We're entering a transition from software as "standard by default" to software as "custom by default".
It'll be weird and uncomfortable.
Everyone from founders to employees to investors have been taught ad nauseam that "custom" doesn't scale; that to be successful, you have to build to commonalities across your customers. Then when you sell, you try to get those customers to adapt their needs to your standard.
This is largely the #saas playbook.
Customers would accept this when their only other option was to painstakingly and expensively build exactly what they wanted all on their own. But, going forward, getting exactly what they want the way they want it will get exponentially less expensive.
The "generative" part of #generativeai flips the paradigm, because now "custom" can scale infinitely.
The future of #enterprisesoftware is going to look more like uniquely orchestrated capabilities (custom by default), each manifested as individual services, than it will look like #saas, where capabilities are bundled into a nice standard package.
It's nascent, but I think this is where we'll be in 10-20 years.