LighthousePE’s Post

Talk about storytelling marketing 🤩 Way to go Airbnb! I saw previews for these a couple weeks back and was so confused! The photos look AI generated, how could people stay there? Great release and for your target audience, it was everything I could ask for, answering all my questions 👏 https://lnkd.in/eVeZiG4K

During my morning research I came across the recent discussion between Mark Ritson and Clinton Hearne about the dual challenges in marketing—balancing long-term brand building with short-term sales efforts; which is a conversation I have daily with smaller brands primarily concerned with the short, and unwilling to invest in the long, given that it’s, well, longer. There are some great insights here that have served as a great reminder to show how important it is, and how even a company as old as Flight Centre puts so much effort into their brand building. Always On - The importance of consistent, long-term brand campaigns. It's about keeping your brand visible and memorable. (Just because all your friends know who you are, doesn’t mean everyone else does). Agility - Using social platforms for targeted campaigns allows for quick adjustments based on real-time data, which is essential for smaller brands that can’t afford to burn budget with too much testing. Adaptability - The ability to pivot strategies in response to changes is vital. Whether it’s a global event (hopefully not another one for a while) or a shift in consumer behavior, adaptability can keep a brand relevant. Content - Developing a variety of content that adds value can help attract and retain a loyal audience. It’s more than just selling—it's about creating a connection and starting a conversation. Experimentation - Embrace testing and learning. Experimenting with new ideas can lead to valuable insights and continuous improvement. You won’t learn if you don’t make misteaks! Simplicity - Keeping things simple and focused can enhance effectiveness and scalability. Less can actually lead to more! Curious to hear your thoughts: How do you balance long-term brand building with short-term sales tactics in your marketing strategy? The answer seems obvious, we all know we need to do both, but have you definitely got a good balance? #contentmarketing #digitalmarketing #brandstrategy https://lnkd.in/gghUyACa

Travel marketers, how do you make your brand the go-to choice for travellers seeking adventure and unforgettable getaways? ✈️ Join us for an insightful webinar on best practices to consider when launching your travel campaigns. Master trending engagement tactics that will capture the hearts and minds of travellers: go.stackadapt.com/lJNg2Ubn

FYI: Pinterest's 2024 Travel Report: key trends for marketers to watch: The report highlights a shift toward wellness-focused travel, adventure experiences, and a desire for connection - whether solo or with close friends. #digitalmarketing #marketing

Think about when you scroll through social media and stumble upon a beautifully curated travel account. You're not just seeing photos of destinations; you're feeling the excitement of adventure, the peace of a serene beach, or the thrill of exploring new cultures. As a social media manager, your goal isn’t just to promote products or services; it’s to evoke those emotions that make people want to be part of the story you're telling. You're selling the feeling of belonging, aspiration, and connection—not just the brand. #SocialMediaStrategy #ContentMarketing #BrandStorytelling #DigitalMarketing #MarketingTips #SocialMediaManager #MarketingStrategy #ContentCreation #BusinessGrowth #BrandExperience #StorytellingMarketing #CustomerExperience

Marketers, listen up! 📢 New research reveals an intriguing trend - posting selfies in a location may actually reduce its appeal! 😮 While we often believe that sharing our unique experiences can spark envy and aspiration, it seems that showcasing our special spots might have the opposite effect, leaving others feeling less drawn to them. 🌍 Do you believe it? 🤷♀️ Ideas for flipping the script once again? 💡 #Marketing #globalmarketing #Research #Selfies #Travel #ConsumerBehavior

How can your travel brand stand out in a crowded market? ✈️🌟 Dive into the world of travel and tourism marketing with these 6 strategies: 1. Embrace storytelling: Transport your audience with captivating narratives. 2. Leverage user-generated content: Let your satisfied customers do the talking. 3. Optimise for mobile: Make sure your content is as mobile-friendly as your travellers. 4. Utilise social media: Tap into the power of social platforms to broaden your reach. 5. Invest in video marketing: Show, don't tell, the beauty of your destinations. 6. Personalise your messaging: Tailor your communications for a more intimate connection. In the bustling world of travel, standing out means going the extra mile to connect with your audience. What do you think? Get in touch with us today if you want to elevate your brand's journey.

It was such a pleasure to be in the company of incredible thinkers at the Purposeful Travel Summit last week. At the event, I spoke on decolonizing the tourism industry and the need to rewrite our travel-related narrative. These are important conversations we need to be having if we're going to dismantle the harmful systems and models under which we've been working in the tourism ecosystem and rebuild more resilient, vibrant, healthy, equitable, and inclusive ones. There's so much to say about this topic -- what has taken generations to build will take a long time to deconstruct and rebuild. But, I can offer these six top-level suggestions on how to begin crafting more responsible marketing and communications and instituting mindful storytelling practices. 1. Recognize your own biases and identify how they impact the way you craft messaging. 2. Identify common stereotypes you lean on and actively counter them. 3. Think carefully about the words and language you choose. Use descriptive language where possible. 4. Improve travel-related narratives by being willing to incorporate nuance, complexity, and, quite frankly, reality into your storytelling. 5. Set clear expectations and boundaries with travelers. It's not all about them. 6. Activate diverse storytellers with respect. Storytelling should never become a form of extraction or exploitation. If you attended this session last week, I'd love to hear what key messages or lessons stood out to you. *** I am currently booking speaking engagements (in-person and virtual + podcast interviews) for 2024. I'd love to chat with you about how I can add value to your upcoming event. Please get in touch!

Imagine offering your clients not just travel bookings, but stories and dreams. Your expertise combined with Truevail's content can enrich your client's journey from dreaming to departure. With our pre-done social media captions, you can effortlessly captivate and engage your clients. Share the latest travel trends and insightful hotel highlights, making your social media presence a magnet for interest and bookings. Our newsletters help you keep your clients informed and inspired. Professionally written content tailored to your brand enables you to provide valuable insights and travel tips directly to their inbox, strengthening their connection to your services. Become the hero in your clients' travel stories. Ready to elevate your brand and enhance their experience? Reach out! #truevail #truevailmarketing #traveladvisor #travelmarketing

ATTRACT Your Potential Traveler's Media buying 2.0 Visual Appeal Matters: In the travel industry, stunning visuals are essential. Use high-quality images and videos that showcase beautiful destinations, scenic views, and exciting activities to capture the attention of your audience as they scroll through their feed. Please share your Business page 👇👇👇 #facebookads #travelmarketing #mediabuyer