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View profile for Lara Cohen

Senior Vice President of Marketing, Creators and Business Development at Linktree

Compliments mean the most when they come from people you really respect. So it means a lot to get a shoutout from Lia Haberman, whom I consider to be a true expert in the creator space. Trust me, not everyone who purports to be actually is :) In her latest newsletter, Lia calls out how we’ve reimagined marketing at Linktree this past year. We believe that creators are the most effective and authentic way to market, so naturally our Linkers have been at the forefront of our own storytelling. And Lia’s right, b2b and SaaS go-to-market doesn’t need to be — and shouldn’t be —boring! Finding your brand’s true voice and highlighting the best of your customers through content is an achievable growth lever for everyone.

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Lia Haberman

Creator Economy Expert | Advisor | Educator

4mo

I’m so glad you saw this. I meant to send to you this week. I loved the Stanley Tucci video but have also hung on to that article with you talking about OOH forever. Kudos on all your efforts!

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