LBBonline - Little Black Book’s Post

"Magic in the Boardroom: Daring Companies to Care" Hey LinkedIn folks! As Chief Magic Officer at Yellow Global, I've got a story to share. I recently stumbled upon an old Cannes Lions video of David Copperfield that really got me thinking. As a former professional magician (started at 9!), seeing Copperfield speak was like my two worlds colliding – corporate world and magic. Having been at Cannes Lions myself last year, it felt like everything had come full circle. Copperfield talked about storytelling to surprise audiences - and that's exactly what we do at yellow.global. We're a bunch of energetic business guides helping companies find that surprise element in what they're doing. We train them to care beyond profit, using a bit of magic along the way. We take the tricky bits of business - profit, purpose, sustainability - and turn them into something that flows, with an unexpected twist that delights. Here's how we sprinkle magic and surprise on our projects: Dreaming up visions that wow people about caring in business. Cooking up solutions that balance books and care for people/planet - with a surprise factor. Creating experiences that teach the power of caring - and leave people amazed. We encourage companies to: Be brave enough to care - and surprise. Embrace the messy bits - there's magic in chaos. Tell their caring story - with a plot twist. Put on a purposeful show - that leaves the audience in awe. Fancy bringing some magic, purpose, and surprise into your organisation? We're itching to help you uncover the wonder in your brand and dare to care more - in ways that'll amaze everyone. It's funny how an old video can give fresh eyes to our mission. What's inspired you to care more deeply - and surprisingly - lately? #daretocare #magicbusiness #canneslions #marketingmagic https://lnkd.in/e_azQZ9E

The difference in building a modern media company in developed versus emerging market in the last decade Lad Bible Group vs Augustus Media Founded: 2012 vs 2015 Employees: 500 vs 110 Markets: Uk & US vs MENA Revenue 2023: $85m vs $10m Profit: $7.6m vs $2.1m Brands: 12 vs 35 Offices: 6 vs 5 Reach: 1bn vs 1.2b

Real success comes from collaboration, not competition🤝 We’re so proud of the incredible teamwork that powered Ruggable first UK TV campaign. Combining Craft Media London's strategic vision, Fearless Union's unmissable creative, and our specialist expertise in AV (and more), the combined might of our agencies brought this campaign to life at breakneck speed 📺 This wasn’t just about getting the job done, it was about blending our strengths to overcome Ruggable’s challenge of saturated digital channels - moving into ATL media to drive disproportionate impact. We’re all about playing nicely together to deliver great work, egos aside. A huge thanks to our clients Charlotte Ford, Claudia Kampmann, Clay Wertheimer, Nefeli Samouchou and our fantastic specialists Rhys Appleyard, Cian Raftery, Emma Martin, Georgia Holmes, Sián Kelly, Alice Rutland. Plus, a big shout out to the teams at Craft Media London and Fearless Union too - Jon Goldsmith, Zoe Stevens, Jenny Jones, Harriet Sumner, Paula Mackersey 💫 #AgencyCollaboration #Ruggable #Teamwork #TVCampaign

#RealLifeVsAds 👁️ Exploring the thought-provoking Brooke Bond Red Label ad by Ogilvy – challenging biases through senses. 🌈 The narrative urges us to question our biases, yet my internal alarm rings. 🚨 While the ad champions trust, my concern arises from real-life experiences. Stories of drink spiking on trains raise valid worries. The absence of the protagonist taking the first sip adds a layer of uncertainty. 👃 How do you view trust in advertising versus reality? Share your thoughts below! 👇 #BrookeBond #RedLabel #OgilvyAd #Perceptions #TrustIssues #NarrativeAnalysis #MarketingInsights #ConsumerBehavior #AdvertisingReview

Tune into the latest episode of #FiresideFriday with our Board Member, Gonzalo Del Fa, to learn more about who he is, his background and experience in the advertising industry, and his take on the meaning of the word, "multicultural." #MulticulturalMarketing #Diverse #Advertising

A little tip about how ad libs work in comedy and how you can use them in any piece of business communication. https://lnkd.in/efhwF_yq Clip used from friend of Smirk Experience, the brilliant James Dowdeswell. #communicationskills #publicspeakingtips #smirkexp

From the big game and halftime performances to highly anticipated commercials and spin-off events like the Puppy Bowl, there’s a lot you can learn from the Super Bowl and how it's marketed. 🏟️🤓 We help break it down in our latest blog. Check it out: https://bit.ly/3HXkLId. #YourMarketingBestFriend #BoweKnows #BoweKnowsMarketing #PutABoweOnIt

We often use the adage ‘the customer is king’ and I wonder if we understand who a king is.🤴 Most often we respond to customers as though we can do without them. Today, there is need more than ever before for owners and employees to be schooled on how kings are treated in Africa. 🌍 If the customer is really the king, then let them feel seated on the throne each time they visit your organisation. #CXQuotes #SundjoFabien #CXTouchpointsGroup

Pitch palooza or not - ( and crossing fingers so not to jinx ) Things are looking good – and my god, it feels good to say that after a few years I’ll charitably describe as ‘erratic’. What’s been interesting is the variety of new opportunities. Rather than specific (and often cyclical) upticks in, say, advertising or media or CX pitches, all disciplines feel lively in 2024. Excitingly, that incentivises pitches involving multiple capabilities – at Havas, our bread and butter – with content production and performance-led solutions specifically popping up on more and more briefs. ‘Integrated’ used to be the slightly woolly (and slightly pejorative) catchphrase used to describe these briefs; I prefer ‘collaborative’. More and more businesses are looking not simply for a one-stop shop, but for deep partnerships spanning multiple areas of expertise. The agencies that genuinely deliver that and pitch wisely will be the big winners of 2024.

Best Version Media just keeps winning awards for it's great culture. This time, they were even given a spot in my sole news source! I'm not surprised with the alignment, but it is sure nice to see. #bestversionmedia #bvm #wsj #printanddigitalworkbettertogether #brandingexpert #communitymagazine #studiocity #winningculture #sponsorshipmarketing