C Level Executive Leader | NED | Global Growth Expert | Helping businesses activate growth and create impactful customer experiences that deliver results.
TV or not TV? As expected, there are no short cuts to advertising ROMI, knowing your audience and how they consume media is the key to designing the right mix. #Racinteur #advertisinginsights
🚨 New #Blog Alert Excited to share our latest blog post discussing the recent study on how Addressable TV #Advertising can significantly increase the reach of Linear TV #ad Campaigns. Learn all about it and its impact on the industry! Follow TechNews Pub for more updates! Visit us - https://lnkd.in/dWDGGmrE #tvadvertising #AddressableTV #marketingresearch #industryinsights #advertisingtrends
Well worth a read for anyone that is looking to make investment decisions for advertising in different channels (with a link to download the report within the article) regardless of the markets you're in
Following on from the publication last week of new research into AV attention by TAM Ireland, Richard Colwell, managing director of RED C Research, which conducted the research with Amplified Intelligence, looks at some of the key learnings for #brands and #advertisers. #Media #TV #Advertising
Effective TV advertising comes back to serving the audience.
Reflecting on this past Mother's Day, it's clear that local broadcast TV remains a powerhouse in influencing consumer behavior. According to TVB's recent Mother's Day Study, here are some key takeaways that underscore why local TV advertising is critical: - Influential Advertising: TV advertising played a pivotal role for Mother’s Day shoppers. Many respondents highlighted television as a significant influencer in their quest for the perfect gift, demonstrating TV's unique ability to sway consumer preferences. - Exceptional Reach and Ratings: Broadcast TV proved to be king in terms of reach, particularly during special occasions like Mother’s Day. It ensured that marketing messages resonated with a broad audience, spanning various demographics and geographies. - Targeted Messaging in a Trusted Environment: Local TV allows advertisers to deliver their messages precisely when and where they are most effective, in a trusted setting that viewers rely on for both information and entertainment. - Engaging In-Store and Online Shoppers: Whether consumers preferred to shop in-store or online, broadcast TV was there to influence their decisions. This dual presence makes it an essential component of any advertising strategy, aimed at reaching consumers regardless of their shopping preferences. The success of this Mother's Day highlighted once again that local broadcast TV advertising is an indispensable tool for brands aiming to make a significant impact. For businesses crafting a marketing strategy for special occasions, the power of local broadcast TV is too significant to overlook. https://lnkd.in/dz3bfRXn
Unlock the future of TV viewership and advertising with the latest Connected TV statistics and trends—find out why CTV is the game-changer your audience and marketing strategy needs! 📺 #ConnectedTV #Advertising #Marketing #Statistics #Trends https://lnkd.in/gBcsJhzB
Avoid these common mistakes when embarking on your TV advertising journey. In this article, we'll break down the differences between DRTV & a brand ad and explain how the right TV strategy can really launch a business whilst maximising ROI. https://lnkd.in/dTYudDqb #tvadvertising #tvproduction #marketingteam #marketingstrategy #tv #brand #startupbusiness #justfunded #growth #scaleup #marketingstrategy
Want active attention from your audience? It might be time to consider advertising through the connected tv (CTV) channel. https://lnkd.in/gHVqqmrZ #ctvmarketing #connectedtv
Unlock the Power of Direct Response TV (DRTV) with our comprehensive 101 Guide! Dive into the fundamentals, explore various DRTV formats, and gain expert tips to leverage this powerful medium for achieving your advertising goals. #HavasEdge #Advertising #DRTV
Struggling to track TV ad ROI? You're not alone! Our new blog dives into innovative attribution methods for TV advertising. Learn how to measure the true impact of your campaigns & unlock the power of TV in the digital age. Read it here https://loom.ly/d85sj9c
The integration of technology in television advertising means that ads are no longer just interruptions but valuable, personalized content that viewers can engage with. This shift not only enhances the viewer’s experience but also significantly boosts the effectiveness of advertising campaigns. . 𝑳𝒆𝒂𝒓𝒏 𝑴𝒐𝒓𝒆 👉🏻 www.forge-advertising.com . . #ForgeAdvertising #TVAdvertising #TechInAdvertising #InteractiveAds #TargetedAdvertising #ViewerEngagement #AdTracking
