Linktree reposted this
Thank you to Erin Cabrey and the crew at Retail Brew for this piece on Linktree's entrance into social commerce. As we head into beta, we've welcomed thousands of brands into our marketplace including adidas, lululemon and Shopbop -- all of whom have figured out that creators are the storefronts of now. The marriage of content + commerce continues to explode across social platforms, with 50%+ of all GenZ (and ahem, some of us older than that 😎) are making purchase decisions based on being influenced online. With now more than 50+ million linkers in our community, Linktree is poised to truly democratize this space, making it possible for creators of all size and scale to make meaningful revenue from their content. And for brands, we're unlocking a new marketing army to help them get in front of the right buyers by meeting audiences where they are. Super stoked about what's ahead. 💚 💚 💚 📈
April Underwood
2mo
“actually, the storefront of NOW” she says 👊🎤 GO LARA
Marianne Fogarty
2mo
Very impressive Lara Cohen! Your skills and vision are unmatched.
Jason Goldberg
2mo
Lara! I’d love to include the Carro Network of brands here. We’ve got 500k+ products from top DTC brands, fortune 500s, and designers. I’ll shoot you a message!
Co-Founder & CEO of Linktree
2mo🙌 EPIC Lara Cohen