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The IPRS Stage at the Serendipity Festival is set to celebrate the rich diversity of Indian music, shining a spotlight on exceptional talent from across the country, including those from the most remote areas. This initiative, in collaboration with Little Black Book and Dentsu Creative India, aims to elevate underrepresented voices in the music industry, showcasing the vibrant tapestry of Indian musical heritage. Read more: https://lnkd.in/geT8Es4H

The live music concert industry in India has witnessed a significant rise, with artists like AP Dhillon, Dilfit Dosanjh, and Karan Aujla redefining the experience for audiences. These Punjabi music powerhouses have captivated fans with electrifying performances, blending global appeal with regional roots. Their sold-out tours and massive fan following have made Punjabi music a central force in the Indian live music scene, attracting audiences from diverse backgrounds. Alongside international festivals like Lollapalooza and homegrown events such as NH7 Weekender, the success of these artists reflects the growing appetite for immersive live entertainment in India. #diljit #Bollywood #indiamusic #Business #zomato #linkedin

Did you know that music therapy has its roots in WWII veteran treatment? This article examines this history & the state of music therapy services and other music-based programs in military population treatment today. https://buff.ly/4aE0cNq

Virgin Music Group partners with Hungama Digital Media Entertainment Pvt. Ltd. to bring Indian regional music to global audiences, empowering artists and expanding reach through an extensive international network. READ: https://lnkd.in/dSujnHm7 Siddhartha Roy amit sharma #VirginMusic #HungamaMusic #IndianMusic #GlobalMusic #RegionalMusic #MusicCollaboration #ArtistEmpowerment #MusicInnovation #IndependentArtists #MusicIndustry #GlobalDistribution #SouthAsianMusic #IndianCulture #WorldMusic

Use of Live Music in corporate events and team building activities has gained momentum.

It's good to see promising attendance and ticket revenue figures in 2023 from Live Performance Australia. LPA's Evelyn Richardson said: ‘Despite cost of living pressures, Australians continued to strongly support live performance. It’s clear they value engagement with all categories of live performance, from ballet and dance, classical music and comedy through to musicals, theatre and festivals as well as tours by their favourite Australian and international acts.' However, she tempered that with words of warning about the future of our arts sector: ‘... behind the headline figures there continues to be real pressures on many of our performing arts organisations. It’s essential that governments at all levels recognise the cultural, social and economic importance of our live arts and entertainment industry and continue to invest in Australia’s creative capability and potential.' At Giving Culture, we also think the corporate sector can do a lot more too! As Evelyn puts it, the performance industry enriches 'Australia’s social and economic life': https://lnkd.in/gDa46JJD

1.7 Billion Streams and Counting! We're Making Headlines! We're absolutely thrilled to celebrate surpassing 1.7 BILLION streams for our artists (and counting!) This incredible achievement has even caught the attention of some major publications: 1. Times of India: http://toi.in/YDZJrY/a24gk 2. Loudest.in: https://bit.ly/3KTe6QN 3. Capital Market: https://bit.ly/3REswId 4. CNBC TV18: https://bit.ly/4cdIH7o 5. Business Standard: https://mybs.in/2dWeBDu Our mission is clear: to empower independent artists and help them thrive. These features not only showcase our success, but also confirm our commitment to building a better environment for all musical voices to be heard.

Rajasthans rich cultural heritage takes center stage as STAGE OTT proudly presents the Rohidi Music Festival-a grand celebration of the state's vibrant musical traditions. Scheduled for January 12, 2025, this one-of-a-kind event will transform the enchanting sand dunes of Rohidi in the Sheo region of Barmer into a pulsating arena of soulful rhythms and melodies. #dailyupdate #mojopatrkar #Podailyupdate #PoliticalNews #politicalupdate #Ravindrakirti #SocialMedia #SocialMedialiticalNews

'...creative technology firms and artists in Merseyside and the West Midlands will get a major financial shot in the arm with a £13.5 million investment in training, research and development to boost jobs and economic growth.' 'Experimental performance projects curated by the RSC will be showcased at South by Southwest (SXSW) festival in Texas in 2026, while the Birmingham Opera Group and The Rep theatre will stage new works, including co-creations with young people in deprived areas of the West Midlands.' via UK Music Ltd

The IPRS Stage at the Serendipity Festival is set to showcase the rich diversity of Indian music, aiming to highlight exceptional talent from across the country, including remote regions. This initiative, in collaboration with Little Black Book and Dentsu Creative India, underscores the commitment to celebrating the vast cultural tapestry and encouraging emerging artists. The program serves as a platform for new voices, ensuring that the vibrant spectrum of Indian music is recognized and appreciated by a broader audience. Read more: https://lnkd.in/geT8Es4H