growth of surrounding residential areas, and road traffic density around the workshop locations.
POTENTIAL OUTCOMES
Using these insights, we can score each location based on data to determine which business areas have higher business potential and which tend to be lower.
BROADER APPLICATIONS
This type of location analysis can also be applied to other types of businesses, such as restaurants, retail stores, coffee shops, salons, and more.
CONCLUSION
The demand for car workshops in Jakarta continues to rise, and understanding the competitive landscape is crucial for businesses like B-Quik. By leveraging data and thorough analysis, businesses can make better decisions to maximize growth and customer satisfaction.
If you have any questions or need more detailed information about our research, please feel free to contact us at anggara@asiaresearchinstitute.com.
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