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Uploaded: 2024-07-12T20:44:46.455Z
Channel: LG Ad Solutions

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What's in store for the future of ad creativity in CTV? From engaging pause ads to instantly shoppable units, Chloe Pastore, president, investment PMX Publicis Media delves into the future of AI and personalized advertising, where creativity meets technology to deliver compelling, relevant messages that enhance the viewer experience and drive engagement 📺 ✨ Watch the full interview here: https://lnkd.in/gSe_mMsd In partnership with LG Ad Solutions #TheDrumatCannes #CTV #AdTech #Personalization #AdCreativity

Transcript

The brands that have personalization of messaging for the consumers is always really important. So as I go back to thinking about puase ads or I think about relevant content. When you hit the consumer, when they're in that frame of reference is super clean, super clear, and I think it's a good way to get them to be engaged. The viewing experience is enhanced. You are getting a curated ad that's relevant to you, that's interesting and that you'll likely engage with. So I think ultimately the continuation of personalization will get better and better and it will be a much better experience for advertisers. And consumers alike.

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