LICENSING MAGAZINE’s Post

Best of luck to all teams taking part in Euro2024 ⚽ 🏆 With the Euros starting this week we note how much IP is in Soccer and all sport. Patents - the ball to boots to VAR. Copyright - Club Crests, Anthems. Trade Mark - Club Kits, Merchandising Design - Jerseys, logos, stadiums, trophy's It is so important to protect and safeguard your intellectual property, for all the information on how to protect your IP visit: https://lnkd.in/euGQiM-A #epo #euipo #intellectualproperty

Simplifying merchandise purchases for your club is straightforward with our platform. If your sport requires participants, referees, or officials to purchase uniforms or other gear, our platform integrates these transactions directly into the registration process. This eliminates the need for multiple websites or separate transactions, streamlining the entire process into a single, efficient workflow. With customisable options tailored to your club’s requirements, Assemble Sports ensures that participants can select and purchase necessary uniforms seamlessly during registration. Our platform is designed to enhance operational efficiency, reducing complexity for both administrators and users. #sportstech #sport #sportsmanager #technology

The bar has been raised to get sponsorship investments approved, do you want to know if your business case is board proof? Turnstile's latest InTel report is your invitation to the boardroom - a look into the key metrics global leading brands are using to secure approval for major sponsorship investments, and the innovative tools being used to reframe how those investments are valued. 🔗 in the comments. #sponsorshipvaluation #sponsorship #sportsbiz

Based on limited high-level studies, ESWT, alone or as an adjunct to exercise treatment, may offer the potential to facilitate athletes and physically active individuals to return to sport or activity in selected injuries given its efficacy and safety profile. #eswt #rswt #shockwave #sportyinjury #painmanagement #orthospec #omnispec #medix #medispec

As a summer of sport kicks off, many businesses will jump on the opportunity as a platform for advertising or brand exposure. But this comes with serious risk. Large sporting bodies and events guard their IP very closely, and a lack of awareness can result in an infringement claim. Alan Harper, Partner in our Intellectual Property, Trade Marks & Designs team explains more. #BrandRisk #TradeMarkInfringement #CopyrightInfringement #IP #WalkerMorris #ForgeYourOwnPath

Continuing to reduce the footprint to optimize operations and leverage flexibility. Now that's making adjustments. This move aligns more with the most recent published AUV being sub $5M. It also adds potential markets to the development map which should translate into an increased potential location count. Who doesn't want more of those Mozzarella Logs or Devils on Horseback, Catfish Atchafalaya and *Doughnut Bread Pudding? The most impressive part of this may not be the most obvious. Bare with me. Walk-On's has been committed to the evolution of their brand. They do so with pace and intentionality. Personally, I've not loved every move made. Especially some of the personnel decisions. However, moves are made with the best collective interests in mind. In 2023 they updated to Toast from the legacy Aloha system to leverage a cloud based central hub for their tech stack. During that same time they tapped into the best in the business Nabeel Alamgir🦄 and his Lunchbox platform. They had already began working a new smaller proto, the "Bulldog" buildout. Menu innovation doesn't get overlooked, go checkout the fry revolution they just had. They rollout strategic marketing initiatives with well communicated quarterly milestones. Brandon Landry, Drew Brees, and Dak Prescott bring an added level of authenticity to the Sports Bistreaux theme. The franchise community also has some really impressive operators like Mike Lester, as well as DBMC RESTAURANTS that are exemplary brand ambassadors. Smaller footprints might cap the number of TVs that you can fit into a location, (Wichita still the record holder 3POINTE RESTAURANT GROUP-ROGERS, LLC ???), but it may be worth the sacrifice. What's impressive about this move is that Walk-On's appears to be committed to enhancing and protecting the investment of the stakeholders for the brand. Their Franchisees, the teams, and the guests. Just my opinion 🤷 Have a Happy 4th!

📣 New Blog Post Alert! 📣 Dive into the captivating world of trademarks with our latest post, ‘Battle of the Brands: A Trademark Showdown in the Sports Industry’. Discover the key takeaways from a real-life case involving major sports brands. Perfect for anyone interested in trademark issues or the sports industry. Don’t miss out! Read about it here ➡️ https://lnkd.in/g56YYduC #TrademarkShowdown #SportsIndustry #BrandBattle #TrademarkLaw #BrandProtection #IntellectualProperty #LegalStrategy #AmerSportsVsAdidas

Stanley Cup – Trademarks Provide Big Profits! The craze for the Stanley Cup went viral on TikTok. All of a sudden Stanley Cups are big. People are lining up outside stores to buy limited edition cups. One woman stole 65 Stanley Cups worth almost $2,500.   How do customers know what to buy (or steal)? They know because the trademark STANLEY identifies the product, and identifies the company that produces the product.   Stanley Cup would not be making the profits it is currently making without its registered trademark. It is possible to buy a similar cup for a lower price. But people want the actual brand-name product. Stanley has a registered trademark, and that is how customers know exactly which cup to purchase.

Genius Sports has secured a deal to supply Semi-Automated Offside Technology for the The Premier League ⚽ 🏆 Their AI-driven GeniusIQ platform is to be installed in every stadium for the 2024/25 season which enables faster and more accurate offside decisions. 💡 Key Benefits of this tech include: 🔹 Quicker Offside Calls: AI-generated 3D renders ensure precise decisions in seconds. 🔹 Improved Fan Experience: Fewer game interruptions with enhanced broadcast graphics. 🔹 Unmatched Accuracy: "This level of data collection significantly exceeds any other officiating system in world sport, enabling an incredible level of precision in every offside decision" More information is found below 👇

Competition law may become an even more prevalent feature in the football world, as money in football continues to reach astronomical levels and the audience expands, failing to comply now carries greater risks: https://ow.ly/CeNc50RHn32 #CompetitionLaw #Football #UK