LG Electronics’ Post

OTTplay, India’s leading AI-based OTT content aggregator, has unveiled a groundbreaking in-car entertainment experience in collaboration with MG Motors’ Windsor EV.... Read More At:- https://lnkd.in/gVk-J5wf #OTTplay #OTTcontent #CarEntertainment #mgmotors #WindsorEV #news #NewsUpdate #newsfeed #dailynews #IBWNews

In a move disappointing many, Netflix confirms no dedicated app for the Apple #VisionPro, leaving users to access the streaming service through the web browser. This means no offline downloads, a letdown for those seeking an immersive experience. "While the browser version performs similarly to the iPad one, it's a setback for subscribers craving a seamless viewing experience," says a Netflix spokesperson. The decision contrasts with Disney+, which aims to enhance user experience with four thematic backdrops inspired by Marvel, Pixar, Hollywood, and Star Wars. In comparison, Netflix's commitment to mixed reality headsets seems lackluster, evident in the subpar Meta Quest app. With a hefty $3,500 price tag, the Apple Vision Pro may not initially capture a massive audience. Preorders start on January 19, offering compatibility with various streaming services but highlighting Netflix's choice to prioritize web access over a tailored app. As the Apple Vision Pro hits the market on February 2, the debate continues—will Netflix adapt its strategy to embrace mixed reality, or is this a temporary setback in the evolving landscape of immersive entertainment? #Netflix #AppleVisionPro #StreamingTech #EntertainmentNews

Disney's launch of 'shoppable' streaming ads and expanded data measurement capabilities marks a transformative moment in digital advertising, signaling a new era of interactive, consumer-focused marketing strategies. 💡 These innovations provide a framework for data-driven, privacy-conscious marketing, enhancing user interaction and brand loyalty. All the while, signaling to marketers a need to adopt more interactive and customer-centric advertising strategies to remain competitive. If you're looking to explore the potential of interactive and "shoppable" ads to increase your customer engagement and drive sales, be sure to contact Coegi for strategic assistance. More on Disney's launch with shoppable streaming ads via MediaPost ➡️ https://lnkd.in/d8RG-siG #DigitalMarketing #MarketingStrategy

Vizio says their FAST service WatchFree+ saw “record growth” in the past 12 months, but declined to give out any numbers. Vizio said they now offer 300 channels, 15,000 on-demand titles, 10 Vizio-curated channels programmed in-house, and expanded studio partnerships with Warner Bros. Discovery, Electric Entertainment, SONY, and Lionsgate. Without any actual viewing metrics, we have no idea how their service is doing with regard to the number of hours of content being consumed. Vizio does, however, put out revenue and APRU numbers each quarter and is the only company operating a FAST service to do so. In Q3, their Platform+ net revenue was $156.2M, up 22% YoY; SmartCast Active Accounts were 19.9M, (slowing growth, added a total of 1.3M over past four quarters); SmartCast ARPU was $31.55, (trailing 12-months) up 14% YoY. https://lnkd.in/epAmYxnu - #streamingmedia #AVOD #vizio #cordcutting #CTV #SVOD

Unveiling the Transformative Forces: Disruption and Opportunities in the Entertainment Industry - Introduction: The entertainment industry is undergoing a seismic shift, driven by technological advancements and changing consumer behaviours. This disruption presents both challenges and unparalleled opportunities for businesses within the sector. Disruption in the Entertainment Landscape: Streaming Services: Netflix, Disney+, and Amazon Prime Video have revolutionized content consumption, leading to a decline in traditional cable and …

Unveiling the Transformative Forces: Disruption and Opportunities in the Entertainment Industry - Introduction: The entertainment industry is undergoing a seismic shift, driven by technological advancements and changing consumer behaviours. This disruption presents both challenges and unparalleled opportunities for businesses within the sector. Disruption in the Entertainment Landscape: Streaming Services: Netflix, Disney+, and Amazon Prime Video have revolutionized content consumption, leading to a decline in traditional cable and …

‘We’re thrilled to announce that Dolby has acquired THEO Technologies, creating a comprehensive solution for sports and entertainment companies looking to create real-time streaming experiences that drive fan engagement and interactivity. Meet us at IBC - International Broadcasting Convention to learn more (Hall 3.B60)’. Dolby is on a mission to create real-time live experiences for everyone, enabling viewers to interact while watching on different screens, and making experiences more engaging through gamification and other innovations. Bringing together Dolby Laboratories and THEO is our next step in building solutions for sports and entertainment companies who are looking to create real-time digital experiences for live events that are more interactive and personalized, to increase fan engagement. Victor Mendez

OTT (over the top) set-top box testing As the world of entertainment continues to shift towards digital platforms, Over-The-Top (OTT) services have become the go-to medium for accessing a plethora of content. From movies and TV shows to live sports and interactive experiences, OTT platforms have transformed how we consume entertainment. However, behind the scenes, the seamless delivery of this content is made possible through rigorous OTT testing. In this article, we explore the major types of OTT testing in ensuring a flawless streaming experience. Compatibility Testing: OTT testing ensures that streaming services are compatible with a wide range of devices, from smart TVs and smartphones to gaming consoles and set-top boxes. This involves validating the application’s functionality and user interface on different platforms. Performance Testing: As streaming quality directly impacts user satisfaction, performance testing is paramount. OTT testing evaluate video playback, audio quality, and overall responsiveness under different network conditions. Security and DRM Testing: Protecting digital content from unauthorized access is a top priority. OTT testing involves rigorous security and Digital Rights Management (DRM) testing to safeguard against piracy and ensure content is securely delivered to legitimate users. User Interface and Experience Testing: The user interface plays a crucial role in the success of an OTT platform. Testing includes validating navigation, search functionalities, and interactive features to provide users with an intuitive and enjoyable experience. Load and Stress Testing: As OTT platforms cater to millions of users simultaneously, load and stress testing are essential. These tests simulate high traffic scenarios to identify potential bottlenecks and ensure the platform’s scalability. The Role of Automation in OTT Testing: Given the complexity and diversity of OTT platforms, manual testing alone is insufficient. Automation plays a pivotal role in conducting repetitive and exhaustive tests efficiently. Automated OTT testing using tools like Witbe, STB tester, Suitest allows for rapid validation across multiple devices, browsers, and network conditions, enabling faster releases without compromising on quality. Conclusion: OTT testing is the linchpin in delivering a seamless and immersive streaming experience to users worldwide. As the demand for high-quality content grows, the importance of robust OTT testing cannot be overstated. Testing teams and organizations must continually evolve their strategies, adopting automation and staying abreast of industry trends to navigate the ever-changing landscape of digital entertainment. In doing so, they contribute to the future of entertainment by ensuring that viewers can enjoy their favorite content without interruptions or glitches.

Ever thought why your favourite streaming platforms all have dark UIs? — It’s more than just a style choice. Recently, I came across an insight that explored why most OTT platforms prefer dark-themed UIs. It got me thinking about : • How do these design choices impact our viewing experience. • How designers create exceptional product by putting themselves in the shoes of their users. In this carousel, I’ve curated the key takeaways on how dark UIs improve comfort, match the environment, and make colorful content pop. #Darkui #uxdesign