It’s never a bad idea to plan in advance for the biggest shopping weekend of the year. If your marketing strategies are effective (and our Digital Marketing Team can help with that, wink wink), website traffic typically skyrockets, which is a good thing—as long as the sites don’t crash. This issue can affect even the largest online retailers, as predicting the exact amount of traffic during the event is nearly impossible. While people hit the refresh button and complain on social media, companies struggle to manage the downtime, with every minute of interruption meaning lost revenue and reputation. For example, Business Insider estimated that J.Crew’s 150-minute website crash on Black Friday 2017 cost the company $700,000 in lost sales. This is where advice from Marius Gherghe, our Continuous Improvement Services Director, comes into play: ‘Train hard, run easy.’ Effective pre-event planning is essential for major retailers. If you're interested in how our cutting-edge technologies can benefit you in this area, we're just a message away ⏩ https://lnkd.in/g8bT8_Hq #business #website #traffic #blackfriday #cybermonday #downtime
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How is your business preparing for the #BlackFriday weekend? 🛍️🍃 🛒 Black Friday 2023 is this week, and with it comes a frenzy of online shopping! For any business with an online store, this weekend provides a great opportunity to grow and prosper from the shopping habits of your customers. So how can you make sure that your e-commerce website is truly ready for the craziness? 💻 📰 Promote your products and offers! - Use social media promotion to your advantage. Reaching a target audience has never been so important (or competitive) and getting the word out is the only way customers can find out about your store. Investing in Google Ads is also a great option for those wanting to grab visitors through the search engines. 📈 Manage your inventory - Make sure that any information about your products is accurate and up-to-date. This includes pricing, descriptions and stock availability. Drawing visitors to your website won't help if they're not clear on what it is they're buying. 🖼️ Use good quality imagery - Don't let blurry pictures and missing item signs affect your online sales. Choose clear, relevant and eye-catching product images throughout your website to attract customers. Are you a fan of the Black Friday sales? Let us know! ⬇️ #digitalmarketing #ecommercewebsite #blackfridayweekend
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Black Friday can be chaotic😶... Here’s how to keep your eCommerce site very mindful and very demure with Doofinder: ✅ Handle High Traffic Efficiently: Rely on Doofinder to handle increased search volume during Black Friday without compromising performance. ✅ Analyze Search Data: Gain insights into search patterns and user behavior. This will help you make data-driven decisions to optimize inventory and tailor your marketing strategies for the busiest shopping day of the year. ✅ Integrate Promotions Seamlessly: Implement Doofinder’s capabilities to highlight and filter products on sale, making it easy for customers to find deals. Keep an eye out for more tips and tricks as we count down to Black Friday! #Doofinder #ShoppingExperience #BlackFriday #OnlineShopping #SmartSearch #eCommerceTips #CustomerExperience #Searchandiscovery
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Strategically Driven UX Product Manager | Ecommerce Expert | Agile Leader Passionate about Crafting Seamless Customer Experiences
Dive into the upcoming ecommerce rush with confidence with our new ecommerce website guide for the holiday season! 🚀 At Be Loud Media, we've been immersed in the hustle and bustle of both freelance and agency life, helping our customers navigate through the peak of the online shopping storm. From crafting ecommerce sales & marketing strategies to ensuring websites are primed for the holiday shopping frenzy, we're on the frontline, helping tackle those challenges head-on. As a website owner myself, I know firsthand how overwhelming it can get. That's why I've curated a helpful guide offering savvy tips and tricks to equip site and store owners for the upcoming online shopping season. Don't just survive – thrive during the busiest season with our expert insights! #EcommerceExcellence #OnlineShoppingGuide #BeLoudMediaInsights
In 2021, the online Black Friday sales hit a whopping $9 billion in the US, with around 88 million American online shoppers in just one day! Here in Canada we’re also getting into the Black Friday and Cyber Monday groove with 59% of Canadians on the hunt for deals, especially online. But here’s the deal: it’s also a friendly warning. Waiting too long to gear up for the holiday season can be a sales killer. Shoppers are gearing up, credit cards ready, and if your site isn’t prepared for the Black Friday and Cyber Monday frenzy, they’ll happily move on to your competitors. 😬 The good news? We’ve got your back! 🙌 We’re here to help you get your website prepped and ready for the holiday shopping season. We’ve even prepared this handy guide full of tips to make sure you’re ready. https://lnkd.in/gS3qbKpK #ecommerce #websitedevelopment #holidayseason #blackfriday #cybermonday #guide #optimization #success #promotions
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How did your brand find Black Friday 2023? There's been mixed reviews from sources on the success of this year's retail holiday but the data never lies! Take a look at our Black Friday/Cyber Monday review and see how your brand fared against the platform and industry metrics for this year. Read more here 👉 https://lnkd.in/gcdPXUh8 #blackfriday #marketingstrategy #performancemarketing
Revenue Growth Agency | Black Friday Weekend - In Review.
revenuegrowthagency.co.uk
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Email Marketing & Social Media Advertising Expert | Driving E-Commerce Success & Marketing Innovation | Klaviyo Partner | Meta Agency Partner. #EmailMarketing #SocialMediaAds #SocialMediaManagement
A RECORD-SETTING WEEKEND 🤩 🤑 Black Friday weekend is the largest shopping weekend in the calendar year, but unfortunately that's not always the case with small to medium-sized businesses. Larger companies with larger budgets tend to out-position their smaller competitors. This is why it's crucially important to work with an agency that has a track record. We only had 1 week to prepare them for BFCM weekend and we believe the results speak for themselves. This client produces and sells chocolate that packs a caffeinated punch. Many of their products have the equivalent of ½ cup of coffee in a small, delicious bite. They carry multiple different varieties of chocolate. From different flavors to different types of product. They decided to partner with my company, Handshake Digital, when they were ready to get serious about scaling their direct-to-consumer portion of their business. They have built their business primarily via the wholesale market. The COVID-19 pandemic has dramatically shifted this business approach. They could no longer rely on corporate offices and universities to order large quantities of their products since everything moved remote. Their Black Friday / Cyber Monday goals were big and they weren’t sure if there was any way they could hit them. The goal? A $10,000 weekend. A “normal” weekend for them had averaged between $2,000-$3,000 for the life of their d2c online store. They had reached out to us and set a $10,000 weekend target. 5X their normal average. We love being aggressive, so with just days to spare ahead of the popular shopping weekend, our team got busy. According to their Shopify data, BFCM weekend netted them $25K in total sales. More than 10X their average weekend and eclipsing their $10K target. With BFCM weekend coming approaching quickly, is your business in a prime position to leverage the increase in consumer purchasing or is your plan just to sit there and do what you've been doing? #bfcm #blackfriday #marketing #emailmarketing #klaviyo #shopify
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Black Friday is one of the biggest shopping events of the year, and businesses of all sizes eagerly prepare to capitalize on the frenzy. To ensure your business thrives during this hectic season, here are some tips from us! Happy selling! 1. Watch the Bigger Players Keep a close eye on what major retailers are doing. Their strategies often set trends and can provide valuable inspiration. 2. Do a thorough Inventory Management Use inventory management software to monitor stock levels in real-time. Prepare for higher demand by ordering in advance and leveraging predictive analytics. 3.Create Visually Appealing Banners Effective marketing is crucial to grab shoppers' attention. Consider eye-catching banners on your website, email marketing campaigns, social media promotions, and paid advertising. 4. Personalize Customer Offers Shoppers appreciate personalized experiences. Implement AI-driven algorithms to recommend products based on customer preferences and purchase history. 5. Mobile Optimization is a Must Insight: Mobile shopping continues to grow. Consider creating a dedicated mobile app to simplify buying and send push notifications for deals. 6. Leverage Social Proof Shoppers trust the opinions of others. Showcase user-generated content, reviews, and ratings prominently on your website. 7. Post-Purchase Engagement The relationship doesn't end at checkout. Follow up with customers post-purchase through personalized thank-you emails. 8. Localize Your Marketing Shoppers appreciate a local touch. Highlight local events or traditions to connect with customers on a personal level. Let us know how prepared you are with your business! #blackfriday #illustration #graphicdesign #blackfriday2023 #marketingcampaign
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As the Black Friday shopping frenzy fast approaches, strategic planning is the way to go. From optimizing SEO to crafting compelling email campaigns, each strategy plays a pivotal role in shaping a successful Black Friday narrative. Here, we have put together 8 ways to help you to increase your brand’s sales this shopping season. Swipe along to make this Black Friday your most successful one yet! #blackfriday #blackfridaysales #ecommerce #retail
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In 2021, the online Black Friday sales hit a whopping $9 billion in the US, with around 88 million American online shoppers in just one day! Here in Canada we’re also getting into the Black Friday and Cyber Monday groove with 59% of Canadians on the hunt for deals, especially online. But here’s the deal: it’s also a friendly warning. Waiting too long to gear up for the holiday season can be a sales killer. Shoppers are gearing up, credit cards ready, and if your site isn’t prepared for the Black Friday and Cyber Monday frenzy, they’ll happily move on to your competitors. 😬 The good news? We’ve got your back! 🙌 We’re here to help you get your website prepped and ready for the holiday shopping season. We’ve even prepared this handy guide full of tips to make sure you’re ready. https://lnkd.in/gS3qbKpK #ecommerce #websitedevelopment #holidayseason #blackfriday #cybermonday #guide #optimization #success #promotions
Is your site ready for the holiday shopping season?
https://beloud.ca
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🛍️ We’re in the last stretch to push Black Friday #useracquisition strategies! If you haven’t gotten around to planning your online strategy for the date, here are a few reasons to reach out to us and start today! Take a look: According to market research company Drive Research, 68% of consumers will choose to shop online during #BlackFriday and #CyberMonday. The two main factors that will lead to purchases are: 🥇 Discovering deals through retailer websites, retailer apps/push notifications, and social media posts. 🥈 Seeing e-commerces announcing promotions, sales or free shipping. When it comes to products, Drive Research highlights that consumers plan on mainly buying: Clothing and accessories (79%), Electronics (66%), Toys (44%), Health and Beauty products (44%), and Household Appliances (36%). 👈🏻 🚀 So, focus your advertising towards what consumers are looking for during this season and combine it with AscendAd’s traffic leveraging strategies to expand your reach and drive potential users to your app. Let’s talk! #AscendAd 🚀 #ROIgoals #ROAS
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Founder @sendxmail, @zopply, @hotleads | Board Member @APPM | Professor @Univ Lusofona, @Harbour.Space & @ETIC - Email Marketing, Marketing Automation, Brand Online Presence
How was your shopping spree of #blackfriday & #cybermonday this year? Still scrapping a few more coins to buy something you actually don't need? 😅 Well, each makes their own choices, and I won't judge you for that. What I will judge you for is how you use the #emailmarketing channel to promote your special offers. These are just a few email marketing mistakes I've seen a few brands make that landed on my personal email address. Maybe you can use this to learn how you can do better. Or not! 😂 Besides the mistakes highlighted in this document, I would say that the biggest misconception people/brands have when it comes to these special shopping seasons is that they see it as a standalone one-off tactic. If you have some impact with your email blasts these days, imagine what you would have if you had a real long-term strategy in place and you were preparing your audience for these few days. 🙌 If you don't want to make the same mistake for next year, get in touch. I would love to help you out. Have a great week, and... shopping. #marketingautomation #mistakes
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