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It’s never a bad idea to plan in advance for the biggest shopping weekend of the year. If your marketing strategies are effective (and our Digital Marketing Team can help with that, wink wink), website traffic typically skyrockets, which is a good thing—as long as the sites don’t crash. This issue can affect even the largest online retailers, as predicting the exact amount of traffic during the event is nearly impossible. While people hit the refresh button and complain on social media, companies struggle to manage the downtime, with every minute of interruption meaning lost revenue and reputation. For example, Business Insider estimated that J.Crew’s 150-minute website crash on Black Friday 2017 cost the company $700,000 in lost sales. This is where advice from Marius Gherghe, our Continuous Improvement Services Director, comes into play: ‘Train hard, run easy.’ Effective pre-event planning is essential for major retailers. If you're interested in how our cutting-edge technologies can benefit you in this area, we're just a message away ⏩ https://lnkd.in/g8bT8_Hq #business #website #traffic #blackfriday #cybermonday #downtime

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