Liquid Intelligent Technologies’ Post

++ Liquid C2 Expands #Cloudmania into #Egypt, Bolstering Cloud and Cyber Security Solutions ++ Liquid C2, a subsidiary of Liquid Intelligent Technologies, a leading pan-African technology group, has announced the expansion of its Cloudmania business into the Egyptian channel partner ecosystem. Cloudmania is Liquid C2’ award-winning distribution business unit for cloud and cyber security solutions with operations in 35 countries across the Middle East and Africa. Cloudmania’s strategic partnership with Microsoft has allowed it to equip numerous partners with cloud and cyber security services and solutions, including Microsoft 365 and Azure solutions, within a fully supported ecosystem. "Extending Cloudmania’s reach to Egypt reflects our confidence in the Egyptian economy following the launch of Liquid C2 in Egypt a year ago. We see Egypt as the anchor country of our expansion into the Middle East and North Africa and we look forward to play our role in realizing the government’s Egypt Vision 2030 strategy, supported by its ‘Digital Egypt’ initiative. Partnering with local businesses will help in developing digital infrastructure, promoting digital skills development, creating opportunities for entrepreneurship and economic growth, all while tapping into Egypt’s wealth of local tech talent." - Sherif Shaltout, Vice President, Operations, Liquid C2 #techafricanews #africa #egypt #entrepreneurship #economic #growth #businesses #digital #infrastructure

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More than 90% of cybersecurity spending goes through partners. The cybersecurity channel grew 8.6% to US$18.5 billion last quarter. Cybersecurity technology spending through the channel accounted for 91.6% of the total $20.3 billion market. More than two thirds of the total cybersecurity market went through two-tier partners via distributors - 67.9% of total spend, according to Canalys data. One-tier partners represented 23.7%. The remaining 8.4% was sold direct. Here’s some of the partner updates from top vendors: • CrowdStrike signed distributor agreements with SB&C in Japan and Ignition in the UK and the Nordics. It strengthened its relationships with GSIs, including HCLTech, TCS, Deloitte and EY, as well as Dell. • Palo Alto Networks enabled partners in EMEA and APAC to sell its software via private listings on the Amazon Web Services (AWS) Marketplace, having purchased from Westcon-Comstor. This uses the DSOR program. • SentinelOne expanded its distributor agreement with Exclusive Networks, giving partners access to its XDR offering. It also signed Sherweb, which will add SentinelOne to Sherweb’s marketplace for MSPs. • Sophos expanded its distributor relationship with Infinigate Group to the UK. • ESET updated its Partner Connect Program with an annual rebate to incentivize renewals, and a 90-day onboarding and training program for new partners. • Zscaler announced plans to evolve its partner strategy to an ecosystem model, which aims to expand the types of partners it engages with, covering technology alliances, simplifying procurement and encouraging partners to collaborate on customer projects.

As always, a very insightful summary by Canalys. - Notable how cybersecurity (SaaS) vendors are evolving and strengthening distribution across various markets. - Crucial to observe how alignment between channel partners and distributors is managed to avoid conflicts and create synergy, leveraging cloud marketplaces for scale. - Emphasis on training and simplification to ease business operations and accelerate growth through partners. - Spending distribution: direct (~8%), one-tier partners (~24%), and two-tier partners (~68%). Despite a slowdown after previous exuberance, growth remains healthy, just awaiting a significant event to accelerate again! #Cybersecurity #SaaS #Partners #StrategicDistribution #Channels #BusinessGrowth

Really great insights from Steven Kiernan and the team at Canalys, highlighting the importance of the channel and the huge opportunity that #cybersecurity represents. The numbers certainly reflect what e92plus is seeing, especially the growth in web, email and endpoint solutions, and the continued success of #MSP and #MSSP offerings. There's a lot of movement and uncertainty in the market (influenced in part by economic factors, and no doubt waiting to see what happens after 4th July), and there is continued convergence of VAR and MSP to help meet customer requirements for flexibility and services. However, the fundamentals remain strong, in particular where vendors offer a platform or strong integration with other solutions. Overall though, it's a positive picture for the cybersecurity channel!

No surprises here as Australian CIOs outline top partner projects in 2024 👨💻🇦🇺 Despite a soft market, ecosystem expertise remains in demand according to #MoxieResearch ⬆️⬆️ In response, leading tech providers are sharpening solution offerings in these core areas: 🔐 Cyber: Sachin Verma of Oreta is reaping the benefits of going “full throttle" building an in-house security practice from scratch… “we grounded the plane, carried out the work and then let it fly” ✈️ 🧠 AI / ML: Pieter DeGunst of Tecala Group is putting $18M of business investment to work through the creation of new business unit ADA (automation, data and AI)... “we’re very bullish about micro apps” 📱 ☁️ Cloud: Andrew Charles of Compnow outlines how the business invested in a hybrid cloud offering (CompNow Cloud) to offer… “object-based, locally built and supported storage” via a “cost effective and flexible package” 💸 The ecosystem wheels are spinning… ⚙️ #InspiredKnowledge

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Liquid C2 has expanded its CloudMania services into Egypt, enhancing its cloud and cybersecurity solutions in the region. This expansion aims to strengthen the company’s offerings and address the growing demand for secure cloud services. The move reflects Liquid C2’s commitment to providing advanced technology solutions to new markets. This development highlights the ongoing growth and innovation in cloud and cybersecurity. https://lnkd.in/eETXFvu2 #LiquidC2 #CloudMania #CloudSecurity #CyberSecurity #TechExpansion #DigitalSolutions #Egypt #TechnologyGrowth #SecureCloud #TechAfricanNews #UnderstandingEnterpriseTech #EnterpriseTechnologyNow #EnterpriseTechnologyToday