Co-founder/CEO, SeamlessMD | physician entrepreneur | enabling health systems to digitize patient care journeys with automated reminders, education and symptom monitoring - leading to lower LOS, readmissions, and costs
It’s tough being a vendor at Health Tech conferences. You are basically doing real-life cold calls. Going up to speakers and trying to figure out a way to introduce your product despite no relevance to the just finished session. Cold pitching health system leaders at the cocktail hour except they just want to chill out and have fun. It’s super awkward… but you do it anyways because you feel pressure to connect with health system stakeholders and come home with “leads”. Overhearing some of these awkward convos at HIMSS last week reminded me of some of my own cringey conversations trying to meet health systems at events. You can sense that the health system stakeholder just wants to move on, and the vendor struggles between letting the convo die or holding on for dear life because… maybe, just maybe, they actually will be interested after all? It’s especially tough for early stage companies with no brand, no network, no relationships. So here’s an opportunity for both sides to help each other out. Dear health systems: what’s the best way for vendors to positively connect with you at conferences? Dear vendors: what have been your most successful strategies to positively cold-engage health systems at events? Do’s and don’ts? #digitalhealth #healthcareinovation
