Lisa Nesti’s Post

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Co-Founder at The Oater | Food Tech & Female Entrepreurship | Speaker

WHAT IS IT WITH PACKAGING WASTE AT FAIRS? 🌍 In the last 2 months, our team at The Oater attended three hospitality and food fairs – INTERGASTRA, INTERNORGA and Gastro Vision. And while we had some incredible days of valuable experiences, there is one part of fairs like these that leaves me incredibly frustrated. 🚮 The. Sheer. Amount. Of. Packaging. Waste. 🚮 Already the days before opening, the designated containers were overflowing with plastic, filler materials, cartons, and more. Trash was lining the aisles of stands that have been beautifully crafted and erected only to be torn down 6 days later. And this doesn’t even include all the: - Single use cups, dishes, and cutlery 🥤🍽️ - Printed brochures, promo material, business cards, and more 📄 - The branded gifts that no-one uses 🎁 Of course, some waste is almost unavoidable but it seems that many exhibitors do not put any effort into optimising their footprint „behind the scenes“ of events. 💡 Here are a few easy changes you can make to minimise your waste footprint at your next fair: REUSABLE CUPS: in our experience, only a few cups get lost, it generally keeps visitors at the stand longer, and it underlines our overall values and vision of waste reduction in food & hospitality. You can easily partner with companies like Vytal | The reuse system for this. ♻️ RENTING FAIR EQUIPMENT: we borrowed a larger porter filter coffee machine from one of our partners, that is now back in use with them post-fair. We also discussed sharing fair equipment with other startups – which is also cheaper. Does anyone have experience with this? 💼 USE REUSABLE CONTAINERS/BOXES: from IKEA to any home/decor store, you can find a variety of containers to transport everything to and from the fair. 📦 GO AS LIGHT ON PRINT AS YOU CAN: unfortunately, no physical business cards or brochures isn’t always an option. (German) People love paper. But encourage visitors to receive information via e-mail instead (this is also a win for your CRM). 📧 NO UNNECESSARY GIVEAWAYS: While some branded giveaways can be fun and useful, most are not. Stay away from cheap trinkets and overly branded items no one wants to use. ❌🎁 🌱 The bottom line: sustainability should always be thought holistically. If you want to make purpose and impact a core pillar of your organization, you need to consider all areas of business – not just the customer-facing ones. 📢 Do you have any advice or recommendations on how to save packaging waste within your organisation – at fairs, events, and beyond? Please share in the comments! 💬

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Birgit Hoffmann

Power of teamwork. Team Performance & Sustainable Growth Coach = Impact Enabler for startups, scale-ups and SMEs

7mo

Great points Lisa Nesti. Shows how much potential there is for applying the 3 r´s in every aspect of your business. I believe there is value in thinking about sustainability in the broadest possible terms, making it part of your company culture. #teamsustainablegrowth Angelina Burghardt I´m sure you will like this.

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Helen Karl

Head of Marketing and Design

7mo

Very well put Lisa Nesti There are truly some very simple measures that go a long way. 👏👏👏

Björn Albrecht

Head of Marketing Franke Coffee Systems Germany & Austria I Passionate and performance driven Executive für b2b, b2c and b2b2c Marketing, Brand and Sales

7mo

You have absolutely a point

Mehdi K.

Lead Associate at Strategy& | CEMS ESADE & HEC | Bocconi

7mo
Rüdiger Koppelmann

Ex General Manager - Geschäftsführer Deutschland/Österreich und Frankreich bei SodaStream, CMO Haribo, Marketing Director P&G

7mo

100% agree, Lisa!

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Kristina Nguyen

TURNING BRANDS INTO DIGITAL ICONS⚡️ | Co-Founder & Creative Director at ROSENMOND - Creative Digital Agency for Lifestyle, Beauty & Health Brands | Custom Design & Development

7mo

Wow! Very valuable input and valid points Lisa Nesti.

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