𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮 𝗱𝗶𝗱𝗻’𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝗦𝗮𝗻𝘁𝗮 𝗖𝗹𝗮𝘂𝘀?
That’s a common myth that many people believe.
But the truth is, Coca-Cola had a huge influence on how we see him today.
Before 1931, Santa Claus looked different in different cultures. He could be skinny, short, or even scary.
But then, Coca-Cola hired Haddon Sundblom to draw Santa for their ads.
He based his Santa on a poem by Clement Clark Moore called "Twas the Night Before Christmas."
His Santa was warm, happy, and human-like, with rosy cheeks, a white beard, and a big smile.
Coca-Cola has used this Santa ever since and made him popular in cards, books, movies, and TV shows.
They also added other characters like Sprite Boy, an elf who worked with Santa.
So, next time you see Santa in his red-and-white suit, remember that he is partly a product of Coca-Cola’s clever marketing. 😉
But also remember that he has a rich and diverse history that goes beyond one brand.
What do you think? Is Coca-Cola’s Santa overrated and commercialized?
#CocaCola #SantaClaus #Marketing #Branding #History #Culture
Some companies and people that inspired this post are:
The Coca-Cola Company, Sprite, Martin Lindstrom, John Maeda, Shama Hyder and Tai Tran