Lippman Connects’ Post

Please remind your colleagues that the Attendee Acquisition Roundtable is only 10 days from today -- July 18 at the Marriott Marquis Chicago. This is the only AAR in the Midwest in 2024. Learn more and register at https://lnkd.in/dsEp9fv.

YOUR CUSTOMERS HAVE OPINIONS. AND YOU DON’T KNOW THE HALF OF IT.   All you need to do is ask a few key questions, and you’ll be rewarded with intel that could point to new audiences, increased revenue, renewed relevancy, and hidden opportunities. Joe Federbush, President, EVOLIO Marketing, will give you examples. More importantly, he’ll give you the emerging research topics you should be exploring, including: > Price testing for attendee registration fees. > Optimum number of event days. > Feedback on event design. > Adding immersive experiences. > Exhibitor co-marketing. This information can transform your event and your career. If you need a reason to find out why 100% of your peers say the Attendee Acquisition Roundtable meets or exceeds expectations, this is it. Register now for AAR at the Marriott Marquis Chicago on July 18. Learn more at https://lnkd.in/dsEp9fv.

A ONE TIME OPPORTUNITY FOR ATTENDEE MARKETERS We know we’ll never be lucky enough to offer this program again. This is a great opportunity for marketers to have their specific information needs woven into the agenda for the Attendee Acquisition Roundtable on July 18 in Chicago. Register now at https://lnkd.in/dsEp9fv. Here’s what they can expect: > Attendee Acquisition Research Roundup > Working with Your Destination > Breakout Team Sessions I > Networking Lunch > Sparkling New Ideas to Attract Attendees > Identifying Sources of New Attendees > Case Study: EXPO! EXPO! > Breakout Team Sessions II > Review of Key Takeaways

LOOK AT THIS ROSTER OF EXECUTIVES, MANAGERS AND MARKETERS These are just 18 of the 30 forward-looking professionals and experts who will be networking and sharing insights at Attendee Acquisition Roundtable, July 18 at the Marriott Marquis Chicago. Get to know what they know. Learn more and register at https://lnkd.in/dsEp9fv. > Jonathan M. Adams, CAE, Vice President of Innovation, Water Quality Association > Nicole Bowman, MBA, CEM-AP, Vice President, Marketing & Communications, International Association of Exhibitions and Events (IAEE) > Warwick Davies, President, The Event Mechanic! > Blanca Delgado, Event Director, RX Global > Colleen Ellison, Client Relations & Acquisitions, Manager, Pittcon Conference + Exposition > Alexis Girot, Audience Engagement, The Channel Company > Chelsea Gregory, Marketing Lead, National Restaurant Association Show > Felicia Hamerman, Senior Vice President, Marketing – North America, Informa Markets > Susan Keaton, Digital Media and Content Manager, Water Quality Association > Katelyn K., Automation Marketing Manager, Informa Connect, Foodservice Vertical > Heidi Mitchell, Senior Trade Show Manager, National Safety Council > Kate Moore, Director of Marketing, International Carwash Association > Mariaelena Morales, Director Integrated Marketing, PCMA > Nick Neubauer, Marketing Specialist, Informa Markets Engineering > Shaela O'Dell O’Dell, Marketing Specialist, Informa Markets > Henry Santos, Marketing Coordinator, Association of Equipment Manufacturers (AEM) > Lauren van Rensburg, Marketing Director, RX Global > Kim Vinciguerra, Chief Experience Officer, International Carwash Association and Guest Speaker Choose Chicago, EVOLIO Marketing, Lippman Connects, McCormick Place, mdg, Marriott International, Stova

How many insights can you take away from an Exhibit Sales Roundtable? Last year, 100% said ESR met or exceeded expectations. It would seem the answer is plenty. There are only a few seats left ... and only a few days to join these executives, managers, and sales professionals at the June 27 ESR in Chicago. Learn more and register at https://lnkd.in/esi9jyy. Registrants as of June 6: > Siddarth Arya, Account Rep II, SME > Melissa Auer, CEM, Senior Director of Exhibitor Services, MHI - The Industry That Makes Supply Chains Work > Kerri Bellias, MBA, CEM, Vice President, Sales, International Sleep Products Association (ISPA) > Jacob Call, Account Rep I, @MT Series, SME > Deborah Caruso, Senior Sales Executive, Informa Markets, HIMSS Global Health Conference & Exhibition > Warwick Davies, President, The Event Mechanic! > Alyssa Fulton, Manager, Trade Show Sales, International Housewares Association > Diane Gross, Senior Manager, Sales Media & Exhibits/Sponsorships, AMPP: Association for Materials Protection and Performance > Kevin Hacke, Sales Account Executive, The Special Event Company (TSE), Informa Connects > John Heiser, National Accounts Manager, CTA/CES > Erica Mader, Sales Coordinator, MHI > Ryan O'Connor, Program Manager, Job Fairs & Exhibits, IEEE > Young Suk Oh, Account Rep I, Canadian Events, SME > Matthew Philp, Vice President, Sales Effectiveness, RX Global USA > Nicholas Schuette, Sales Manager, Texas Speech-Language-Hearing Association (TSHA) > Todd Sheahan, Vice President, Portfolio Sales, RX USA > @Rebecca Steuer, Manager, Exhibits & Sponsorships, American Association for the Study of Liver Diseases (AASLD) > Nika Thomas, Director of Advertising and Sponsorship Sales, Coin Laundry Association

ECEF is off and running! As for tonight's reception, we'll let the photo speak for itself. #ECEF2024 Lippman Connects

CALLING ALL ECEF REGISTRANTS When it comes to top-to-top-networking, MORE IS MORE! The biggest ever ECEF means the biggest ever Networking Reception too. Don't miss any of it. We look forward to welcoming you to the Grand Hyatt on Tuesday evening, May 28 from 7:30 to 9:00 PM. #ECEF2024 Lippman Connects

TAKE AWAY SPARKLING NEW IDEAS YOU CAN USE IMMEDIATELY. Bold designs and LAST CHANCE TO REGISTER! buttons won’t cut it anymore. In today’s world, innovation is not just for getting attention, it must define your brand. "Sparkling New Ideas to Attract Attendees" is an interactive session full of field-tested insights from Kim Vinciguerra, Chief Experience Officer, The International Carwash Association, and mdg’s Marketing Strategist Tyler Day. Take away their audience-tested tactics at the July 18 Attendee Acquisition Roundtable in Chicago. They’ll share the innovations they used to turbocharge the show’s experience, communicate its value, and achieve record-breaking registration, including: > VIP networking experiences. > Influencer programs. > Timely messaging. > Expanded use of video. This is a fast-paced session full of takeaways you will use in your very next campaign. #TheCarWashShow @LippmanConnects

THIS IS DATA NO EVENT CAN IGNORE. Did you know that 65% of exhibitors and sponsors rate audience quality excellent or very good? Yet only 57% of them are highly satisfied with the quality of leads. How can you be sure of customer satisfaction levels if you don’t have an independent benchmark for comparison? That’s where the experts at EVOLIO Marketing come in. CEO and Chief Strategist Joe Federbush will share EVOLIO’s proprietary exhibitor benchmarks with the executives, managers, and professionals at the June 27 Exhibit Sales Roundtable in Chicago. This is crucial data that impacts not only your success, but the success of all your customers. It may come as a surprise to you that 48% of exhibitors/sponsors rate the value of their investment in events excellent or very good, but how many of your customers are in the other 52%? One thing is surely true: not knowing is out of the question. To learn more and to register, visit https://lnkd.in/esi9jyy.