Licensing Expo’s Post

🚀 Dive into the latest brand licensing trends with Andy Topkins of Brandgenuity at Licensing Expo. From Brownie Brittle to Mike's Hot Honey and Nissan, learn about their latest signings and how these partnerships are shaping the industry. 🎥 Watch here: https://lnkd.in/gD9irdPd #LicensingExpo #Brandgenuity #BusinessInnovation #ConsumerProducts

Learn about 2 key strategies for licensing a brand.#Trademarks #brands #licensing https://bit.ly/3JR3mCp

Licensing is so much more than just a revenue generating opportunity. We look at licensing as a way of enhancing the core brand, developing interesting NPD and generating profit for licensees in areas beyond the core competency of the brandowner. If you'd like a more detailed explanation of our rather complicated venn diagram, please let us know. #licensing #venndiagrams

The world is getting smaller, and your business is facing more competition than ever. It's crucial you have an identity that consumers not only recognize but trust. AT&T is that brand. Harnessing consumer confidence in AT&T can elevate your profile and inspire reliability. Don't miss your chance to leverage a globally trusted and recognizable brand. #TEAMATT #Brand #BrandIdentity #BrandMarketing https://lnkd.in/e44HHhAe

Last week, I attended Brand Licensing Europe (BLE). One session focused on tips and trends in the licensing industry. Take a look at the key takeaways below. Did any of these surprise you? #BLE2024  

How does licensing work for brands? 🎬 Watch this video as I unpack this question using Star Wars as an example Interested to explore what opportunities there may be for your brand? Drop me a DM #licensing #brand #brandexperience #commercialopportunity #productexperience

From branded beer to barbeque sauce, Old Dominion University is making waves in the world of brand licensing! 🍺 Explore Jaime Hunt's article to discover how licensing can be a game-changer for your institution's brand visibility and impact 👇 #highered #branding #licensing #brandmanagement #higheredmarketing

Whether it's the tech that drives business operations or the latest consumer trend, AT&T is synonymous with quality products and services. We know plenty of small and midsize businesses that strive to be known that way as well. If your business fits that description, let's chat. You might be a conversation away from capitalizing on AT&T's world-class brand recognition. #TEAMATT #Brand #BrandMarketing #BrandRecognition https://lnkd.in/eEivAD4h

Toy industry professionals are reminded to sign up for this Thursday's webinar, “Licensing Explained - The ABCs of Brand Licensing,” presented by Global Licensing Group. Attendees are invited to submit their brand licensing questions to the webinar presenters in advance of the session. Learn more here: https://lnkd.in/g9xgVSbr #licensing #brandlicensing #toyindustry

Offering incentives to your licensees can sweeten the deal, motivating them to meet and even exceed expectations. 🍬📈 Consider maximizing impact by: - Tailoring Incentives: reward licensee on performance or milestones achieved. - Setting milestones: Outline the goal to earn better terms Creating a win-win situation through effective incentives drives growth and enhances licensee satisfaction. Ready to boost your licensing strategy? Start incentivizing today! 🚀 #LicensingStrategies #Brandlicensing