Linktree’s Post

“The future of social commerce for creators is centered on making direct-to-consumer sales easier, highly personalized, and overall more profitable” Linktree Creator Report 2025 Our product is centered around solving the social commerce question in the travel industry. Over the next 10 years a significant amount of travel bookings will be transacted through social pages and bespoke, unique travel communities. #traveltech #linktree #socialcommerce #scale

The Future of Commerce is Creator-Led* *Mic drop - exit stage left. Alex Zaccaria's post perfectly captures what so many of us are seeing: creators aren’t just shaping commerce, they’re leading it. From driving massive traffic to redefining authenticity in advertising, creators are the backbone of modern commerce. At BYRDLI, we’ve watched this transformation firsthand in the travel space. Creators are no longer just influencers; they’re business owners, curators, and innovators. They’re building travel businesses that align with their personal brands, inspiring their communities to explore the world in more authentic and meaningful ways. What resonates most from Alex’s post is the need for sustainable monetisation. For creators to truly thrive, they need tools and platforms that empower them to build consistent, long-term revenue streams. It’s why we’ve focused on providing creators with the means to not only monetise their influence but also own their space in travel. This isn’t just the future of commerce, it’s the future of connection, creativity, and community-driven growth. I’d love to hear how others are seeing creators drive change in their industries. What’s the most impactful creator-led moment you’ve experienced this year? #creatoreconomy #travelandleisure #travel #travelindustry #hospitality #traveltechnology #creator #creators #changemanagement #techfounder #founderthoughts #startupjourney

🚨Linktree’s Creator Commerce Report 🚨 Creators are the driving force behind modern commerce, but it ain't easy... 💰 70% of creators earned under $49,000 last year. 😫 Most creators cite algorithm unpredictability and the grind of content production as real challenges. 📈 Despite all this, in 2024 alone, retail and commerce links drove 20% of Linktree’s 1.3B average monthly clicks. And as we're headed into Black Friday Cyber Monday, we'll see click spikes of +150%! At Linktree, we’re listening to creators. It’s why we’ve launched Linktree Shops in partnerships with Amazon, Etsy, Target, and countless other brands. With now a catalog of literally millions of products, Linktree is empowering creators to seamlessly connect audiences to products they trust. Check out your favorite creator's Linktree and ping me if you're interested in putting up some of your own recs! This shopping season, we're buying through authentic curation ✨

🛍️ The future of commerce is creator-led As creators shape how we shop, Linktree is evolving from a link-in-bio platform to a commerce powerhouse. Our partnerships with major brands like Amazon, Target, and SEPHORA through Linktree Shops are just the start. By simplifying how creators connect their audiences to the products they love, we’re empowering them to thrive in the creator economy. Our latest Creator Commerce Report underscores why this evolution matters: 📈 Creators are driving massive traffic. In 2024, 20% of the 1.3B average monthly clicks on Linktree were commerce-related. On Black Friday and Cyber Monday, clicks surged by +150%. 🤝 Authenticity is key. 63% of creators won’t promote products they don’t believe in. This “persuasion currency” builds trust and drives sales. 💰 Income remains a challenge. 70% of creators earned under $49,000 last year, and inconsistent monetization remains a top pain point. Creators deserve tools that help them thrive and brands need an easier way to reach audiences authentically. We couldn't be more excited to be doubling down on commerce to make this happen. 💬 I’d love to hear your thoughts. How do you see creators shaping the future of shopping? What have you purchased lately because a creator you trust recommended it?

About 70% of influencers earn $75,000 or less each year, with affiliate revenue streams providing the bulk of that, while brand partnerships are less reliable for generating income. That's according to a survey of 1,562 creators by Linktree, the Melbourne startup that created link-in-bio, which is used by celebrities and creators wordwide to connect their social media followers to external websites. The report found that the biggest pain point for influencers is producing consistent content (59%), followed by uncertainty around changing algorithms on social media platforms (55%). Linktree found that online sales periods create the most valuable moments for influencers — with Black Friday and Cyber Monday causing a 150% increase in clicks on influencers' link-in-bios. "Authenticity is key. 63% of creators won’t promote products they don’t believe in. This 'persuasion currency' builds trust and drives sales," said Alex Zaccaria, Linktree Co-Founder, in a post on LinkedIn. How do creators influence your purchasing decisions? Comment below. By Marty McCarthy See the full report here: https://lnkd.in/gdRFMsyZ

What's a feature store, and what does it have to do with ClickHouse? A few months ago, we wrote a detailed blog post that explored the answers to these questions, and now we've summarised it all in a 5-minute video. Let us know what you think!

Linktree connects to a variety of social media platforms, allowing you to centralize all your important links in one place. This makes it easier for your followers to access your content, products, and other online resources. Here are some of the social media platforms that Linktree can connect to: Instagram TikTok Twitch Facebook YouTube Twitter LinkedIn Snapchat In addition to social media platforms, Linktree can also be integrated with other online tools and services, such as: Email marketing platforms (e.g., Mailchimp, ConvertKit) Analytics tools (e.g., Google Analytics) Payment processors (e.g., PayPal, Stripe) By connecting Linktree to these different platforms and services, you can create a more powerful and effective online presence. visit here

Waterdrop was having trouble penetrating the US, in a market with many better-known alternatives and a higher price point. Nectar came in with a plan to improve content and shopping experience. Build brand recognition. And build up product subscribers, knowing that customer lifetime value was going to be THE key driver of sales growth. The results were amazing. Check out the case study and see the brand store: A 36% increase in CLV in less than 6 months. A 34% decrease in CAC. And a 76.9 increase in Subscribe and Save customers in less than 5 months. Link to case Study https://hubs.ly/Q02Rlklb0 #amazon #amazonads #ecommerce #etail

In just a few short years, Jolie has achieved incredible results through their subscription model: 📈 Over 100,000 active subscribers 📉 Less than 1% monthly churn Curious how they do it? We’ve broken down actionable tips from Shopify’s best brands to help you implement subscriptions on your storefront. Check out the full showcase for all the details! Link in the comments👇

We're excited to kick off 2025 by distilling all our subscription experience and knowledge into an actionable guide for any brand looking to elevate their subscription game. Introducing the Smartrr Subscriptions Showcase, where we break down how Shopify's top brands are selling subscriptions. Think of it as your ultimate resource for subscription inspiration and best practices. Here’s a preview into what you can expect: - How Jolie turned a physical product into a refillable subscription, amassing over 100,000 active subscribers - How Snif leverages build-your-own-bundles, leading to a 40% increase in subscriber growth - Brightland's strategy of leveraging giftable subscriptions to acquire new subscribers over the holiday season Ready to sell more subscriptions? Check out the Client Showcase linked in the comments below 👇