LBBonline - Little Black Book’s Post

Interesting story - re AI ‘personal’ greeting sent to employees by Publicis ad agency. I love the fact it managed 100k bespoke messages/videos/graphics, recognised first names, employee’s interests as well as their languages. Publicis used its ‘Marcel’ platform of stored personnel data which I assume they have permissions to exploit. One film features Carla Serrano, Publicis Groupe’s chief strategy officer, thanking Eva, a sport-loving group managing partner in Austria, while taking part in mountaineering, a tennis match and ballet. Other films feature an AI version Maurice Lévy, chairman of the supervisory board of Publicis Groupe, wakeboarding, skydiving and throwing a lasso. The why has been answered - they did it because they can. Allegedly the finance department were delighted and it is an amazing project. I assume all employees applauded and have a fantastic story to tell to friends and family. It’s a great PR coup too. I’m wondering if anyone felt slightly gypped at a robotic Christmas message, disappointed they’re just one of 100k and frustrated that the CEO thinks this is personal. I discussed this campaign with my young team, who live and love AI, but they were all unanimous that this wasn’t cool. What do you think? #AI #Publicis #HR #bespokecommunications

Amazing to get this feedback after a demo – thanks Kane McMillan! If you're tired of high-cost, low-value, legacy metrics from existing communications analytics products, get in touch to learn more about Traffyk.ai Traffyk is built by comms professionals, for comms professionals, with brand new scoring methodologies, mass channel analysis, and AI-powered recommendations on how to constantly improve the performance of your communications. Did you know – anywhere from 40-60% of the communications and collaboration load your employees have doesn't ever get engaged with? Imagine reducing the noise in your business by over half. 🤯 Level up your comms and make a difference! #EmployeeComms #InternalComms #TraffykAI #WorkCommunications

Ad Age 2024 Industry Trends are out. Walrus CCO Deacon Webster prediction: "We’re heading toward an industry where there are only two types of ad agencies: VML/Accenture-type behemoths that differentiate themselves around pipes, heft, AI, data, reporting, optimizing, price—everything BUT the creative product—and independent shops whose bread and butter will be to experiment and push creativity forward in a highly customized way. I see continued trouble for the mediocre middle." https://lnkd.in/eiXEACpV

Ad Age 2024 Industry Trends are out. Walrus CCO Deacon Webster prediction: "We’re heading toward an industry where there are only two types of ad agencies: VML/Accenture-type behemoths that differentiate themselves around pipes, heft, AI, data, reporting, optimizing, price—everything BUT the creative product—and independent shops whose bread and butter will be to experiment and push creativity forward in a highly customized way. I see continued trouble for the mediocre middle." https://lnkd.in/gRH-G53T

Exploring the World of AI with dentsu 🤖✨ I recently had the opportunity to dive into the world of AI at the "AI Lab 2.0 - Reloaded" training with Calvin Preston and the Dentsu team. 🚀 The event was an eye-opener, showcasing AI tools like voice generators, music composers, and photo/video generators, empowering us to craft compelling content like never before. 🎬🎶 From honing our audio and video skills to refining storyboards, it was an exhilarating journey of discovery. 💡 Here are some of the incredible tools we got our hands on: — Notion, Adobe Firefly, ElevenLabs, Capcut, Runway, SunoAI, AIVA Let's continue to push boundaries and unlock new creative possibilities with AI! 🔥 Peter Rehnke Merkle DGS Merkle #AI #DGSPhilippines #Merkle #TechInnovation #AIBranding #DigitalCreativity

Direct Special Message from Arthur & Nigel :) #ai #aiautomation #genai

With the recent advancements in generative AI video, we wanted to see how these tools can fit into our creative process and impact our future work. So, we took on a challenge: Create a 100% AI-generated ad for Culture Pop Soda We chose a concept that would have been extremely challenging for our small team to bring to life under typical budgets and timelines and made sure every single pixel (including music and VO) was 100% AI-generated. The goal was to create something we’d proudly deliver to a client—something good, not just "good for AI”— because our clients don’t care what tools we use—they just want fun, effective creative. This project pushed creative boundaries and gave us insight into how this tech can elevate our work moving forward. While we may not go for 100% AI in the future, we’re excited to seamlessly integrate these tools with our expertise. The creative bar has been raised—and we’re ready for what’s next. Let us know what you think, and find us on Instagram to see just how many wrong generations it took to get a right one. Curious Refuge Vica Runway Suno ElevenLabs Midjourney #GenerativeAI #AIAdvertising

Are we removing the art from artists in the name of technology? Some testing ground for this burning question appears to be Instagram with its new "Made with AI" label. But how accurately does it signify the interplay between human creativity and AI advancements? You might be surprised. The label, as of now, lacks the subtle interpretations the creatives might expect. For instance, using AI-powered tools for minute adjustments such as retouches,—even as simple as removing a highlight—ends up tagged with the weighty "Made with AI" label. Is it fair to portray an artist's effort as entirely AI-rendered? The inconsistency in labeling across varied platforms and devices only deepens the confusion. A more nuanced approach might serve better—labeling images based on the specific AI tools used. Let's take it another step and envision a world where we don't just recognize the final product but appreciate the technological tools, level of creative input, and nuances that bring images to vivid life. Isn't it time to dovetail AI into our creative projects in a more distinct, insightful, and respectful manner? To create an ecosystem wherein human and AI influences are recognized distinctly? What are your thoughts? Have you had similar experiences, seen such inconsistencies? I invite you to share your perspectives on this issue. Let's collaboratively shine a light on the importance of nuanced labeling and respect for individual creativity, even in an AI-driven world. #ArtificialIntelligence #DataScience #ImageLabeling #AIinArt #InstagramChanges

We're sharing our inspiration on how intelligent tech is revolutionizing the event scene: 🤖 Craft Personalized Histories: Learn how an AI persona can become your brand's storyteller, blending rich histories with interactive moments. 💡 Engage Beyond the Ordinary: Discover the power of AI to create experiences that engage, educate, and entertain, all at once. 🌐 Interact Intelligently: Find out how AI can turn every interaction with your brand into a tailored journey for every attendee. Dive into our latest blog post for a glimpse into a future where every brand activation is an adventure in itself, and let's chat about bringing your brand's story to life. #AIPoweredEvents #BrandStorytelling #EventInnovation #FutureofEvents #BrandActivation #Conferences #productlaunches Image generated by AI.

🤔 Did you miss last week's LIVE AI Show? Don't worry, we've got you covered! 🎥 Our host Emily Barrett sat down with Guy Murphy Co-Founder of OSSA to discuss how AI isn't just for the tech giants anymore. Small businesses, it's time to level up! 🚀 Watch our on-demand replay, and you'll discover how adopting AI for advertising can skyrocket your growth and audience engagement. 📈 Get ready to unlock the secrets of small business success with AI! 👇 👇 👇 https://lnkd.in/e6kvJaCh #TheAIShow #AI #Advertising #SmallBusinesses #DigitalAdvertising