Light House Media ’s Post

👀 Is your online store growth strategy more like a one-size-fits-all t-shirt? It might fit some, but it won't help you stand out. Let's craft a custom plan for explosive growth. HatchEcom isn't your average marketing agency. We're a team obsessed with one thing: exploding your online sales. 📈We're talking marketplace optimization that converts, data-driven marketing that's laser-focused, and multi-channel expansion that unleashes your brand's true potential. Don't settle for "good enough." Partner with HatchEcom and experience e-commerce growth so explosive, it'll rewrite your business plan. 🚀 Ready to stop dreaming and start dominating? Visit our website and let's unlock the growth you never knew existed. #ecommerceservices #growyourbusiness #digitalmarketing #datadrivenstrategies #marketplaceoptimization #growthpartner #amazongrowth #increasesalesonamazon

Are you struggling with e-commerce growth? Is your business not where you thought it'd be right now? At Rozee Digital, we believe in smart spending, not just spending. That's why we start with the numbers that matter most to you. Before we even think about ad budgets, we need to understand you CPA (Cost Per Acquisition) targets. Why? Because knowing your CPA targets, when we do go into testing we can spend the 2-10x CPA target before making a decision about that ad. It’s not about running ads endlessly; it’s about running them efficiently. Our goal is to maximise revenue, minimise waste, and ensure every dollar of your ad spend works as hard as you do. Remember, a strategic pause or adjustment can be the key to unlocking greater returns. Trust us to make every cent count for you? Follow, Connect or DM - happy to help.

People might bash me for this one, but here’s a fact… Things have gotten a lot more expensive in the digital marketing world. I feel like this always should have been an emphasis. Looking at the lifetime value of the customer is more important than ever because, for some ecommerce brands, it's literally impossible to make money on the first order. Your goal should be to not lose money on the first order and then to make money on the second, third and fourth. I know this sounds obvious, but a lot of brands forget this in practice, especially because some brands are VC-backed and care more about top-line sales rather than profit. So when someone's willing to spend 20 per click for a product where you can't be profitable on it, you can't, you can't compete. So you have to get craftier with your dollars and figure out how to break away from the pack.

I have been working as a media buyer for four years, helping countless business owners scale their companies from six to seven or even eight figures. Throughout this time, I've worked with numerous clients and learned a great deal about e-commerce. I've discovered what differentiates a successful brand from one that dies after the first one to two years due to poor decisions, bad marketing, and missed opportunities. What shocked me was that it's the details in the backend that make the crucial difference. That's why I decided to start this account—to share my knowledge and experience with young e-commerce businesses, helping them build their brands sustainably and achieve a successful exit. And don’t worry, I’m not here to get clients; I don’t need to resort to cold calling on Facebook for that. All my clients come to me on their own. :) #ecommerce #ads #success #businessscaling #mediabuyer

Prime Day is an exciting time, but once it's over, it's crucial to optimise your advertising strategy to sustain success and avoid pitfalls. Here’s a key strategy to keep your momentum going: 🌟Key Strategy🌟 Adjust your bids and budgets back to their pre-Prime Day settings to avoid diminishing returns as ROAS drops due to deal fatigue. Maintaining the same strategy post-Prime Day can waste money, lower conversion rates, reduce efficiency, and negatively impact your SERP relevancy and organic ranking, leading to long-term business consequences. By recalibrating your bids and budgets, you ensure that your advertising efforts remain cost-effective and targeted. This approach helps maintain efficiency, protect your organic ranking, and set the stage for long-term growth. Stay proactive and adapt your strategies to keep ahead! #AmazonAdvertising #Ecommerce #DigitalMarketing #SalesGrowth #RetailStrategy #PrimeDay

Brand

Hear from experts about the insights that can supercharge your sales and revenue. Join Buy with Prime and our agency partner BellaVix as we uncover data-driven CRO strategies to fuel your ecommerce success. Reserve your spot for our upcoming webinar on May 30th:

I'm working with ecom founders doing 6 and 7 figures a month. They're constantly solving the same 3 advertising problems: 1. Where are the sales coming from? 2. How much does it cost to acquire a customer? 3. How do we continue YOY growth? Why? Because they're the main 3 problems EVERY brand has to solve. Here's how I solve these 3 problems with paid advertising: 1. Attribution reporting I solve this problem by building reports that track first-click, assist-click and last-click conversions. 2. Customer acquisition cost reports I measure the Cost of sales + Cost of marketing ÷ Number of new customers to discover how much it costs to acquire a new customer. 3. Multi-channel strategy I use the above data to identify where to assign the advertising budget. The point of only solving these 3 problems? It grows businesses. I only ever have to measure these 3 metrics for success: 1. Annual growth 2. Customer acquisition cost 3. Advertising spend And take action to improve each one... It works for me :)

One thing that's stopping ecommerce brands from growing is knowing the MATH behind their business. A classic example that I see frequently are brands with very good MER. I'm talking about 5-10, and about 3-5 after factoring in COGS and shipping. But the brand owner is finding it hard to grow. They are struggling to grow into a million dollar business on a 3-4k/mo advertising budget. In such cases, we have our work cut out for us. We'll simply convince the brand to work with us, amp up ad spend, and it'll automatically return higher revenue and profits. It's not rocket science if you understand the numbers. #ecommerce #business #marketing

In your DTC business, the person/ team, that is responsible for running your paid media holds a lot of responsibility. These people are not responsible for the finances of your business, but they should be fully able to speak to your financial goals. Many successful ecommerce operators are running highly successful businesses with marketing efficiency below with 3 or below. This metric MER (Marketing Efficiency Ratio) = Net Sales / Marketing Spend. If you’re running a DTC business and doing approximately, $5,000,000 per year, with an MER of 3 your marketing budget for the year is $5m / 3 = $1.66m. In this case this is a THIRD of your revenue and likely the heaviest line of your P+L. If paid media is going to be a large line item on your P+L (if you’re running DTC, it will be) just be sure that whoever is responsible for this budget allocation has a clear understanding of your unit economics, your financial goals and is reporting to you on what matters - profitability. If you’re still relying solely on ROAS metrics as your primary gauge of success, there is likely a lot of lot problems and opportunities here that you’re missing! Drop us a DM today for a StoreHero trial