Lisa Mitchell’s Post

Discover the ultimate guide to the best women's running shoes that combine style, comfort, and performance. Whether you're hitting the pavement or the trails, finding the perfect pair can make all the difference in your run. This article from SportsSend offers insightful reviews and expert recommendations to help you choose shoes that suit your unique needs. Elevate your running game with footwear that offers optimal support and durability. Ready to find your perfect fit? Dive into the full article for all the details! Read more here: #runningshoes #running #runners

These are essential questions we need to ask as we fashion the environments in which we play sport. #sports #sportspsychology #performancecoaching #mindsetcoach

The name (not sure how I feel about it being three words), the logo, Tiger strikes again. Below is a great read regarding just how unique TW's new partnership is with TaylorMade Golf Company. Specific to very few professional athletes, the new brand is separate from Taylormade itself. Identical to the relationship between Jordan and Nike. Going forward, it will be interesting to see whether Woods & Co. decide to make it the official brand of the new indoor golf league Tiger and Rory McIlroy debut next year. Something to keep an eye on, golf fans! #Golf #brandmarketing #tigerwoods #sportsbusiness

The connection between fashion and football has a new chapter: the Umbro Penalty Culture SS24 by Slam Jam. 📍Umbro has always been a pioneer in how sportswear has evolved from its functional roots. To better understand its influence, we have to take a look at Umbro 100: the exhibition by the University of Westminster curated by Professor Andrew Groves and Danielle Sprecher. 💡For its 100th anniversary (1924-2024), the Double Diamond brand has a new plan: increase its relevance off the pitch. In March there was a collaboration with Palace. Now there’s a new chapter with Slam Jam. 👑 As shared on VERSUS by Johnny Kay, Umbro has created with Carlo Alberto Tinelli and his team at Slam Jam a new capsule collection by exploring the Manchester brand’s football DNA through the lenses of street style. A project that starts from a collection to promote the attitudes of a specific subculture. ⚡️⚡️⚡️Takeaway: if we talk about retro English football, Umbro has the highest credibility. That’s why in its new strategy the brand is now targeting innovators with retro-inspired projects rooted in the British terrace culture. As shared by Thomas Beahon, I’m very curious about the next steps because of Castore and Its acquisition of the Umbro Team Sport license. For sure, football culture is culture and its influence on fashion has never been so high. #Strategy #Culture #Streetwear 

Do you want to grow a solid brand community with real fan customers? True authenticity, local production, and rigorous testing are some things that will help you build a strong brand. In this episode of the Apparel Entrepreneurship Podcast, we talk with former Olympic athlete Peter Häggström Lindecrantz, the visionary founder and CEO of YMR Track Club. The brand started to commemorate the 100th anniversary of his old track club and it’s also deeply rooted in the rich textile heritage of Sweden. We talk about how his experience in track and field has infused discipline and a unique aesthetic into his fashion enterprise, emphasizing sustainability and local production. Episode Highlights: ✅ Athlete to Entrepreneur: How Peter's background in sports inspired him to launch a fashion brand. ✅ Sustainable Practices: Insights into YMR Track Club’s commitment to local production and its impact on sustainability. ✅ Design Philosophy: Peter discusses how the brand's design ethos is directly influenced by his athletic background and Swedish heritage. ✅ Challenges and Triumphs: An honest look at the hurdles of running a fashion business and how to overcome them. ✅ Looking Ahead: Peter's future plans for YMR Track Lab and his vision for the brand’s growth and expansion. Tune in to gain valuable lessons on building a brand with a strong identity and ethical foundation. This episode offers a deep dive into combining passion with business acumen to create a lasting impact in the apparel industry. #sustainablefashion #localproduction #brandbuilding #sportswear #podcast #interview https://lnkd.in/dpP4bNgy

Welcome to "The Golf Man" with Stu, where we dive into the world of golf from a beginner's perspective. In this episode, Stew takes a critical look at the current state of golf clothing for men and shares his thoughts on why it's time for a change. Stu discusses the lack of variety and style in men's golf clothing, from caps to shoes, and expresses his desire for more fashionable and comfortable options. He compares the situation to women's golf fashion, which he believes offers more choices and better designs. Join Stu as he calls on golf clothing brands to innovate and bring new, exciting designs to the market. Whether you're a golfer who likes to mix and match or someone who sticks to traditional attire, this episode will resonate with anyone looking for a fresh take on golf fashion. Don't miss Stew's insights and his appeal for a revolution in golf apparel. Tune in, and always remember: tee it high, let it fly!

This might be my favorite substack post yet. Inspired by the Olympics, and our folders full of sports/fashion references, we at BLL dreamed up a new kind of department store, a temple to sport through the lens of fashion and culture. Let us know what you think! Should we do this?! #olympics #retail #retailolympics #departmentstores #retailinnovation #retailideas #retailtrends

Has Nike prioritised ‘skimpiness over function’? They’ve unveiled the Nike kit for the US team, and this is what some of the women say: “They are absolutely not made for performance,” US steeplechaser Colleen Quigley. “Professional athletes should be able to compete without dedicating brain space to constant pube vigilance or the mental gymnastics of having every vulnerable piece of your body on display. Women’s kits should be in service to performance, mentally and physically. If this outfit was truly beneficial to physical performance, men would wear it.” Lauren Fleshman, US 5000m national champion in 2006 and 2010. “Wait my hoo haa is gonna be out.” Tara Davis-Woodhall US long jumper. https://lnkd.in/einVZxed Of course, I checked the Nike purpose on their website, which says: “Our purpose is to move the world forward through the power of sport. Worldwide, we're levelling the playing field, doing our part to protect our collective playground and expanding access to sport for everyone.” I couldn’t find Nike values, however they talk about key priorities which serves instead: 👉🏼We build diverse, equitable, and inclusive teams. 👉🏼And champion a transparent, responsible supply chain so people can thrive. 👉🏼We create opportunities for kids and communities to access resources so they can excel. 👉🏼And we innovate and scale more sustainable solutions to help protect our planet. I expected something around design and performance of kit from shoes to clothes amidst their values or principles, so I’m not quite sure how the contentious ‘very high-cut pantyline’ fits within the Nike moral compass. It’s created a hoo haa – although shorts are also available, which you can see here: https://lnkd.in/eZeFFgfe I remember Tom Daly's tiny trunks designed by Stella McCartney, so I wonder what Adidas will unveil for Team GB? 🤔 #nike #sportswear #brandvalues

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Choosing the right footwear can make or break your game. We interviewed pro pickleball player Travis Rettenmaier to discuss the key differences between tennis and pickleball shoes—and what to look for when making your next purchase. These insights could be the game-changer you’ve been looking for. #pickleball #proadvice #footwear #kswiss