lisbeth kramer’s Post

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360 Integrated Marketer/Creative Strategist/Business Development Rainmaker

Brilliant styling and casting.........BTS (not the musical group), never looked so good! In NYC at least, I am finding for some time now, so many kids from toddlers up really are embracing fashion as a source of expression of who they are, it's wonderful (I realize part of the school "uniform" conversation is very much the antithesis of this, but public schools can rock with inclusion and self expression) My biggest frustration, when promoted from assistant buyer to buyer and had chance to select my area where I wanted to go and could make a difference, I opted for menswear. Management pushed me to toddlers and explained it needs me...(humble for sure). But when you are put in a role to make change and then some of the same management pushes you to keep things the same........well, the rest is history... Part of my view was not having to go to the ADULT end of the spectrum to create fun looks, but adjusting them for kids. But when I got to move to the 'other side" and art direct shoots, and work with brands that 'got kids"...it was just a joy to cast talent and get stylists who had vision like this but fully sized for kids. It's time to make #BACKTOSCHOOL more fun! and keep it affordable. Surely the revenue stream has great opportunity! This editorial gives a flavor of how I think some brands/retail can add some more fun to the options.......@.ZARA and @H&M are you watching?

Child’s Play: 17 Big Outfit Ideas For Little Style Stars

Child’s Play: 17 Big Outfit Ideas For Little Style Stars

wmagazine.com

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