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DO NOT forget to set up processes, systems, and guidance for off-ramping your tokens. Doing so will help you (and your investors/employees/stakeholders) avoid tons of needless compliance/legal headaches down the line...

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Co-founder & CEO @ Liquifi

Avoid needless compliance/legal headaches by clearly setting expectations for off-ramping tokens. Here's how (3 steps) 👇 1️⃣ Set clear insider trading rules Always be clear with your employees/investors/stakeholders here. Failure to do so can significantly erode trust in your team/project. 2️⃣ Communicate selling windows Clearly communicate when your stakeholders will be allowed to sell (and when they won't). Communicate this information well ahead of predetermined selling windows. 3️⃣ Establish a detailed, documented process for selling insider tokens Implementing something similar to a Rule 10b5-1 trading plan (often referred to as a 10b5-1 plan) is a great way to establish rules and processes that protect against insider trading violations (more details on this in the comments). Additionally, consult your legal counsel/tax firm about working with a market maker or an over-the-counter (OTC) trading desk. Executing the bulk sale of tokens (especially during large unlock events) often requires coordination with one of these two entities. More on OTCs... In essence, they act like matchmakers between buyers + sellers, allowing them to finalize a price for a high-volume txn. Importantly, they do so without revealing the details of the trade to public. 2 types of OTC desks exist: (1) Principal desks — use their funds to fulfill the buyer's order at an agreed price (they take on the default risk themselves). (2) Agency desks — broker deals on the buyer's behalf, without using their funds. They charge a fee. Why they matter: OTC desks play the role of enabling early project adopters, whales, or institutions the option to buy/sell large amounts of a token without impacting the market price. Working with OTCs can be a great way to manage the visibility/privacy of large sales txns, in order to reduce impact on public liquidity (ex: DEX liquidity pools). As always, reach out with any questions on how to manage the off-ramping process — our team would love to help build your program with our Custody & OTC partners.

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