Having a big following on multiple social media platforms is not always a luxury.
In fact, managing it can be quite a nightmare...
Especially if you're like me and you don't have plenty of time to create content daily.
The biggest problem is that while the platforms are similar, the rules to grow are different.
But as ambitious as I am, I tried the Superman approach.
I thought I could create tailored content for each platform and maintain consistency.
Spoiler alert: It didn't quite pan out as planned.
I was delulu.
It still didn't change my desire to grow on multiple platforms though.
Somehow I pulled it off in less than 36months.
The numbers speak for themselves:
☑ 80k contacts on WhatsApp
☑ 80k+ followers on X
☑ 30k+ on Facebook
☑ 16k+ on Instagram
☑ 10k+ on LinkedIn
☑ 5k+ on TikTok
(Threads App doesn't count...)
Oh, and almost 1k on my new email list—phew! 😅
How did I manage to achieve such multi-platform growth as a solo creator?
Well, here’s the secret:
In a kingdom where CONTENT is King, DISTRIBUTION is the town crier of the King.
Create content primarily for ONE platform, and repurpose it for others!
Take X, for instance.
I craft my content there first, and then with a few tweaks, I publish it onto other platforms.
✔ The text becomes a script for videos
✔ Space recordings transform into bite-sized shareable content.
✔ Live videos become shorts for IG, YouTube, and TikTok.
And when it comes to going live on multiple platforms, I swear Ecam Live does it everytime.
Remember: Distribution is the town crier of the King.
Speaking of distribution, I give mine an extra boost with bulk scheduling, and my go-to for that is Social Champ.
https://lnkd.in/dPWkxw3x
It’s perfect for content creators, social media managers, entrepreneurs, and small businesses posting frequently across social platforms.
They have this cool free plan that lets you connect 3 platforms, and you can use it forever!
This has just been my experience.
There's no one-size-fits-all strategy for massive social media growth.
You just need to show up more.
Create more than you consume.
Distribute more.
Let the platforms echo your success.
In the end, you will win!
Marketing Manager at mmhmm, Creative and Brand Partnerships, Asana Ambassador, Go Getter
2moSmart move! Excited to try out this integration Linktree