LG Ad Solutions’ Post

One of the benefits of CTV is that you don’t have to build a one size fits all ad campaign. 👀Today we are launching the next iteration of our Diverse Voices initiative, the Inclusive Screen Series, which dives into the streaming behaviors of Black, Hispanic and Asian CTV audiences and how their preferences differ from the general population. 📺 Our first report focuses on Black Americans unveiling that CTV offers brands a unique opportunity to connect with Black audiences in a personalized and impactful way. Some top findings include: 👉Black Americans are Streaming: 93% of Black Americans have an internet-connected TV (CTV) 👉Black CTV users are more likely to take action after seeing an ad, with nearly half visiting a website, 29% purchasing a product and 24% visiting a store. 👉The TV Home Screen as the leading source for content recommendations, with 44% of Black American viewers preferring it. This is followed closely by app homepages (41%), recommendations from friends and family (37%), and social media (33%). These insights emphasize the unique opportunities within CTV for brands to engage authentically with Black audiences. With Black Americans' economic power projected to reach $1.7 trillion by 2030, intentional inclusive advertising is more crucial than ever before. Check out the report for more insights on how to connect with Black audiences in CTV: https://hubs.ly/Q02Lb1f10

"Advertising still needs creative minds to forge emotional connections. AI excels at data crunching and fast execution, allowing us to blend art and science in storytelling like never before. It's remarkable." 🌟🤖 Take a few minutes to hear what Verna De Jesus, Vice President, Inventory Development at The Trade Desk had to say at Cannes this year on the convergence of creative and technology. Check it out: https://hubs.ly/Q02KjXmT0

The 2024 Paris Olympics have officially wrapped up - but who won the gold, silver, and bronze when it comes to the leading sports that people tuned in for?? 🥇Gold- Gymnastics 🥈Silver- Swimming 🥉Bronze- Track & Field With NBCU reporting that the Paris Olympics Tops 20 Billion Streaming Minutes – Up 21% from All Prior Summer and Winter Games Combined, it is safe to say the Olympics are a prime event for advertisers to participate in. Check out sports advertising report for more insights: https://hubs.ly/Q02KZTWR0

Looking for Friday afternoon break? Check out Mike Brooks, our Head of Global Business Development & Partnerships interview with The Drum at Cannes as he discusses the next big innovations in media and technology! 📺✨ Check it out: https://hubs.ly/Q02KknXk0

FAST is heating up! 🔥 We had the opportunity to have Mark Garner EVP & Head of Global FAST Channels A+E Networks join us at Cannes to chat about the future of FAST and CTV. "From traditional TV to CTV, the shift is reshaping how we consume content and connect with audiences globally." Check it out the full interview here: https://hubs.ly/Q02KjVX60

We are proud to have not one but two incredible team members named on NYC TV Week's 40 under 40 list! 👏👏 Congrats to Alix Hoberman and Gaëlle Smagghe for being recognized and for the incredible work you do for the industry and our company. Check out the full list here: https://hubs.ly/Q02Kgw-90

We've hit the halfway point in the Olympics and contrary to popular belief, the PrimeTime replay of the Olympics isn't how most viewers tune in. 👀In fact, 12% more LG Households watched the Olympics live feed during the day than the PrimeTime replay. 📺 👉What does this. mean for advertisers? With LG Households watching over 2.2 hours of Olympics coverage per day, advertisers have a great opportunity to connect with consumers while they are watching their favorite Olympic sport. For more insights on sports advertising check out our recent sports research: https://hubs.ly/Q02K4NKD0

Dave Kersey, Chief Media Officer at GSD&M joined us at Cannes to chat about the convergence of creative and technology and how advertisers who embrace the two can deliver campaigns that resonate with consumers. "Deliver the right message at the right moment to enhance consumer experience and drive real-time conversions. Unite for a holistic marketing approach." 🌟📈 Check out the full video here: https://hubs.ly/Q02Jy_t90